1. COLORS Primary Color: Dark Greys to Black Secondary Colors: Purple & Mint Green (It is possible to have gradients.) 2. TYPOGRAPHY Modern, clean san serif in different font thicknesses and styles with in a family of font. Swiss design. Using all caps when appropriate. Vertical and horizontal writings when possible. 3. IMAGERY Photography Using images with a dimming overlay on top of them. The dimming over lay can be transparent grey or black but it can also be colorful. The overlay can be a blur filter as well. Content-wise when possible it is cool to have more mysterious image choices. Photo collages is also a possibility. Illustration Abstract and smooth illustrations, which represent emotion, different sounds, waves and fluidity. 4. TEXTURES Noises, colorful abstract color textures, textures representing waves and sound. 5. QUOTES & WORDING
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