DIGITAL MARKETING SERVICES DIGITAL MARKETING Services Digital Marketing Services refers to the use of various online channels, platforms, and technologies to promote and advertise products, services, brands, or messages to a target audience. It encompasses a wide range of strategies and tactics designed to reach potential customers in the digital space. TYPES OF DIGITAL MARKETING SEO CONTENT SOCIAL MEDIA PAY PER CLICK EMAIL MARKETING MARKETING (PPC) MARKETING AFFLIALIATE MARKETING TYPES OF DIGITAL MARKETING • SEO ❑SEO involves optimizing your website and content to rank higher in search engine results pages (SERPs). ❑The goal is to increase organic (unpaid) traffic by improving the visibility of your website for relevant search queries. TYPES OF DIGITAL MARKETING ❑Content marketing ✓ Content marketing is a strategic approach to digital marketing that involves creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. It offers value for free in the form of written material, such as: • Blog posts • E-books • Newsletters • Video or audio transcripts • Whitepapers • Infographics TYPES OF DIGITAL MARKETING ❑Social Media Marketing o Social media marketing is a digital marketing strategy that involves using social media platforms to promote products, services, or brands. o With such widespread usage and versatility, Social media is one of the most effective free channels for marketing your business today. Some benefits of Social Media marketing are given below: o Drive Traffic o Increase Brand awareness o Build relationships ❑PAY PER CLICK o Pay-Per-Click marketing (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked. It's a way to buy visits to your website rather than attempting to "earn" those visits organically. TYPES OF DIGITAL o It requires careful planning, constant monitoring, and optimization to ensure a positive return on investment. MARKETING o PPC marketing can be highly effective in driving targeted traffic to your website and achieving specific business goals ❑EMAIL MARKETING oEmail marketing is a digital marketing TYPES OF strategy that involves sending targeted emails DIGITAL to a group of recipients with the goal of promoting products, services, building MARKETING relationships, or delivering valuable content. oIt can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. ❑AFFLIATE MARKETING o Affiliate marketing is a performance-based TYPES OF marketing strategy in which businesses or brands reward individuals or entities for driving traffic or sales to their website. DIGITAL MARKETING o Affiliate marketing can be a mutually beneficial arrangement for merchants and affiliates when executed effectively. o It's essential for both parties to establish clear terms, communicate effectively, and monitor performance to ensure a successful partnership. BENEFITS OF DIGITAL MARKETING • Digital marketing offers numerous benefits to businesses and organizations, making it a popular and essential component of modern marketing strategies. ✓ Global Reach ✓ Sustainability ✓ Competitive Edge ✓ Cost efficiency. ✓ Flexibility.