DigitSense Digital Marketing 2023.pdf -

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DigitSense Digital Marketing About Us DigitSense helps companies create amazing digital products focusing on user experience, scalability, and user acquisition. From web and mobile app design and development to digital marketing. We aim to assist you with your revenue growth. What’s DigitSense? Digit - Utilisation of data and numbers We believe in trackable measurements in marketing. Strong utilisation of analytics tools makes our clients easier to judge how effective their campaigns have been. Sense - Stimulus to all senses of a human body We trust that the best way to attract audiences is through experiential marketing with interactive technologies and genuine user generated content. Our Services Software Development Web Development Mobile App Development Machine Learning Data Science UI/UX Design DevOps Quality Assurance Digital Marketing & Sales Social Media Management Search Engine Optimisation (SEO) Pay Per Click (PPC) Marketing User Generated Content (UGC) Inﬂuencer Marketing Lead Generation via Web Scraping & Automation Web/App Design & Development Our UI and UX design and software development team help you win consumers’ conﬁdence. Your digital product represents your company. At DigitSense, we treat every single digital product as its own startup unicorn! Email Marketing & Digital Sales Automation Our engineers web scraping available data on open sources, consolidate the correct audience contact details for our clients by geographical location, company name, industry, title, company size, revenue etc. Our SDR team will help you automate email campaigns, you then takeover from the deal closing stage! Marketing Data Analytics We use: • Competitive landscape analytics - tracking how your competitors attract, convert, and retain customers • Customer behavior analytics - determining the what, where, when, how, and for how long about your customer's online behavior • Performance analytics - how well your brand is performing in critical locations like Instagram and Google. Also, KPIs like sales, revenues, average order value, etc. • Predictive analytics - Predictive analytics in marketing anticipates your customer's next move. Be there with the right message with our machine learning capabilities. Social Media Marketing Social media channels are the best way to tell a story about your company product or service. It is the most effective way to engage with your customers, drive traﬃc, awareness, and loyalty to your brand. Our team of strategists, copywriters, and creators will create the best social media proﬁle for you. Not only is social media a creative space, it also contributes to search engine optimisation where we promote post sharing, review building, keyword optimisation etc. Search Engine Optimisation Simply paying Google to put your website ﬁrst is costly and non-sustainable. 93% of online experiences originate from Google search engine, which is why our team covers all aspects that contributes to a better ranking: ● Citations & directory listing ● Meta-tags ● Blog content creation ● Social media content creation ● Backlinks building and more... Inﬂuencer marketing Our marketers search and audit the followers of the inﬂuencers not only to make sure they are organic, but also ﬁt into the target personnels of your business. Inﬂuencers, unlike celebrities, can be anywhere. They can be anyone who are inﬂuential to general public or speciﬁc groups of people that shares the same interests and backgrounds. We search for inﬂuencers that ﬁts your business the most, not with the most number of followers. More than 85% of consumers say User Generated Contents authenticity is important UGC is 3x more authentic than brand content UGC is 50% more trustworthy than traditional We partner with global creators and platforms to create different media content kinds of UGCs: • Blogs • Social Media comments or posts (Facebook / IG) • User generated videos • User generated blog posts Your creators User Generated Contents Choose the creators that most We manage the entire process from relevant to your brand. Target by interest, demographic, behaviour, brand aﬃnities, creative aesthetic end-to-end, we train and onboard the etc. creators, making sure the content is created on time and match your needs, and handle Your needs Your content negotiation and payment. Tell us what the requirement of You’ll have full ownership of the your content are. What platform content and rights to reuse it will it be used on? How should across your marketing channels. the product be displayed -Year: 2020 Creative & Art Direction, Graphic Design, Social Media Strategies BYD Instagram Marketing (6 months) + 24% impression rate + 5-7% engagement rate on average per post -Year: 2020 Creative & Art Direction, Graphic Design, Social Media Strategies DHL Interactive eDM + 22% open rate + 14% click rate - 5% bounce rate -Year: 2020 Creative & Art Direction, Graphic Design, Social Media Strategies Client : Quair Project: Brand Video production for Indiegogo Year: 2020 https://www.indiegogo.com/projects/quair-plas ma-mini-new-age-wearable-air-purifier#/ -Year: 2020 Creative & Art Direction, Graphic Design, Social Media Strategies Client : Zappamask Project: Video production, website and branding for Kickstarter Year: 2022 www.zappamasks.com https://www.kickstarter.com/projects/zappama sk/zappamask-nanofilter-n95-quality-reusable- mask Social Media Marketing Eveline Social Media Channels We managed Eveline social media channels (Instagram, Twitter and Facebook). We created a range of creative and engaging content including: ● Videos: Promotional, App Update, Product showcasing, gif ● Images: testimonials, benefits, recommendations, product pictures, Infographics ● Hosted campaigns and giveaways ● Built an engaging community of mothers and young women ● Successfully increased brand awareness in the US market, which has resulted in an increase in sales Our Success without ads: ● 8 followers to 719 followers ● <1% to 39.65% engagement rate ● From 1-3 Likes 0 Comments to average interactions of 123 likes 11 comments Social Media Marketing Zappmask Kickstarter Campaign From branding, social media management, content creation, influencer management, website to Kickstarter campaign, we have helped Zappamask product team to bring their creation to a Kickstarter campaign. Inﬂuencer Video Social Media Marketing Cocoxells Instagram Marketing DigitSense developed Cocoxell’s branding, social media management, content creation, UGC management as well as website design and development for their Shopify site. User Generated Content Eveline’s Content We reached out to over 100 users that are Eveline’s target audience (mothers or young women wanting to start a family). Managed these user-generated content creator and got them to create free content and provide reviews and testimonials for the social media. User Generated Content Cocoxells’s Content We reached out to creators for product and daily shots of the product. Starting from brand positioning and brand communication, we have created a vast amount of original images and videos for Cocoxells social media. Organic Traﬃc Improvement: Content SEO & SEM Safe Paw ● Business Type: B2M (Business-to-many) ● Geography: USA and Canada ● Programs: SEO Setup, SEO Advance, Content Marketing, Paid Promotion, Web and Blog Maintenance. ● Timeline: Oct 2021-Feb 2022 Google Search Performance ● Key Results: ○ Website Traﬃc Improvement in 4 months - Avg. 30% organic traﬃc increase; 110% paid traﬃc increase ○ Google Search Performance 1-year comparison 2021 VS 2022, increase in impressions by 350% on average Marketing Cost VS Potential Order Value (POV) Content SEO & SEM Safe Paw ● Key Results: ○ Marketing Cost vs Potential Order Value (POV) - 700% of paid traﬃc investment ● Tangible Deliverables: monthly impressions, traﬃc, contact form ﬁlls, buy now actions, page views, bounce rate, conversions. SEO Blogs & Copywriting Safe Paw ● SEO : Blogs, copywriting, strategy, return on investment etc. We are limited by the coding authority on the frontend of their website thus causing limited optimisation, otherwise score should be >90 Blog Post Samples: https://safepaw.com/do-not-use-ice-melt-on-new-concrete-and- heres-why/ Page Score (Before VS After): Technical SEO TAG Aviation Loading Speed (Before VS After): ● Business Type: B2B/C ● Geography: UK, Switzerland, Hong Kong, China ● Services: Technical SEO audit, site health check and technical SEO site optimisation ● Key Results: ○ Website loading speed improvement by 20% and 33% (Desktop | Mobile) ○ Website health score from 89% to 96% ○ Bounce rate decreased from 89% to 70% in 3 months Site Health (Before VS After): Google SEO/SEM TAG Aviation Digital marketing consist of a big part in data analytics, especially powerful when it comes to storytelling of website conversions and user journey. DigitSense not only took care of TAG Aviation, a global private jet company’s search engine optimisation and google pay per click campaigns. We also provided an all-round service of configuring their dashboards, Google Tag Manager, Google Analytics and Google Data Studio for easier management. Social Media and Inﬂuencer Marketing BVS Social Media Channels We set up BodyVStore’s social media pages (Facebook and Instagram. We created and produced consistent monthly content that is creative and engaging. We also reached out and managed influencers to help increase brand awareness and sales. Our Success: ● 0 followers to 827 followers ● 0% to 6.62% engagement rate ● Average Interactions per post 35 likes ● Worked with 5+ micro-influencers ● Consistent growth and engagement with December 2021 reaching more than 22.6K accounts Contact Us Email: [email protected] Website: https://www.digit-sense.com HK Address: Unit 603, 6/F, Admiralty Centre, Tower 1, Admiralty, Hong Kong UK Address: 128 City Road, London, EC1V 2NX, United Kingdom