Executive Summary What is Symbri? Symbri is a platform for small service businesses and customers to interact with each other on a day to day basis. How does it work? We are building a suite of software tools the business can use to run their day to day operations with. Tools like scheduling, route management, invoicing, etc. These business tools are then automatically integrated into a consumer facing app. The consumer or customer of these small businesses can download and use the app on their phone to find, hire, pay and essentially interact with the business during the life of the relationship. This solves two major problems with home service industry 1. There is a major lack of effective small service business software. Most of the software is either too specific, poorly built or too complex for a smaller business to use effectively. 2. The customers who hire small businesses tend to have a very poor experience working with and using small businesses. The opportunity By building tools that can be used by most small businesses, our opportunity or TAM increases with each new market we become useful too. This means that if we build a software that is extremely useful to both the Lawn Care (91B) industry and the Pool service industry (6B) our TAM becomes a combined 97B. We anticipate our tools being useful to any small business that is involved in home services and most useful to businesses that need to interact with customers on an ongoing basis. Weekly Pool Care is the perfect example of this. Revenue Model Our revenue will come from selling subscriptions to small businesses interested in using our tools and providing their customers with the experience we allow them to create. There are multiple ways to monetize this idea and we are currently entertaining the other options such as transaction fees, or selling leads, but are currently most fond of the subscription model for its simplicity. Competitive Advantage Our competitive advantage is first to market and the deep understanding each founder has of what it takes to successfully build a service based business. We also have a stealth growth strategy that we are hoping keeps us off the radar of our most powerful competitors until we have already taken the market over. Team There are currently two founders. Timothy Ryan and Aaron Thompson. Both Tim and Aaron have successfully built and run home service businesses in the past. Aaron still currently owns his which generates more than 1 million per year in ARR, and Tim sold his company which was grossing over $400,000 per year in ARR to Arron at the beginning of 2019. Tim then used all of 2019 to learn to program in JavaScript, HTML, CSS, Java, Spring, Angular, Python, Flask and React with the sole goal of building this product. Funding We are currently looking for $500,000 in seed money in either the form of a convertible note or SAFE . We will use these funds to accelerate the build phase by hiring a senior programmer who can lead this project. The senior programmer will help hire a small team of two to three other programmes to quickly build a sellable product. The founders do not require a salary and we believe we can reach break even 6 months after a sellable product is available. Why are you so confident you can reach break even within 6 months? Our confidence comes from our expertise in the industry we will first be targeting. Our target market is the Pool Service sector and more specifically a section of this market called “One Polers” in industry lingo. A one poler is a single individual pool service provider, with no employees with under 100 accounts. Tim and Aaron know the market so well they are confident they can sell 100 accounts all worth $300 per month. This would generate $30,000 MRR and cover cover the cost of 3 full time programmers and any other expenses such as AWS and APIs. Why do you think you can get a 1 poler to spend $300 per month? Both Aaron and Tim are capable of looking at any 1 polers businesses model and then coaching them in how to use Symbri software to increase their profits above and beyond the monthly cost of the subscription. We understand that this is not a sustainable model for large scale growth but in the beginning this will be an extremely effective way to build a user base and perpetually extend the runway of the company.
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