Cash on Delivery (COD) in Zambia has quickly become one of the most important tools for building trust between online sellers and their customers. Many shoppers are still cautious about paying online with cards or mobile money, especially when ordering from a new store for the first time. COD offers a simple solution: customers place an order, receive their package at home or work, and only hand over cash once they can see the product in front of them. This “see before you pay” experience reduce