2/3/20, 11(10 AM 3 Marketing Trends You Should Lock Down In 2020 - Inman Page 1 of 6 https://www.inman.com/2020/01/28/3-marketing-trends-you-should-lock-down-in-2020/ Advertisement INMAN CONNECT MARKETING 3 marketing trends you should lock down in 2020 Inman Connect New York panelists on updated marketing strategies for a new decade Agent Brokerage Connect New York Livestream More Search Nicole 2/3/20, 11(10 AM 3 Marketing Trends You Should Lock Down In 2020 - Inman Page 2 of 6 https://www.inman.com/2020/01/28/3-marketing-trends-you-should-lock-down-in-2020/ Marketing heavy hitters from eXp, Sotheby’s and RE/MAX took the stage to kick o ff Inman Connect New York on Tuesday, in a panel called “Marketing Trends for the Roaring Twenties,” to discuss the top marketing trends, visions and tips for agents. 1 . Video It’s no surprise to anyone that video makes the list — again. But the truth remains that agents are still leery of putting their faces in front of the camera. “Bad video is better than no video is all,” Abby Lee , SVP of marketing and communications with RE/MAX. The key with video, or any marketing for that matter, is being consistent. So if you’re just trying to get into video, set ICNY 2020 ICNY2020. Rea estate's premie event. Why tech migh the only solutio the affordabilit Is seamless dat connection pos Chat-based esc coordination to poised to chan deals get done Image by: AJ Canaria of PlanOmatic / Inside Real Estate BY DANI VANDERBOEGH | Sta ! Writer January 28 , 2020 2/3/20, 11(10 AM 3 Marketing Trends You Should Lock Down In 2020 - Inman Page 3 of 6 https://www.inman.com/2020/01/28/3-marketing-trends-you-should-lock-down-in-2020/ Advertisement reasonable, attainable goals, said A. Bradley Nelson , CMO with Sotheby’s International Realty. Do what you can, get consistent with it — and then scale. Lee suggested some advice she got from someone at BombBomb at a RE/MAX event: If you’re new to video, just make a video to one person, thanking them for something, whether it be a client, a family member or a friend. Abby Lee 2 . Personalization Just like Amazon knows you might need to replenish your toilet paper and Hulu can tell you what you’re going to watch next, Nelson believes personalization will be a must. Consumers want that tailored marketing. “It’s all about the right message at the right time to the right people,” Lee agreed. That means relevant and personalized content. For example, Lee said, if you have a clients who fi nd out they might need a new roof in two years during the inspection process, keep track of that, and in two years, reach out and send them relevant information for their needs. 3 . Higher-level customer service EXp CMO Mitch Robinson posited that the “cool” kids will start to shy away from social media and lean into actually talking to people they want to speak to. They’ll fi nd another way to engage, so agents should at least be thinking about Brad Nelson Trending Pocket listing b have 'huge imp consumers' Compass likely avoid WeWork' Venture capital Compass shuff support staff, anticipates doz layoffs SPONSORED CO JP & Associate REALTORS® ar of one of Amer top 10 hottest franchises 2/3/20, 11(10 AM 3 Marketing Trends You Should Lock Down In 2020 - Inman Page 4 of 6 https://www.inman.com/2020/01/28/3-marketing-trends-you-should-lock-down-in-2020/ Advertisement strategies that allow them to engage o ffl ine. Mitch Robinson. | Photo credit: eXp World Holdings SPONSORED CONTENT Real estate networking tips to keep close in 2020 For some people, networking with other real estate agents is fun and exciting. For others, ... “The greatest value an agent has is what they o ff er as a person,” Robinson said. You want to stand out, and your di ff erentiation is you, so how do you make that personal connection earlier in the sales funnel? Think about the last time someone made you feel special, and then weave that into your business, Nelson said. He noted a friend who has a Range Rover with a cooler in it. Whenever he takes clients out for a showing, he immediately o ff ers them a cold bottle of water. It’s about anticipating the clients’ needs and questions and answering them before they ask. If they asked for the bottle of water before it was o ff ered, it wouldn’t be as special. It’s these little details that create a “perspective of delight,” Nelson said. As for parting advice, the panel suggested fi nding a way to engage with someone new on a personal level and making a video today. Email Dani Vanderboegh