DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 DIGITAL SKILLS THAT SELL 1 ORGANISED AND DELIVERED BY MIKE AKERELE (AWESOMEMIKE) 1 WRITTEN AND DESIGNED BY MIKE AKERELE (AWESOMEMIKE) © 2020 DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 INTRODUCTION In this 3-Days FREE training, I'm going to be showing you 3 main things. So, for the next 3 days, I will be taking you 3 topics with an in-depth into this topic outline below.. The first is going to give you the understanding of what Copywriting is and why you need it as a skill to make money on the Internet on the first day. That's the first thing. Secondly, on th second day, I'm going to show you WHY Facebook, and what you need to know about setting up a Standard Facebook page as a marketing tool for either your business or to sell your product(your skill or service) or anything on the internet. And on the third day, I will reveal to you, the money secret App you've never heard of, or, that you've heard about but have not tapped into its full money potentials. So, let's get into today's topic... Please, NO DISTRACTIONS FOR NOW! Our Topic For Today is... DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 DAY 1 INTRODUCTION TO THE ART OF SELLING( COPYWRITING) Understanding Copywriting and its impact on your business or on you selling your skill on the internet. "Copywriting is a skill every successful business person has at the back end. Your business success depends on it. Get it."-Mike Akerele That's my quote on Copywriting... Let me give you the focus of today's topic... It will be our bearing.. Please, NOBODY SHOULD TYPE ANYTHING NOW. Before we move to today's lesson... Here are the objectives of today's topic below. Take note of them. Behavioral Objective(s): At the end of this class, you will be able to; (a) understand the meaning of Copywriting extensively. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 (b) explain who exactly is a Copywriter. (c) give the meaning of AIDA method in Copywriting. (d) apply Copywriting AIDA elements to promote your business/services online. Now, pay attention to this... If you want to know how to make your customers beg you to take their money, this class is what you need to make that happen. And... So, prepare your mind as you would discover how this class would change your perspective about the way you handle your business or whatever services you offer online.. So, let's begin....... Before I continue, you need to understand this fact: Every successful business person must be able to sell through the art of written words. Lol... please. NOT NOW. LET THERE BE DECORUM. So what is Copywriting? In simple term, Copywriting is the art of selling. It is a written document that is developed for the purpose of selling a product or service, by persuading someone (without being salesy) to take a specified action. Specified action is what we call conversion, but conversion does not necessarily mean Sales. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 As conversion can be specified action on i) clicking a link to subscribe to an Email newsletter. ii) to reply an email or sales letter iii) to make a purchase etc The specified action is what we call the CTA(Call To Action) in Copywriting. The CTA is the instruction you tell your audience to follow or what you tell them to do either at the middle or end of your post(also known as Copy) or sometimes at the beginning depending on your content arrangement and purpose. But the best practice should be at the middle or end. I hope I am not sounding like an alien to you yet? LOL Hope we're still following...??? Give me 5 emojis and we continue...just five Biko! LOL Oh nice...okay it's okay! Let's continue guys... Okay, you know what? Copywriting is a very broad subject matter but I will try my best to tell you the most important aspect I think would be useful for you for now in your business or services as you begin your journey on selling on the internet. That is why I call it: Introduction to the art of selling(Copywriting) But, you still need to know who is a Copywriter as I presume. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 Okay, let me try and simplify it the more for you. Copywriting is the number one (#1) skill every business owner or manager must possess because... It is the ability to sell your products or services through ARRANGEMENT of words and using some SPECIAL KINDS of words. Okay now, I think you are getting it. Okay guys, let's move... Read the next statement carefully.... Copywriting is NOT Copyrighting. Copyrighting is the legal rites that is available to protect a piece of work like books, music, cinemas, etc against theft. While Copywriting is the process where you write to turn your products or service into cash(ego, kudi, owo!) ati bebelo! So, WHO is a Copywriter? Find out in the next sentence... A Copywriter is a typical example of Mike! What do I mean? A Copywriter is someone who writes a copy(post) to sell himself, his products or services (and can also get payed to do all this for someone else.) DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 As simple as a, b, c... Now, pay attention to this below... Words represent YOU or your CLIENTS. It represents you or your PRODUCTS/SERVICES when you are not there. Okay, enough of definition and explanation! Let me get you few examples of how a copy looks like. But, understand that, a copy can be long or short form... Take your time and carefully study how these words below are crafted and try to understand its purpose for each of them. I know, it will be long, but don't get tired, read carefully and understand what a copy is. It's loading, you will get it now.... Wait for it.... *"How To Make 2020 Productive And Obey Your Plans* It is a new year, you should prepare to create the new you. Watch this space for something spectacular from me this year. 2020 is going to be a great year and I will carry you along. To your millions making together. I will go straight to the points... So, let's begin... DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 One of the ways you can make 2020 a better year is to be exposed to the right information that will make you productive. Attend trainings, go for seminars, read books, read books and read books. It is not a mistake for writing that 3times. It's a deliberate action and I believe you understand why. You have to take your fruitfulness in 2020 in your hands. Be ready to take ACTIONS. 2020 is neither for wishes nor for indecisions. You just have to GO FOR IT. Don't sit at the back when others are taking the front seat. Don't be asleep when others are awake. By all means start doing something different. Follow up on your prospects and existing customers. Do something different and offer value in your business. Always never be in a comfort zone. Find complementary businesses and start implementing. Focus more on non-customers than the existing ones. Deliver great customer service experience and handle complaints with a solution view. Knowledge knows no age nor colour. When you find someone who knows what you don't, be humbled and ask them to teach you. But first, you must be ready to learn and you must be teachable. Don't form "I too know" or an island of knowledge. We are all learning till death but we are on different levels in knowledge acquisition. And before I end this session.. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 For you that are still in school or as a graduate or you are a serving Corps Member. Learn skills that will make you sellable and valuable anywhere you go. Your profession(the certificate) is just a proof you went to school in this present Nigeria economy. Only your skills and knowledge of coordination plus association of opportunities that will stand you out. In a short while I would share with you in a closed group what I would do differently if I was given the second chance. To be part of the opportunity, you can click this link now: Click Here To Be Part of It Don't wait for the perfect time to be great when you can be great right now. 2020 might be the same and you remain ordinary if you don't give it the extra little push. Because, it is the "extra" that will make you become extra-ordinary. Till I talk to you again.. Go and have an amazing and productive 2020. Your friend and Motivator in Millions making together. #HappyNewYou! I am Mike Akerele (AwesomeMike) Marketer|Desyner|Strategist|Copywriter" This copy above is what I called a motivational copy, WHY? Because, it's serving two purposes: (i) it's a motivation for those who read it. (ii) I use it to sell myself (I mean; my BRAND) online. You still don't get it? This is what I mean... DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 After I posted this in one of the biggest forums in Nigeria, people saw the copy and some of them actually CLICKED the embedded link I included in it to thank me personally how they felt motivated and charged up. Infact, they asked to be my friends and some of them decided to be my students, not because of this alone but, because.... ...because of my other posts they have seen around there too. Like I said, a copy can be long or short. Infact, there is a page copy, YES! Just a page copy! If you want to see examples of more of long copy, go to my page below and check thru the homepage here: Click Here To View My Page: https://www.facebook.com/awesomemike007 After that, I have one more copy I want you to see! Okay two! But, see them one after another! Don't worry! These copies are short! Not like that of long one! This one you're about to read is so powerful that, after I put it out, I received divers of orders for MY PHONE before nightfalls from different cities and in my city(Ibadan) inclusive. How many of you are still with me?? Oya say the word SHOOT if you want to see the 2 sales copies... Give me more of it and we continue... DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 Okay guys... let's continue because of time.... Here is the first one below... *"TECHNO WX3P FOR SALE* I have a silver like Techno WX3P for sale. Still looks brand new since I have been using it and unscratched. When you buy it, I am going to give you a follow come white charger or a FREE memory Card with it. So, you don't have to spend getting any of that again. And also, it comes with over 100 useful Apps I have been using for a while which you can use for your online productivity. You also get over 50 eBooks on growing your business, self-development, financial literacy, human psychology and more. Price: #10,000 This is the cheapest you can get a fairly used one around. You can't get this type of offer anywhere. Ask around, go on Konga or Jumia, most phones there are expensive and they are not even brand new. The reason why I want to sell at that price is because I need to sell it quick and add the money to buy another Techno Phone that is suitable for the project at hand. When you get the phone, I will give you one week to use it and if you notice any fault, tell me and I will refund your money and take back the phone. Plus I will write you an apology letter for wasting your time. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 I am also willing to sign an undertaking if it will make you feel secure with me. So, feel free. *Note: Price is negotiable* CALL Mike on this number for more inquiries (0806-413-0367) Fridays to Sundays only. And between 7:30PM to 8:30PM only please. #Ibadan #AwesomeMike #Techno #Phone" I hope you're not thinking of asking me if this phone is still available sha? LMAO! Who else almost wanted to ask me if I still have this phone available for sale??? Let me have 2 minutes to receive your comment on the first sales copy before we move to the next one... I need just 2 more responses on the first one... Let me tell you something... Actually, I sold it #9,000. And I sold it the same week. A phone I bought in December 1st 2017 in Suleja Abuja while serving 1gig RAM with 8 gig ROM but it's so clean and unscratched like I said in the sales copy. And I bought it with 25k and sold it at 9k in 2020 while I have used the phone to make over 100k just on running Facebook Ads alone. Wait till tomorrow for this Facebook stuff... DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 Like I always do say... If you have a great product but with a bad sales copy, you won't sell but... If you have an average product with a great sales copy, you will sell than the first person. So, is that a pure profit? Yes for sure! Let's continue guys because of time... If you think that, the offer was too much, then you're right! Because... That's one of the major secrets of a Copywriter! Do not forget this even if you forget everything I taught in this class. See, the success of a sales copy is like this... It's a mad offer of trading SOMETHING LIKE 1 MILLION DOLLAR WITH 1 THOUSAND DOLLAR I call this a purely SALES COPY! Now, before I proceed, here is another example of a SALES COPY I wrote for my client that generated sales for her, she made 82k in 5days.. With the Facebook Ad I run for her, it was a great conversion. See it below.... *"CLEAR YOUR PIMPLES AND BLACK SPOTS IN 7-DAYS* In 7 Days, if you can follow instructions and not skip your daily application, you will begin to see effective changes 100% guarantee. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 WHY are we so sure? Because, we carefully researched and selected the best raw materials for our production to give you the desired result. And that's not all... The Diogoz Black Soap came with a number of best QUALITY and value adding ingredients like Honey, Sandalwood powder, Tumeric powder, Bear Berry Extract and more.. We went through alot of complicated processes in producing this black soap. Some of the hardest processes were how we broke the lumps into crumbs. Stirring to incorporate all the ingredients well. Scooping into containers and more for smooth look and use for your experience. NOTE: Below is how we recommend you use our black soap for your desired result in 7- Days. Take your bath TWICE daily with the black soap. (Time of bath not important, just two times daily.) For Chronic Pimples; apply on the FACE before bathing, then, wash off during bath. After you have followed this application method, this is what will happen to you. In 7-days, your pimples, dark spots, stretch marks and discolorations will start to clear off with visible results. Wait, there is more... DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 It won't only lighten (or whiten) your skin, it will also treat your skin 105%. This is the only soap that lightens your skin without using cream. So, if you don't like using cream, this soap is also for you. It is tested and trusted and you can never be disappointed. To have access to this soap, all you need do is; CALL this number (0706-466-1429) now to place your order. Immediately you place your order, we will get your soap packed and get it delivered to you in 24 hours. The value of this soap is worth #5,000. But, we have decided to give it out for #3,990. But, if you can order between now and Friday, you will only pay #2,000 to get it. BONUS For getting this soap with us, you will have 24-hours direct access to me for any kind of your skin issues you want to discuss on how you can maintain your light and spotless skin. That is our way of saying THANK YOU for patronizing us. And if you don't know your skin type or for more inquires, you can also CALL my line above or JOIN this WhatsApp group to talk to our Admins. Click here: link disappeared! PS: Because, 9 out of 10 people who use our products end up becoming our distributor, so incase you are interested in joining our team by extending this solution to others around you. It would be a pleasure working with you. Just INDICATE your interest and AVAILABILITY." With the Facebook Ad I run for her, it was a great conversion. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 Let me try and get the link for this one to see the results live before I continue... https://m.facebook.com/story.php?story_fbid=105962077635318&id=105512547680271 Again, study it and understand its purpose. Above is the link to see what's going on with what this copy did for my client! Just click on it and come back to keep reading .. How many of you are still in here with me? Reply with your best emojis before I continue.... More emojis so we can move fast now... Okay guys... let's continue...No time.. We have different forms of Copywriting and I'm going to be showing them to you next... We have: The Email The WSL (Written Sales Letter) The VSL (Video Sales Letter) and Webinar (Live Video) But, we would be focusing on the WSL (Written Sales Letter) for the purpose of this class. Before we come to the end of this class, I will be showing you few elements of Copywriting which can get you started on writing to sell your skill or products/services immediately. Are you excited to hear this? DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 So, now, here are the four (4) basic elements of a sales letter which every business owner or a skill person or manager must understand to SELL their products or services online: The AIDA acronym. What does it stand for? A stands for ATTENTION I stands for INTEREST D stand for DESIRE A stands for ACTION Kai! Time is almost gone and it seems as if we haven't done anything! Like I told you, Copywriting is broad but I believe you are picking some things. Let's continue.... So "AIDA" is an acronym we use to form the core of our sales copy. Let me explain it to you.... A for Attention: In any sales copy, it's your responsibility to be able to think of words to use to grab your reader's attention in their HEADLINE within 6 to 8 seconds. You know why? Because, everybody is now always in a hurry! Nobody wants to read a long post. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 I bet you didn't want to read the ones I sent you earlier but the headline might have got you engaged! Isn't it? Research also shows that 7 out of the Emails are now opened because of the attention grabbing formula. Let's move on to the next one... But before we move on, I want to hear your comments on the second sales copy I posted too! What do you think when you finished reading, do you feel like buying one to cure your pimples or buy one for someone you love who has pimples? Tell me what you think now! Hope you guys are still with me??? Or am I too fast for your guys? Okay, oya leave me your opinion about the second sales copy while I continue... By 10PM we're done. Or might not be up to that... It's just a 2 hour session at maximum since it's an interactive session... I will continue now so we can finish on time... I for Interest: After grabbing people's attention with the headline, you must be able to get them keep reading with the first two or three sentences. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 If you have a good headline strategy and you don't know how to keep them reading, then there is no way they can see your offer at the middle. So, you must ensure you find a way on the choice of words to keep them reading. Now, to the next one... I hope you guys are still with me? Or you're dozing? Don't worry, we are finishing this class in the next 10Minutes from now! Show me those emojis so I don't feel alone. Okay, let's continue...we will finish soon.. Okay nice, you people are still with me... let's continue because of time... *D for Desire:* Now that you have successfully grabbed their attention, you have even kept them reading on but... Now, you need to use your content for them to desire what you are talking about which would be the goal of the sales copy. This desire could be about your product you are trying to make them see or services you want them to desire to have. Because... If you don't find a way to make them create desire for your product/service, there is no probability that they will take action which brings us to the last part... The element A (the last A for tonight!) A for Action: Listen, this part is the most important aspect of your sales copy, so if you don't get your first three elements (AID) crafted and positioned well, there is no opportunity for them to take action. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 So what is this Action you say? Action is a verb! OMG! Action is your CTA(Call to Action) It is your CTA button which could be LEARN MORE or BUY NOW or REPLY US or SUBSCRIBE NOW or JOIN NOW or whatever specified action that is required of a reader to take at the end of the copy(post). This is just like a droplet of water in the ocean, there is also the FAB factor and many more to promote your skill, your business and services on the internet. But... But, they are for the advance level because time won't permit me to demystify them all for you here. Remember, this is just an introduction to the art of selling and I believe with what you have discovered tonight, you will begin to write a sales copy of your product/service. So, I know many of you have been waiting for tomorrow because it's one important aspect of how you can achieve alot online and if you can understand this well combined with today's class, my dear, you will never be broke because... Having these 2 skills alone will help you promote yourself and write sales copies for others, you will help people promote their business Facebook page and do you know I don't charge less than 5k for it. Infact, I charge 7k to 10k per one job for running Facebook Ads alone. Let me reserve this till tomorrow... So, tomorrow's class is the most important of all, make sure you get prepared for it. Don't forget to drop your questions about what was taught in today's class.* DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 I am still available to answer your questions. We have come to the END of this class. Hi Q & A Session Olumide Asks: "Okay like we, that are promoting weight loss, how can we go about the headlines?" My Response: "Okay good question. There are several ways to answer this question, bit I will give you just one idea now. You can use the *major benefit they will derive plus the number of days they will use to loose the weight* to craft the headline. Did you get the idea?" Christiana Asks: "Can u give me a little hint more or idea on writing the natural fruit juice body copy?" My Response: "Okay, for your fruit juice body write up. Think of ways your target customers will think about it your product. Think of what they want to hear about the fruit juice that will *INTEREST* them to buy. Think of something that will give them the *DESIRE* to go for your product even if they see alternatives. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 Think of all these things and use them to write the body of your sales copies. Is it understood now??" Assignment: Use the AIDA method to develop a sales copy about your product or service. Let it be up to a page or it can be more (long) as the thing flows in your head! Then, submit it to the group before the next class commence. Now, if you understood this class very well, this is an opportunity to sell your product/service to everyone on this group using your sales copy! ( HINT 1: Think about the AIDA method) ( HINT 2: Review my own copies I sent to the group as examples carefully to write yours). *Remember, there is power in doing... You MASTER what you practise.* I am committed to your success. I am in the business of growing your business and skills...Your profit is my concern. I am Mike Akerele (AwesomeMike) Copywriter| Desyner| Strategist| Business Consultant| DAY 2 INTRODUCTION TO FACEBOOK Understanding all factors that are connected to Facebook set up and Facebook Ads that convert. "One of the untold secrets between scaling and crawling business is the adoption of internet Ads - The Facebook Ad Campaigns."-Mike Akerele DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 So, before I go into today's teaching, let me do a recap of yesterday's class. Yesterday, I showed you how you can use AIDA method which stands for Attention, Interest, Desire and Action to get your reader do anything you want them do either to *make a purchase or to perform a specified action by arranging those elements strategically.* And today, we are moving to the basics of Facebook Ads. Behavioral Objective(s): At the end of this class, you will be able to; (a) create your own standard Facebook page. (b) differentiate between the most common 4 types of Ads. (c) understand the basic compliances of Facebook policy. (d) adopt the Facebook best practice when running your Ads. Let this be our bearing and distances! Those of you that did secondary school maths will understand! Let's begin... You need to understand that, there are factors that make Facebook Ads convert. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 Convert is from the word conversion which means making sales or getting the CTA button clicked. And.. And you need to understand that, we can't cover everything in this class, but this class lays the foundation as what you will discover will open your eyes to many things. There are a lots of factors that can make a Facebook Ads convert and here is the list of the most important ones: 1) Account creation 2) Important terms 3) Compliance rules 4) Types of Ads 5) Campaign Structure 6) Optimization 7) Funnel and many more... But, for the purpose of this class, we are going to be dealing with the ones that deals with the basics which are: √Account creation √Important terms √Compliance rules √Types of Ads So, let's dive in immediately... Understand that, if you can learn this Facebook Ads running as a skill, you will never be broke again. Why? DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 I have used this skill to make alot of money for myself and for my client's that I can't count many times. Anytime you need money, just look for clients with organic traffic or paid one if you have money and you with your Copywriting skills, you will always be nailing it. You know why? Because, there are so many old folks who have businesses on the internet and don't know how to go about these things, they don't know how to operate these things and... If you can locate these people and market yourself to them, they will be willing to pay you for it. So, understand that it's a skill you need to have either as to promote yourself or your business or to offer it as a service for people to get your pocket fat! So, let's continue... The first thing you need to do in setting up your Facebook Ad is first have an account with Facebook. So, if you don't have an account with them, you need to log on https://www.facebook.com to create an account for yourself. It's easy and simple, just follow the instructions. So, I don't assume everyone is on Facebook! Even though, I assume everyone is on Facebook but, I can't really work on assumption you know! You can even open an account on your mobile phone with your phone number, email and password, and you're in. The next step is to create a Facebook page for your business if you haven't done that. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 Because without the Facebook page, you can't promote your business on Facebook using their Ads. So it's a must to create a page for your business. So, to create a page, form your Facebook homepage... Go To SETTINGS, from settings, click on PAGES, you will then see the pages you have liked and ABOVE it, you will see create. Click on it and follow the instructions. It's easy to set up. Now, one important aspect when choosing a name for your business, ensure you choose a name that best describes your business. Because.. Facebook don't like a page name that *misleads people,* don't say your page name is "Gifted Hands Unisex Couture" and you are selling Puff Puff there! Or you're selling cakes. They are two different things. As Couture has shown it's for clothing brand.. If you want to sell cakes and snacks, sell it differently, don't mislead people with your page name by doing another thing in your page. I believe you got that...?? Please, show me some emojis if you're here with me and still following... Okay guys, let's continue... Let's move on... DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 Facebook wants professionalism in your business or service , I believe you got that... So, after you are done creating your page, another important aspect is to set your username. Username is that part that start with the @ symbol. If you have not set it, Facebook will suggest it to you. It helps people to locate your page easily especially in search engine or search box on Facebook. For example; I can tell you to just visit my page by clicking on this link: https://www.facebook.com/awesomemike007 It's fast and easy to tell anybody to search for your username on Google search engine or Facebook URL box... So, when you make that search, your page comes up immediately. For example, just type *'awesomemike007"* in Google box now and see what happens. Can someone tell me what happens? Now, you see why it's important to set up your page username. Let's move on... That is the advantage of creating a username. It gives uniqueness to your page..... Let's continue... After creating your username, do your best to create other things as suggested by Facebook. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 Suggestions like; provide your phone number(business number) not your personal line except you are promoting yourself as a brand. Set your website, if you don't have a website yet, put your blog link or whatsApp direct link to your WhatsApp inbox. You don't know how to do that, don't worry l will teach you. Read the next line.. Just copy and edit this link below: "https://wa.me/2348064130367?text=Hello+Mike" See the instructions you will follow below.. Change my phone number and my name to yours. Simple! Then, copy and paste it to your Facebook page website link box and save it. Edit other things as you can see it. All these settings are very important and that's why I'm emphasizing and taking my time to teach you. So, make sure you do them. Because... If you look at Facebook pages opened by many Nigerians, 9 out of 10 don't have these standard setting I'm talking about in this class tonight. And they are very important. Also, set your phone number too. It's important. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 You can even view your page as a visitor to see how people see your page. To do this, just click on "More' and view as page visitor to see this. Then, the next thing is to create posts. But, to create posts or content you will use for your Ads, you will need to see the next section... Let me go to the next thing because it's the most important thing in creating content on your page. Different Types of Ads We have 4 main types of Ads and are the most powerful types of Ads. 1) Video Ads 2)Image Ads 3)Story Ads 4) Text Ads. Remember Ad is a short form of Advertisement. So, we're talking about Facebook Advertisement. Are you guys still with me... Because, this place is feeling lonely already... Show me your best emojis/stickers... Okay guys, let's continue because of time... Let me start with the first one... DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 Video Ads: it's any video you create for the purpose of advertising your product or service through the paid Facebook Ad. You can do a selfie recording, showing your product or you can do a "film" shooting for this. Video Ads only contain few sentences like a line or two or maximum of 3 texts or link under it or above the video for advertising. Below is an example of a video Ad.. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 Just see the structure, I'm sure, you might have got in contact with that before on your timeline or someone's page. Let's continue.. Let's move to the second one.. Image Ad: It is any professional or with great coloured picture used for advertising purpose. It also contains few texts or link to your offer under or above it. Below is one example for clarity.. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 Understand the structure too... DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 To the next one.. Story Ads: is a form of Ad that contains a long text(story) but like one-quarter of it will be shown to your audience while the Ad is running, but.. If your story is compelling enough, they will click on the "continue reading" button to read the remaining of your story and perform the specified action you want them to take. It also contains text and link too. See an example below.. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 This might not be that cleared enough, but, atleast you can see to understand my point. And.. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 Story Ads can still also look like this example below.. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 You can just Google search more pictures of Story Ads for better understanding in case you don't see it clearly. And if I get more pictures of it, I will share it with you. Let's continue... Text Ads: it's a form of advertising where you use only text without picture. But you can include memes or Smiley's to make it more attractive and compelling for your readers and it has a link to where your readers can click to your offer. See its example below…. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 Guys, manage these pictures like that for now, if I get more examples of them later, I wil send it in okay. Thank you. Let's continue... DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 But, showing you that will still get you understand my point than not showing you anything. Yes or Yes! Yes! Thank you! LOL To the next thing... Pay attention to this now.. All of these 4 types of Ads have something in common, which is the "link" that must take your readers to your offer. Whatever link you provide now depends on you. The link can be to your landing page of your website, it can be to your blog, to another post on your page(in case of story Ad) or to your WhatsApp group. Let me now explain some important terms in Facebook Ads. It's important you know them too, so you don't look like an alien when you come across them. Before we continue, who's still with me in this class...?? Show me some emojis... It's feeling lonely again! We have to finish this class tonight o guys... Make you never sleep o! Okay guys, nice one... Let's continue... The next is important terms you need to know.. IMPORTANT TERMS
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