Local TV Appearance Valuation Miami-Ft. Lauderdale © 2020 BrandStar | All rights reserved | www.brandstar.com | BSVD15042619 2 it’s about people © 2020 BrandStar | All rights reserved | www.brandstar.com | BSVD15042619 3 © 2020 BrandStar | All rights reserved | www.brandstar.com | BSVD15042619 IT’S ABOUT PEOPLE • State-of-the-art, owned-and- operated production studios • Programming 100% brand funded • Campaigns with over 4,000 brands • 500+ original hours of annual award-winning network TV programming • Multiple new shows currently being packaged and developed • Multiple series moving into local syndication 124 7,000+ BrandStar Founded Number of Telly Awards Won Number of National TV Shows in Syndication Millions of Households + Businesses We Reach Number of Segments Produced by BrandStar 2005 141 6 About BrandStar 4 Originals BrandStar © 2020 BrandStar | All rights reserved | www.brandstar.com | BSVD15042619 O R I G I N A L S BRANDSTAR ORIGINALS We created six educational- themed award-winning shows currently seen on Lifetime and Fox Business 5 © 2020 BrandStar | All rights reserved | www.brandstar.com | BSVD15042619 Our Award- Winning Shows 6 The Balancing Act is a nationally recognized daily morning show that brings valuable solutions for today’s on-the-go, modern woman to help balance and enrich her life. Energetic co-hosts Olga Villaverde and Julie Moran jump start your day with segments featuring expert guests discussing everything from delicious recipes, style makeovers and dream vacation getaways to parenting tips and the latest news in health and wealth. The Balancing Act BRANDSTAR ORIGINALS © 2020 BrandStar | All rights reserved | www.brandstar.com | BSVD15042619 7 Designing Spaces is a nationally recognized award-winning home improvement show that travels the country to remodel, redecorate and redesign the spaces we call home. The show features innovative decorating ideas, do-it-yourself projects and step-by-step transformations that inspire women everywhere to tackle home improvement challenges and decorating dilemmas. From mortgage tips to bathroom overhauls, Designing Spaces covers the whole house, soup to nuts. Designing Spaces BRANDSTAR ORIGINALS © 2020 BrandStar | All rights reserved | www.brandstar.com | BSVD15042619 8 Inside the Blueprint is a fast-paced series that takes a sweeping look at innovations in commercial construction and the design space, chronicling ideas and products that impact how we live, work and play. ITB focuses on exciting innovations in the hospitality, healthcare and education fields, as well as advancements in municipal construction and the burgeoning green, or sustainable, building movement. Inside the Blueprint BRANDSTAR ORIGINALS © 2020 BrandStar | All rights reserved | www.brandstar.com | BSVD21063020 © 2020 BrandStar | All rights reserved | www.brandstar.com | BSVD15042619 9 BRANDSTAR ORIGINALS Here are a few of the brand partners that have collaborated with us as participants on our award-winning shows to provide solutions-based educational content for everyday living through seamless and purposeful brand integrations. National Brand Partners © 2020 BrandStar | All rights reserved | www.brandstar.com | BSVD15042619 10 BRANDSTAR ORIGINALS Now LOCAL We are excited to announce that our national TV shows (The Balancing Act and Designing Spaces) have been picked up in syndication in the Miami-Ft. Lauderdale market which means big opportunities for our local Brand Partners. © 2020 BrandStar | All rights reserved | www.brandstar.com | BSVD15042619 11 VALUE EXPLAINED The media, production and promotional value-add of an appearance on our local shows has an estimated value of $65K. Our Local Shows Add Value to Your Local Brand © 2020 BrandStar | All rights reserved | www.brandstar.com | BSVD15042619 12 APPROX. 560K IMPRESSIONS APPROX. 2M LOCAL HOUSEHOLDS VALUE EXPLAINED Viewership $15K MEDIA VALUE © 2020 BrandStar | All rights reserved | www.brandstar.com | BSVD15042619 13 VALUE EXPLAINED UP TO $5K Digital Media Market Value © 2020 BrandStar | All rights reserved | www.brandstar.com | BSVD15042619 14 VALUE EXPLAINED UP TO $25K Broadcast Original Content Production Value © 2020 BrandStar | All rights reserved | www.brandstar.com | BSVD15042619 15 $10K VALUE EXPLAINED Talent Endorsement + Universal Licensing Rights Value © 2020 BrandStar | All rights reserved | www.brandstar.com | BSVD15042619 16 $5K As a featured local Brand Partner, your appearance will be included in our social media, digital and publicity campaigns for the TV show. Co-Branded Media VALUE EXPLAINED © 2020 BrandStar | All rights reserved | www.brandstar.com | BSVD15042619 17 OTT Distribution VALUE EXPLAINED $5K STIRR STIRR is a 24/7 streaming service, owned by Sinclair Broadcast Group OTT Network, available on the web and via apps. STIRR provides audiences the ability to easily watch live local and national channels, as well as a wide selection of on- demand TV series and movies. BRANDSTAR.TV BrandStar.TV is BrandStar’s own 24/7 streaming OTT network, featuring all of the BrandStar Originals (national and local branded educational content) on a live linear stream, Video On Demand (VOD) and connected TV Apps (Roku, Amazon Fire, Apple TV and Android TV). As a featured local Brand Partner, your segment will also be distributed through our OTT (Over The Top) Distribution Partnerships. © 2020 BrandStar | All rights reserved | www.brandstar.com | BSVD15042619 18 $65K VALUE EXPLAINED Total Segment Value YOUR TOTAL COST: $9.7K PRE-PRODUCTION SCHEDULING FEE 19 3-5 min. branded integration feature VALUE EXPLAINED © 2020 BrandStar | All rights reserved | www.brandstar.com | BSVD15042619 BrandStar Originals Segment Valuation Total Value DISTRIBUTION + MARKETING VIEWERSHIP / IMPS VALUE CPM Miami-Ft. Lauderdale Area Broadcast Broadcast Value Broadcast CPM Viewership: 16.779 avg audience x (8) spots = 134.232 x 4.2 Q-score = 563,774 IMPS 563,774 IMPS $15,000 $17.21 Digital Distribution: Viewership / IMPS Marketing Value CPM Synopsis / segment on website home page during airings, episode page linking to dedicated segment page Depends on objectives, mix and content up to $5,000 $5 - $10 Dedicated landing page with featured video content, logo, url link Feature and digital videos distributed on social media and YouTube PRODUCTION + ADDED VALUE INCLUDED Production Value CPM Broadcast Content Production: 3-5 min feature segment $25,000 Talent Endorsement + Universal Licensing Rights: all produced content in perpetuity: show/’airing on’ network tag $10,000 Co-Branded Media: content activation on our digital assets and platforms $5,000 OTT Distribution: on STIRR and BrandStar.tv $5,000 Total Project Value + CPM for 3-5 min $65,000 $6.47 YOUR TOTAL COST: $9,700 PRE-PRODUCTION SCHEDULING FEE 20 Distribution VALUE EXPLAINED © 2020 BrandStar | All rights reserved | www.brandstar.com | BSVD15042619 #16 National TV Market Ranking Age 12-17 Age 18-49 Men 18+ Age 50+ Women 18+ 4,285,754 Persons Age 2+ 324,861 1,937,092 1,503,367 1,804,231 1,636,228 Now airing regionally in the Miami-Ft. Lauderdale and surrounding area market to approximately 2M homes