Orlando Lofton

**Measure What Matters. Turn TikTok Attention Into Revenue.** Viral Foundry’s TikTok ROI framework moves beyond views, likes, and follower counts to focus on the metrics that actually drive business growth. By tracking watch time, completion rate, shares, profile conversion, leads, and attributed revenue through a weekly performance dashboard, brands, coaches, and creators can connect content performance directly to their pipeline. The result is a data-driven system for identifying what convert