Alcoholic Beverage Advertising Policy (New) v1- last edited November 26, 2019 I. General Information Concerning Advertising for Alcoholic Beverages (“Alcohol”) All ads on TripAdvisor must follow applicable federal, state and local alcohol laws, as well as all applicable industry codes, standards and guidelines. Advertisers will be required to indemnify TripAdvisor for any issues related to alcohol-related ads. Certain types of alcohol-related ads are allowed if (i) they meet these laws and industry requirements, (ii) don’t target people under the legal drinking age for the targeted country or region, (iii) target only countries or regions that are explicitly allowed to show alcohol ads, and (iv) meet all of the content restrictions provided below. By way of example, it is the advertiser’s responsibility to ensure that (i) hard liquor advertising, at a minimum, complies with the Code of Good Practices, adopted by the Distilled Spirits Council of the United States (DISCUS), (ii) beer advertising, at a minimum, complies with the Beer Institute's Advertising and Marketing Code, and (iii) wine advertising, at a minimum, complies with the Wine Institute's Code of Advertising Standards. II. Alcohol Ad Content A. Ads for the Sale of Alcohol. These ads include advertisements that feature or reference one or more alcoholic beverages in the ad, and where alcohol can be purchased on the brand’s site or app. B. Ads Providing Information About Alcohol. These ads include advertisements which focus on alcoholic beverages, or spread awareness of alcoholic beverages, but don’t actually offer them for sale online. C. Where Alcohol-Related Ads May Be Displayed. See Appendix A for countries where each type of advertising is allowed. Ads must only be shown in countries where each specific type of alcohol advertising is permitted, as determined by country-level POS for web and by user IP addresses for apps. Ads for the Sale of Alcohol can only be displayed in countries listed within the “Countries where ads for the sale of alcohol is allowed” chart in Appendix A. Ads Providing Information About Alcohol can be displayed in countries listed within either the “Countries where ads for the s ale of alcohol is allowed” chart or the “Countries where ads regarding information about alcohol is allowed” in Appendix A. Note that alcohol-related ads are prohibited in some countries, including but not limited to: Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Lithuania, Norway, Pakistan, Russia, Saudi Arabia, Turkey, United Arab Emirates and Yemen. D. Specific Creative and Copy Restrictions. Ads cannot show, portray or imply any of the following: i. Show or target individuals below the legal drinking age in a given country (see Appendix B for country-level age minimums for alcohol-related advertising); ii. Imply that drinking alcohol can provide health benefits, or improve social, sexual, professional, intellectual, or athletic standing, or otherwise misrepresent the effects of consuming alcohol; Iii. Feature, celebrate or reference excessive drinking, binge drinking, or competition drinking; or iv. Show alcohol consumption in connection with the operation of any vehicle, machinery, or any task requiring alertness or dexterity. E. Mandatory warning labels, such as “please drink responsibly” or its local variation must be prominently displayed in the ad. All landing pages for Ads for the Sale of Alcohol must contain an age-screening mechanism. III. Types of Alcohol Ads A. What Types of Ads can promote alcohol? - Display Ads - Custom Content, including contests and sweepstakes - Native Content - Video Content - Email Ads (with appropriate age checks, age gating, and within U.S.) B. What Types of Ads cannot promote alcohol? - Reservation Ads - Ads inside of the review box IV. Targeting Alcohol Advertising It shall be the responsibility of TripAdvisor’s Sales team(s) to ensure that TripAdvisor (and any related brands) has the ability to sufficiently and appropriately target Ads for the Sale of Alcohol and Ads Providing Information About Alcohol to appropriate audiences (age, geography, listing types, etc.). Appendix A Countries where ads for the sale of alcohol is allowed* Albania Germany Panama Argentina Ghana Peru Australia Greece Philippines Austria Hong Kong Portugal Belgium Hungary Puerto Rico Bosnia and Herzegovina Iceland Romania Brazil Ireland Senegal Bulgaria Israel Singapore Cambodia Italy Slovakia Canada Japan South Africa Chile Kenya Spain Colombia Latvia Sweden Costa Rica Luxembourg Switzerland Cyprus Malta Uganda Czech Republic Mexico Ukraine Denmark Montenegro United Kingdom Estonia Netherlands United States France New Zealand Uruguay Nigeria Countries where ads regarding information about alcohol is allowed* Albania Germany Paraguay Argentina Ghana Peru Australia Greece Philippines Austria Honduras Portugal Belgium Hong Kong Puerto Rico Bosnia and Herzegovina Hungary Romania Bolivia Iceland Senegal Brazil Ireland Singapore Bulgaria Israel Slovakia Cambodia Italy South Africa Canada Japan South Korea Chile Kenya Spain Colombia Latvia Sweden Costa Rica Luxembourg Switzerland Cyprus Malta Taiwan Czech Republic Mexico Uganda Denmark Montenegro Ukraine Dominican Republic Netherlands United Kingdom El Salvador New Zealand United States Estonia Nicaragua Uruguay France Nigeria Venezuela Panama *Subject to the age requirements in Appendix B **If a country is not included on above lists, TripAdvisor may not permit alcohol advertising in that country. Appendix B Age Requirements for Alcohol Advertising in Certain Countries Ads which promote, sell, or reference alcohol generally are restricted by age as follows: Ages 25 years or older in Sweden Ages 21 years or older in the United States, Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka Ages 20 years or older in Japan, Iceland, Thailand and Paraguay Ages 19 years or older in Canada, Korea and Nicaragua. Age 18 and over: All other countries as provided in Exhibit A *India: either 18, 21+, or 25 and older depending on the territories where users are located. Alcohol is prohibited in all other countries not provided in Exhibit A.