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3 Marketing Trends You Should Lock Down In 2020 - Inman 2/3/20, 11(10 AM Advertisement Agent Brokerage Connect New York Livestream More Search Nicole INMAN CONNECT MARKETING 3 marketing trends you should lock down in 2020 Inman Connect New York panelists on updated marketing strategies for a new decade https://www.inman.com/2020/01/28/3-marketing-trends-you-should-lock-down-in-2020/ Page 1 of 6 3 Marketing Trends You Should Lock Down In 2020 - Inman 2/3/20, 11(10 AM Image by: AJ Canaria of PlanOmatic / Inside Real Estate BY DANI VANDERBOEGH | Sta! Writer January 28, 2020 Marketing heavy hitters from eXp, Sotheby’s and RE/MAX took the stage to kick ICNY 2020 off Inman Connect New York on Tuesday, in a panel called “Marketing Trends ICNY2020. Rea for the Roaring Twenties,” to discuss the top marketing trends, visions and tips estate's premie event. for agents. Why tech migh 1. Video the only solutio the affordabilit It’s no surprise to anyone that video makes the list — again. But the truth Is seamless dat connection pos remains that agents are still leery of putting their faces in front of the camera. “Bad video is better than no video is all,” Abby Lee, SVP of Chat-based esc coordination to marketing and communications with RE/MAX. poised to chan deals get done The key with video, or any marketing for that matter, is being consistent. So if you’re just trying to get into video, set https://www.inman.com/2020/01/28/3-marketing-trends-you-should-lock-down-in-2020/ Page 2 of 6 3 Marketing Trends You Should Lock Down In 2020 - Inman 2/3/20, 11(10 AM reasonable, attainable goals, said A. Bradley Nelson, CMO Abby Lee with Sotheby’s International Realty. Do what you can, get consistent with it — and then scale. Lee suggested some advice she got from someone at BombBomb at a RE/MAX event: If you’re new to video, just make a video to one person, thanking them for something, whether it be a client, a family member or a friend. Advertisement 2. Personalization Trending Just like Amazon knows you might need to replenish your Pocket listing b have 'huge imp toilet paper and Hulu can tell you what you’re going to watch consumers' next, Nelson believes personalization will be a must. Consumers want that tailored marketing. Compass likely avoid WeWork' Venture capital “It’s all about the right message at the right time to the right Compass shuff Brad Nelson people,” Lee agreed. That means relevant and personalized support staff, anticipates doz content. layoffs SPONSORED CO For example, Lee said, if you have a clients who find out they might need a new JP & Associate REALTORS® ar roof in two years during the inspection process, keep track of that, and in two of one of Amer top 10 hottest franchises years, reach out and send them relevant information for their needs. 3. Higher-level customer service EXp CMO Mitch Robinson posited that the “cool” kids will start to shy away from social media and lean into actually talking to people they want to speak to. They’ll find another way to engage, so agents should at least be thinking about https://www.inman.com/2020/01/28/3-marketing-trends-you-should-lock-down-in-2020/ Page 3 of 6 3 Marketing Trends You Should Lock Down In 2020 - Inman 2/3/20, 11(10 AM strategies that allow them to engage offline. Mitch Robinson. | Photo credit: eXp World Holdings SPONSORED CONTENT Real estate networking tips to keep close in 2020 For some people, networking with other real estate agents is fun and exciting. For others, ... “The greatest value an agent has is what they offer as a person,” Robinson said. You want to stand out, and your differentiation is you, so how do you make that personal connection earlier in the sales funnel? Think about the last time someone made you feel special, and then weave that into your business, Nelson said. He noted a friend who has a Range Rover with a cooler in it. Whenever he takes clients out for a showing, he immediately offers them a cold bottle of water. It’s about anticipating the clients’ needs and questions and answering them before they ask. If they asked for the bottle of water before it was offered, it wouldn’t be as special. It’s these little details that create a “perspective of delight,” Nelson said. As for parting advice, the panel suggested finding a way to engage with someone new on a personal level and making a video today. Email Dani Vanderboegh Advertisement https://www.inman.com/2020/01/28/3-marketing-trends-you-should-lock-down-in-2020/ Page 4 of 6