VICE+BE - The Salad Bar by VICE (€) -

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by Digital Packages For Clients and Agencies Locally Sourced and MSG free PRIVATE AND CONFIDENTIAL | VICE+ 2019 Just like your neighbourhood Salad Bar, ordering is easy. Simply select a small or Our team of qualified chefs will cook up a creative solution within 48 hours for you to approve before you large plate, then choose your dressing. place your order. With your choice of With your choice of With your choice of dressing: dressing: dressing: The Carousel Story Explainer Video The Feed Disrupter A suite of images to land a point you Bringing a concept to life using VO, Boldly breaking into our social feed want to make. text and archive. with your message. The Visual Interview The Hosted Explainer Chatting to your talent about what Adding a host to our popular Explainer they’re up to. format. The Amplified Story The Humorous Review 10 Questions with… Bring your brand social videos into a VICE environment. A review of your product by VICE. Asking your talent 10 Questions over Skype. The VICE Photo Shoot The Studio Interview An in depth chat presented in a *Large plates include an A more in depth interview that Allergen information: allocation for talent dynamic experience. incorporates VFX. Contains image Contains video How To ______ Contains text Quite simply, how to do something. Private & confidential — 2019 A suite of images to land First, we’ll create the images as a seamless collage, then activate a point you want to make. across social channels and the VICE Partner experience. The Carousel Story is a mixed media story that unfolds across 3-10 frames, creating a miniature gallery and digest that highlights The Carousel Story the experience of the subject. These sequential stories can fully animate a subject's experience, using treated photos with text to share multiple perspectives, or take an image & text magazine-like approach. • Perfect to to support a competition you might be running, or give context to a your brand assets • Can utilise stock or produced images with graphic elements • Can incorporate your own imagery and in some cases, video • Check out some of our favourite illustrators here. Here’s one we did with i-D and MAC. In this 5-10 images Available at these Ingredients: locations: instance, we made sure Original photography OR the assets were original illustration appropriate for both Copy to accompany, approx 250 words VICE/i-D and MAC channels. 😀 Chatting to your talent Visual Interviews are put together by about what they're up to. our in house branded content teams, coordinating writers, photographers and illustrators to The Visual Interview quickly produce an The Visual Interview is a photography driven editorial profile of an article that interesting subject, exploring their craft, space and passion. We’ll seamlessly use VICE photographers and writers to help us create a quick integrates in VICE’s dive into where they’re at. editorial feed. It’s activated • An easy way to show how your brand is working with talent through social link • Incorporates original photography and brand supplied images posts as well as a really great ad unit • Can also embed video content your brand has produced with the talent called Invusion. Available at these 3-5 images Ingredients: locations: Original photography OR original illustration Copy to accompany, approx 700 words Reference: Rapman's Blue Story is an epic tragedy about London's violent Postcode War A review of your product Product Reviews are put together by VICE by VICE. writers, photographers and The Humorous Review illustrators, intended to reflect the VICE tone of voice and integrate seamlessly with our The Humorous Review sees a VICE writer spend 24 hours with editorial feed. your product, in an unusual or unexpected situation, and review it. We’ll then compile their thoughts in an article that features photography, illustration or a mix of the two. We can even drive It’s activated straight to a POS from here. through social link posts as well as a really great ad unit called Invusion. • Simplest way to integrate product • Can drive directly to POS • Can also embed video content your brand has produced Available at these 3-5 images Ingredients: locations: Original photography OR original illustration Copy to accompany, approx 700 words Reference: "The Only Review of Subway's Vegan Meatball Marinara You Need" An in depth chat The VICE Photo Shoot is created in house presented in a by our writers, photographers and illustrators, with a dynamic experience. The VICE Photo Shoot site build from CEROS. It’s activated Photo Shoots take a deep dive into a story about a through social link posts as well as a person, place or thing utilising VICE produced really great ad unit photography, or illustration, brought to life in an called Invusion. elevated VICE-hosted experience. • A more in depth dive into talent you’re working with or a thing you’re doing. We can use this format to take a behind the scenes peek at your brand. • Incorporates original photography and brand supplied images • Can also embed video content your brand has produced with the talent. 4-8 images / GIFs Available at these Ingredients: Original photography OR locations: original illustration Copy to accompany, approx 1000 words Ceros page build Reference: "Liz Johnson is Foraging For Food in the City" Quite simply — how to How To guides are written by VICE do something. writers with input from those with first hand knowledge or experience with the topic at hand. How To guides are simple guides that explain how to do a thing. This We love to feature might be as simple as tying some shoelaces right through to moving to the original photography and illustration as other side of the world. They can take the form of text-heavy articles, part of this. photography-driven narratives or even illustrated infographics. • We can use these to directly show how to interact with a product They are activated through social link • The tone of voice is either genuinely educational/practical, or tongue-in- posts as well as a How To _______ cheek really great ad unit called Invusion. • We often run these as part of a larger series • We can feature your talent as part of the How To 5-10 images Available at these Ingredients: Original photography OR locations: original illustration OR original infographics Copy to accompany, approx 700 words Reference: "How My Obsession with Coffee Led Me to a New Life in Melbourne" Bringing a concept to life using VO, text and archive. vice The Explainer Video Explainer videos use archive and VO to From malware to climate change: The Explainer Video uses archive and tackle serious VO to decode & reveal the cultural issues & moments that matter most to topics or light our audience. hearted ways of doing. We overlay bold text to make • We can use these to show how your brand is working around an issue or sure the message is topic clear and understood as the audience • Explainer Videos can also use VO from your talent and video content from your scrolls through. brand • The tone of voice is either genuinely educational/practical, or tongue-in- cheek Available at these Ingredients: locations: 1 x 1:1 / vertical 30” - 90” video Up to 4 supporting social assets vice Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Adding a host to our popular Explainer format. The Hosted Explainer Video Hosted videos can Hosted Explainer Videos are a great way to bring a more personal use a mix of split element (and humour) into an explainer video. We can run quick screen, green screen turnaround, green screen shoots to help bring a topic to life. and graphical elements to convey the message. • Can utilise brand video, photography and talent • Can have simple GFX overlays • Strong performance with a younger audience with focus on humour • Budgets are exclusive of talent Available at these Ingredients: 1 x 1:1 90” film locations: 3 x cut downs 1 x trailer Asking your talent 10 Questions in the studio or over Skype vice Example: 10 Questions You Always Wanted To Ask a Blood Cancer Survivor was made in partnership A classic VICE format that poses 10 questions to a talent who has an 10 Questions With with the UK Blood interesting life experience. These questions are a mix of editorially Cancer Charity and audience sourced. Anthony Nolan. It performed • A recognisable VICE format with a history of strong performance on our really well channels, both editorially and branded because the subject matter was • An easy way to showcase talent or a cause truly interesting • Strong social and YouTube performance to our audience and the talent was • Budgets are exclusive of talent engaging. Watch it here. Available at these 1 x 2’-4’ film Ingredients: locations: 1 x 90 - 120 in feed film 1 x 15” trailer vice Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut 1 x 15” supporting social asset enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. A more in depth interview that incorporates GFX. vice The Studio Interview Feed Disruptors use interesting A short social video format where we bring our favorite people into VICE illustration and/or HQ for a series of questions. We then build on this with GFX and fun tidbits. GFX to capture the It allows a deeper dive than 10 Questions attention of our audience and communicate a topic or theme. • An easy way to show how your brand is working with talent Watch it here. • Can showcase brand imagery and video elements • Can incorporate clips from talent in studio/work environment • Budgets are exclusive of talent Available at these 1 x 2’-4’ film Ingredients: locations: 1 x 90 - 120 in feed film 1 x 15” trailer vice Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut 1 x 15” supporting social asset enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Boldly breaking into our social feed with your message. Feed Disruptors use The Feed Disruptor interesting The Feed Disrupter uses attention grabbing illustration, typography and VFX illustration and/or GFX to capture the to communicate brand messaging or communications in an engaging and attention of our disruptive way. audience and communicate a topic or theme. • We can use these to show how your brand is working around an issue or topic • Feed Disruptors can also use VO from your talent • We can incorporate infographic elements and imagery from your brand • The tone of voice is either genuinely educational/practical, or tongue-in- cheek Available at these Ingredients: locations: 1 x 1:1 / vertical 30” - 90” video Up to 4 supporting social assets Give your vertical social videos a home on VICE. The Amplified Story Stories are the most immersive, mobile experience within the digital landscape. Amplified Stories helps advertisers to leverage stories in an environment surrounded by editorial content. • Amplified Stories replicated the social Story experience within a VICE environment. • They add additional exposure on top of social media activations. • Drive awareness, engagement and traffic to maximize the impact of stories content. Ingredients: Available at these Your vertical brand asset, locations: or allow us to make one for you 22% Story Completion x1.5 CTR vs standard formats 65% viewability