How to tell a story that influences your audience to take action. CreativeActCoaching.com Convincing Storytelling Convincing Storytelling 1 2 4 3 5 Current Situation Unwanted Future Possible Future What could be the new result, if they were to take effective action? Call to Action What needs to be done? Be specific and direct. What’s happening right now? What’s the problem? What would happen in the case of a) Inaction, or b) The “wrong” action? Proof How do you know that you have the solution? Tell a success story.