What do the metrics say? Earned secret Attractive, underserved market Visualizes AI impact $0 - $500K in revenue Users and Usage > Revenue Referenceable paying customers Multi product execution Line of sight to more TAM Revenue predictability +$50M in revenue +75% y/y growth Compare to public benchmarks Early customers LOVE product Ability to iterate and ship fast Early signs of PMF $500K to $2M in revenue +200% - 300% y/y growth +5 to 30 customers Ability to recruit "A" players Increasing usage / expansion Early evidence of repeat GTM $2M to $15M in revenue +125% y/y growth Burn multiple trending < 1 Efficient unit econ on each sale Improving Revenue per Head Multi product potential +$15M to $50M in revenue +100% y/y growth +120% Net Dollar Retention $500M - +$1B valuation Median $300M $50M to $200M raised $50M- $200M valuation Median $80M $10M to $30M raised $100M - $1B valuation Median $150M $15M to $50M raised For more free startup resources go to mostlymetrics.com 2023 SaaS Fundraising Napkin Primary Theme Requirement for investment Secondary Themes Desirable characteristics Seed Founder - Market Fit Series D+ Strong financial profile Series A Early traction Series B Clear Product Market Fit Series C Repeatable sales motion Traction Valuation and amount raised $5M - $20M valuation Up to $40M for 2x founder w/AI $1M to $5M raised Up to $10M for 2x founder w/AI $25M - $75M valuation Median $40M $5M to $20M raised Funding What do you do with the cash? Iterate with users Hire a few people Initial product development Be at, or close to, profitability Fill any senior talent gaps Time to clean up before IPO Hammer initial Sales channel Hire initial Sales reps Hire more R&D Scale GTM Hire VP level leaders Chart a path to profitability Establish multiple GTM channels Scale org, G&A, systems Uses