Learn how brands collect voluntary customer insights through surveys, polls, quizzes, and preference centers to deliver personalized experiences. Discover how transparent, consent-based data builds trust, boosts engagement, and strengthens loyalty.

Understand how tracking small engagement actions—like clicks, scroll depth, form starts, and micro-interactions—can reveal true buyer intent and dramatically improve marketing performance, optimization, and ROI.

Discover how AI-driven browsing, voice search, and conversational interfaces are transforming SEO. Learn strategies to optimize for AI answers, real-time results, and chat-based discovery—beyond traditional keywords and search pages.

Uncover how private sharing through messaging apps, DMs, and closed networks impacts analytics accuracy. Learn smart attribution strategies to analyze hidden traffic sources and unlock unseen growth opportunities.

Learn how brands can personalize experiences responsibly using transparent, consent-based data. Discover strategies that protect user privacy while boosting trust, engagement, and long-term customer loyalty.

CC BY

Polyphenols are a heterogeneous group of bioactive compounds mainly found in plant-based foods. Numerous clinical and epidemiological studies have led to the result that polyphenol intake may protect against chronic diseases such as cardiovascular and neurodegenerative diseases, cancer, or type 2 diabetes, to name some. Polyphenol intake estimation can be obtained through food frequency questionnaires and nutritional biomarkers, both having their own advantages and disadvantages. Although the association between these bioactive compounds and health seems irrefutable, many questions remain still unanswered. For instance, more studies are needed to identify possible interactions and effect-modulating variables, such as smoking habit, body mass index, sex, alcohol, hormones, other foods, etc. Moreover, intestinal microbiota seems to play an important role in the metabolism of polyphenols, but it is still unclear how.

Discover how brands are integrating ads inside gaming environments to reach highly engaged audiences. Learn ad formats, performance benefits, and why in-game advertising is becoming one of the fastest-growing digital marketing channels worldwide.

Explore why strong brand communities deliver deeper loyalty and higher engagement than passive followers. Learn how shared identity, conversation, and participation fuel long-term growth and meaningful customer relationships.

Selsa Oktavia

Discover how AI-powered virtual customer models predict future actions, preferences, and buying patterns. Learn how simulation technology helps marketers test strategies, personalize experiences, and scale smarter decisions with precision.

Discover how powerful storytelling transforms marketing results. Learn proven techniques to craft emotional narratives that build trust, engage audiences, and convert stories into measurable sales impact.

Explore how neuroscience and psychology shape consumer decision-making. Learn how emotions, attention triggers, and subconscious behavior influence clicks, conversions, and brand loyalty—helping marketers design campaigns that truly connect.

CC BY-NC-ND

Was ist die Mitte der Gesellschaft und was erwartet sie von der Zukunft? Wie bewertet sie Politik im Allgemeinen sowie Politiker, politische Prozesse und Entscheidungen im Besonderen? Anhand welcher Maßstäbe fällt sie ihre Urteile? Auf Basis einer umfangreichen qualitativen Erhebung wird die soziale Mitte in dieser Studie erstmals systematisch analysiert. Stine Marg erörtert nicht nur die Fokusgruppe als Methode der Sozialwissenschaft, sondern präsentiert ebenso überraschende Erkenntnisse über die Wertvorstellungen und Erwartungen "der Mitte".

Nikolina Burneva

CC BY-ND

not yet available„Einem ausführlichen Abriss zur Geschichte der bulgarischen Literatur aus dem beginnenden 20. Jh. folgen originelle Autorenporträts, kulturanthropologische Studien und tiefgreifende Analysen von Texten aus der jüngsten Gegenwart. Die Vernetzung verschiedener methodologischer Ansätze geht vom Kriterium der Innovation und der ästhetischen Qualität der gesichteten Werke aus. Darin sehe ich einen wesentlichen Beitrag zur Revision des Literaturkanons und dessen Rückkopplung an den sozialen, kulturellen und psychologischen Wandel der Gesellschaft im Bulgarien von heute.“ (Svetlana Arnaudova, Literaturwissenschaftlerin) „Kein vorgefundenes System und keine hergebrachte Vorstellung werden hier neu verlegt, sondern eine in beiden Kulturen – der bulgarischen und der deutschen – sich auskennende Autorin vermittelt durch ihre subjektive, aber nachvollziehbar begründete Auswahl ein lebendiges und überraschend anziehendes Bild des Bulgarischen. Besonderen Wert legt sie dabei auf den Transfer kultureller Realien.“ (Anna Dimova, Übersetzungswissenschaftlerin)

Srivatsan

Windows User

PD-US

Lorenz Duremdes

Creative Commons Attribution 4.0 International license

…Which cannot be completed

Allen B. Downey

CC BY-NC

Think Bayes is an introduction to Bayesian statistics using computational methods. The premise of this book, and the other books in the Think X series, is that if you know how to program, you can use that skill to learn other topics. Most books on Bayesian statistics use mathematical notation and present ideas in terms of mathematical concepts like calculus. This book uses Python code instead of math, and discrete approximations instead of continuous mathematics. As a result, what would be an integral in a math book becomes a summation, and most operations on probability distributions are simple loops. The author thinks this presentation is easier to understand, at least for people with programming skills. It is also more general, because when we make modeling decisions, we can choose the most appropriate model without worrying too much about whether the model lends itself to conventional analysis. Also, it provides a smooth development path from simple examples to real-world problems. Order print editions of Think Bayes from Green Tea Press