Jordan Feldman didn’t dream of starting a pharmacy benefit manager when he was a kid. But growing up around healthcare and with a background in finance, he grew to realize the system needed to work better.Feldman and his father, a cardiologist, banded together to found Rightway in 2017 as a healthcare navigation and patient advocacy company. They then expanded offerings with an eye toward disrupting the PBM market. “The whole focus of what we do is: How do we distill this back to first principle