With the rapid advancement of technology, startups are always looking for the latest marketing strategies to boost their clients' reach. And, personalized messaging is one of the most effective ways for startups to reach and engage prospective accounts. Regardless of which sector the startups are operating in, personalization would help them to increase their customer base while retaining the existing ones. In fact, the importance of customized marketing is so great that it generates positive results in prospecting in no time.