Conversion rate Is defined as the percentage of visitors that land on your website who complete a desired action. An ecommerce conversion rate is the percentage of website visitors who purchased something from your online store (in a set period of time). All the conversions on the dashboard includes the cancelled orders because it is the user's intent to purchase. Formula’s being calculated are below: G eneral Conversion : Orders/All Sessions*100 Shoppable Conversion :Orders/ProductView *100 Shopper Intent Conversion : Orders/ Productview+Linkoff *100 All sessions These are sessions where a user interacts with shoppable in some way. In the light box version of shoppack this is when the light box appears. In the non light box version this is when the side cart opens. Note: all sessions include linkoffs. Bounce rate When a light box is closed without taking any action on a page. N o shopping activity this is when a person links off to an outside retailer in the light box version. Sessions with product views in the light box version this is when a product is available at any retailer and is shown in the light box. For the non light box version this is when the side cart opens after the add to bag is clicked regardless of the products status. The sessions with product views does not include the link off’s sessions of the link off retailers. Add to cart for the light box version This is when a person clicks the add to cart on the light box. For the non light box version this is when a product is available and is added to cart after the side cart opens. Session with checkout This is when the checkout page loads. Sessions with transaction This is when the customer checkouts and places an order Orders Is any order placed by a customer. Data is pulled from the fortress and excludes cancelled orders. AOV Is the average order value of all placed orders by customers. Data is pulled from fortress Revenue Is the total amount of money placed through all customer orders. Data is pulled from the fortress and excludes cancelled orders. Notes All widgets reflect a year to date range of data. The d ata is refreshed 3am est Shoppable® Proprietary and Confidential. © 2020 Shoppable. All rights reserved.