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PROSPECTUS August 2020 CONTENTS Overview Package 2 Sale Overview 2 Performance Overview 2 Website Features 3 V2 Features 4 Assets 5 Business Specifics 5 Reasons for Sale 5 Opportunities for Growth 6 Market Trends 7 Websit e Dynamics Traffic Overview (LTM) 9 Traffic Sources (LTM) 9 Financials Financial Analysis 11 Income Statement (2019 and 2020) 12 Cont inuing Obligat ions Website Maintenance 14 Summary Closing Summary 15 Quest ionnaire General Queries 17 Growth Opportunities 19 Owner/Staff Responsibilities 20 Product Information 22 Internal Security Questions 24 Marketing 24 Income Statement 26 Subscription Metrics 27 Traffic and Site Performance 28 SALE OVERVIEW PACKAGE Price: $4M Business Age: 5 years Domains: Sect or: Influencer Marketing, Social Media Data Search Engine, - ninjaoutreach.com, which Email Marketing includes: Revenue Source: SaaS/Recurring Subscriptions - api.ninjaoutreach.com - app.ninjaoutreach.com - 2.ninjaoutreach.com PERFORM ANCE OVERVIEW - ninjaoutreach.co - ninjaoutreach.net Websit e URL: Social Account s: NinjaOutreach.com - Youtube - Instagram - Twitter Dat abases: Revenue Overview: Social dat abase containing data and metrics of - Instagram profiles (73M); - YouTube channels (7.2M); - TikTok profiles (9.2M); - Hashtags (11.9M) ? with a total of - 15M emails and - 9.6 Billion data points. Websit es & Blogs dat abase with SaaS Met rics (as of Aug 2020): - 7.3M records and LTV: $308.26 - 362M data points in total ? MRR: $87,034.07 with a total of Customers: 1,300+ - 7.3M emails and CAC: $0 - 2.2M phone numbers. Traffic St at ist ics (LTM): Visitors: 3,675,034 Page views: 8,124,961 NINJA OUTREACH | 2 NINJA OUTREACH | 3 W EBSITE FEATURES For sale is a SaaS business in the influencer marketing niche. - Low expenses. - Light admin load. - No coding skills needed. NinjaOut reach is a profitable 5-year-old SaaS that over 1,300 brands use to streamline their marketing efforts by filtering through 100 million influencer profiles (by far the largest social media database amongst our competitors that we know of) across Instagram, Youtube & TikTok to find the ones that capture their target audience?s attention. Combined with our email outreach marketing tool it lets you do a number of important business tasks efficiently. The search engine lets you search the top social media networks in one place to find business profiles and social media influencers in any niche & location. Just type your keywords to access millions of profiles and their email addresses in our massive influencer database. Moreover, your database of leads will be enhanced with smart filt ers for different met rics, such as: - Bio description; - Profile type; - Number of followers; - Engagement rate; - Geographic location. In addition, you can get an instant view on which influencers are more effective based on their social met rics and audience dat a by seeing their: - Engagement rate; - Likes per post; - Replies per post; - Cost per promotional post. Our websit e search t ool helps you find the right contacts & leads by applying search filters based on - Websit e dat a (bio description, contact information availability, domain type, and page type); - SEO dat a (Domain Authority, traffic, total backlinks, Alexa Rank, Moz Rank, Page Authority); - Social dat a (total followers by social networks, shares, and comments per post). With this, you can also get high-qualit y backlinks in a few clicks and never run out of qualified link building leads. That way you can accomplish your link building campaigns faster. With our Google Chrome ext ension, you can easily find and add the websites & blogs you?ve found on a Google search result to your lists in NinjaOutreach with one click ? either one-by-one and/or in bulk. Moreover, the Chrome extension helps you review blogger information more efficiently and automatically fill contact forms for your automated mass custom outreach. Additionally, you have the capacity to search for a specific domain and/or person through t he Email Finder feat ure on Search. It helps you extract only email addresses so you can quickly find what you're looking for. NinjaOutreach also provides enhanced emailing wit h dynamic messages that automatically populate the personalized data of all your target leads. It includes smart scheduling with automatic follow-ups and the option to track campaign results. - Tracking; - Email Opens; - Click rate; - Replies; - Conversation History; - Notes. You can easily manage all your influencer marketing & outreach campaigns with a built -in light CRM or export the data to manage in your own CRM of choice. It allows you to organize your leads with filters and notes just as track conversation histories, email opens, clicks, and replies. Also, t eam collaborat ion is a breeze! You can add team members to work on the projects together and set their individual access rights. V2 FEATURES The sale also includes Ninja Influence, the newest version of our platform or v2 as we call it. It helps you manage your influencer market ing campaigns and track their results in one place. There are t wo main component s: - A powerful search that lets you access over 100 million influencer accounts from Inst agram, Yout ube, and TikTok. This is the most comprehensive influencer database on the web. - e-Commerce int egrat ion & campaign management with automated tracking capabilities for your influencer-driven sales. It calculates ROI and other KPIs based on influencer spend and sales made. With the campaign tracking view, you can track result s by influencer and post and see what?s working and what?s not. Additionally, the drag-and-drop pipeline provides you with the ability to t rack where in the conversat ion process you are with a specific influencer for any campaign. With pipeline view you can: - Easily move leads from one stage to another; - Add coupons, tracking links and notes for each influencer individually; - Quickly see what you need to do next. It takes just a few clicks to connect your e-commerce store and then you are ready to start tracking the results of all your influencer marketing campaigns. Currently, we have integrations with Shopify, Woocommerce, Ecwid, 3dcart and BigCommerce. NINJA OUTREACH | 4 BUSINESS SPECIFICS Boasting over five years of operating history in the influencer ASSETS marketing niche, NinjaOutreach has built up a unique brand that combines cutting edge technology with deep influencer - Brand assets marketing insights to deliver a seamless experience that drives business value. - Custom technology NinjaOutreach has grown over 3X in 4 years from $0 ? - Social Media Databases $818k annual recurring revenue (ARR) with a 55% monthly - Customer databases recurring revenue (MRR) growth in 2019. - Domains This is a great acquisition opportunity for anyone looking for - Marketing materials and above-average returns on their capital with a simple and straightforward proven business that nearly runs itself. If you collateral have internet marketing skills that?s great, but the site - Policy and process already gets so much organic search traffic that you don't documents need to do much to continue to enjoy upward trending - Relevant email accounts growth in a sector that is sure to grow. You do not need to buy advertising for this business to continue as is. - Social media accounts NinjaOutreach is an established business with 5 years of - Website files operations and a wide client base so little customer - Source Code concentration risk. If 10 or even 50 customers cancel in a day, - All website and blog the new owner won't feel the difference because over 20 new trials sign up each day without having to spend a penny. content - API Integration system to sell data pipe. REASONS FOR SALE I wish to focus on other ventures in the software and Notes: Go to the Questionnaire to consumer products space and good deeds. see more details. NINJA OUTREACH | 5 NINJA OUTREACH | 6 OPPORTUNITIES FOR GROW TH 1. The single largest opport unit y for growt h is doing demos and sales over t he phone inst ead of st rict ly t hrough free t rials and self service upgrades. Our competitors that do 5x more revenue only sell over the phone from book demo requests and close deals starting at $25K/year. So even if you charged $5K/year you?d double your revenue at NinjaOut reach and still be more attractive to buyers who might be increasingly price conscious. If I don?t sell the business for a price I want, this is going to be my first order of business. 2. Selling influencer market ing and/or SEO services. This is a great opportunity to scale as many companies find the influencer outreach management process quite challenging. We consistently receive requests from clients to manage their influencer marketing. Many of these clients have budgets starting at $10,000/month just for the services aspect, on top of what they would pay the influencers. We?ve chosen not to focus on services and stick to software. This is the 2nd biggest growth opportunity. 3. Accept ing PayPal again. I stopped accepting PayPal because it was a hassle to track users from both credit cards and PayPal and required a developer to manage PayPal integration with the application (we can introduce the new owner to the developer who did all the PayPal work previously). We decided to reduce overhead and complications, and decided to focus on stripe alone. We still receive a small amount of revenue from old PayPal customers. 4. Adwords campaigns. This strategy is widely used among the competitors and it?s perfectly suited to the business. 5. Accept ing paid guest blog post s. There are lots of requests for this since the site has a lot of inbound links and traffic and the new owner could take advantage of these requests. 6. Expanding int o ot her relevant fields for t he keywords t he sit es rank for. 7. Working on growing an affiliat e net work. I don't know much about affiliate networks and decided to shut down the affiliate network and not focus on it so it was never really promoted. M ARKET TRENDS The influencer marketing industry is on track to On average, businesses generate $6.50 for be worth up to $15 billion by 2022, up from as every dollar invested in influencer marketing. much as $8 billion in 2019, according to The challenge for these companies is that this Business Insider Intelligence estimates based on process is complex & tedious to manage; Mediakix data. marketers waste time manually researching This is an opportunity for you to take part in a leads and not all leads end up as compatible, rapidly growing and dynamic industry. interested, or effective ambassadors. Consumers are 71% more likely to make a NinjaOutreach is an all-in-one solution that purchase based on social media referrals. It small to large brands use to scale their resonates more than traditional advertising. marketing efforts by filtering through hundreds With that said, direct to consumer (D2C) brands of influencer profiles to find the ones that put their money into strategies that create capture their target audience?s attention and affinity with the end consumer today. contact them using the built-in mass emailing tool. NINJA OUTREACH | 7 W EBSITE DYNAM ICS NINJA OUTREACH | 9 TRAFFIC OVERVIEW (LTM ) Steady traffic growth leads to steady revenue which can improve organic search presence growth. The site gets over 306,000 monthly and drive site visitors. visitors (avg), and over 88% of our users find The email list which contains 45,000+ us through organic search. With over 8 million subscribers would allow a new owner to work page views, we have created a popular on their email marketing strategy and use resource reaching hundreds of thousands of email sequences to boost client engagement visitors. and improve conversion rates. It would help A new owner can look to expand the blog convert free trials to paying users and also section by accepting guest posts, re-engage the inactive customers. We do little to no email marketing to the in-house list of users and past trial users. TRAFFIC SOURCES (LTM ) FINANCIALS NINJA OUTREACH | 11 FINANCIAL ANALYSIS Revenue St reams: SaaS/Recurring Subscription SaaS or Software As A Service is a method of software delivery and licensing in which software is accessed online via a subscription, rather than bought and installed on individual computers. Most large (and small) software companies have switched or are switching to this business model. It's beautiful in its simplicity. You build something one time and sell it over and over again creating something called Zero Marginal Cost. Observat ions: Since inception in 2015, NinjaOutreach has grown at a fairly rapid pace. Currently, we are at a momentous turning point at NinjaOutreach and are forecasting 2.5X growth in 2020 if we implement a sales team and paid ads. We have grown over 3X in 4 years from $0 ? $818k annual recurring revenue (ARR) with a 55% monthly recurring revenue (MRR) growth in 2019. Up until recently our main marketing initiatives have been just content marketing, word of mouth and SEO with zero paid traffic. This presents a great opportunity to increase the growth using also paid advertising channels. 2019: - Annual Revenue: $1,163,849 - Annual Net Profit : $550,004 STABLE YOY GROW TH NINJA OUTREACH | 12 INCOM E STATEM ENT (2019 & 2020) CONTINUING OBLIGATIONS W EBSITE M AINTENANCE Owner responsibilit ies: - High-level business maintenance - Employee oversight - Strategic growth opportunities and implementation Notes: Go to the Questionnaire to see more details. Owner t ime required: Less than 2 hours per week to keep the business running. The business is almost on auto-pilot, and a time investment is only required if one wants to grow the business to higher orders of magnitude. Requirement s t o keep t he business operat ional: - Routine maintenance procedures done by the developer, refunds and dispute resolution done by the support agent. - At least one developer. Tasks: Technical product maintenance, bug fixes. Rat e: $3,000/month - At least one person on support. Tasks: Customer support queries, email ticket responses. Rat e: $400/month Notes: In the sale is included the current developer and support agent, outsourced outside of the US in efficient hiring markets. NINJA OUTREACH | 14 SUM M ARY CLOSING SUM M ARY For sale is a SaaS business in the influencer marketing niche. Boasting over five years of operating history in the influencer marketing niche, NinjaOutreach has built up a unique brand that combines cutting edge technology with deep influencer marketing insights to deliver a seamless experience that drives business value. With the right data, our influencer marketing SaaS helps e-commerce companies reach consumers and attribute sales to their ambassadors?efforts. This is a great acquisition opportunity for anyone looking for above-average returns on their capital with a wide customer base and a simple, straightforward proven business that nearly runs itself. If you have internet marketing skills that?s great, but the site already gets so much organic search traffic that you don't need to do much to continue to enjoy upward trending growth in a sector that is sure to grow. Some of these growth opportunities include: - Invest in paid advert ising; - Book demos and sell over t he phone at a higher price; - Sell social media market ing and/or SEO services; - Accept PayPal; - Work on growing an affiliat e net work. NinjaOutreach is an established business with 5 years of operations and a wide client base so little customer concentration risk. The new owner could take over a proven and established SaaS business that is primed for additional scale. Please, cont inue t o t he Quest ionnaire for a det ailed int erview wit h t he seller on t he business and areas for growt h. QUESTIONNAIRE NINJA OUTREACH | 18 GENERAL QUERIES 1. W hat is your full name and locat ion? Jean-Pierre Khoueiri. USA. 2. W hat is t he name, address, and ent it y t ype (i.e. LLP, Lt d., sole propriet orship) of t he business? Constant Click LLC 1211 Hardee Rd. Miami, FL 33146 3. Please, confirm t hat t his is an asset sale. Yes. 4. Can you please provide your background? Prior to NinjaOutreach, I ran a top 50 digital agency helping large brands grow online. Later I went on to begin acquiring established web companies and using each of my past experiences to grow them. 5. Are you t he original founder? No. 6. W hen was t he business launched? It was launched in 2015. 7. W ho are t he owners and what percent does each own? Jean-Pierre Khoueiri, 100%. 8. Do you have t he full aut horit y t o conduct a sale of t hese asset s? Yes. Jean-Pierre Khoueiri is the sole decision maker. 9. How much did you invest in st art -up cost s? I acquired this business after it had already been launched. 10. How much do you invest annually on new product (s)/updat es? The current developer only does bug fixes when needed, and does routine maintenance to ensure the infrastructure is working properly. I recently invested a small amount to develop v2. 11. W hat is included in t he sale? - All customers and revenue. There are over 1,300 active customers at the moment; - All proprietary code and intellectual property; - All social media accounts; - Server accounts; - Domain: NinjaOutreach.com (and others listed above); - Emails: 45,000+ in our Sendgrid account; - Databases: all the databases listed above, with 15M+ emails and 9.6B+ data points; - Existing team members (developer and support agent). 12. W hat does t he business do? NinjaOutreach is a profitable 5-year-old SaaS that over 1,300 brands use to streamline their marketing efforts by filtering through 100 million influencer profiles across Instagram, Youtube & TikTok to find the ones that capture their target audience?s attention. Combined with our email outreach marketing tool it lets you do a number of important business tasks efficiently. NINJA OUTREACH | 19 13. W hat is unique about your business? NinjaOutreach is an all-in-one solution that eliminates the need to use various specialized tools to: - Find the right influencer leads; - Identify and save emails and other data; - Schedule email outreach campaigns; - Review campaign and lead analytics; - Manage influencer relationships. NinjaOutreach allows you do everything in one place. Additionally, it has by far the largest social media database amongst our competitors that we know of (about 100 million profiles and billions of data points). 14. W ho are your t op 3 compet it ors? Dash Hudson - Expensive. Grin - Where Grin falls short, Ninja Influence delivers a rich data engine with over 100,000,000 influencers. Grin's price point may also not be ideal for everyone. In fact, Grin's at least 4 times more expensive than Ninja Influence. NeoReach - Over priced at $30K/year minimum 15. W hy are you selling t he business? To focus on other ventures. I?ve taken this business as far as I want to. 16. Is t he business illegal, banned, or rest rict ed in t he Unit ed St at es, Unit ed Kingdom, Canada, or Aust ralia? No. 17. Have you ever had any legal issues wit h t he business? No. 18. W hat are t he major risks you see wit h t he soft ware? Any chance of Inst agram cut t ing off access? We do not use Twitter or Instagram APIs. We have collected the data ourselves via our crawler, so no. It is completely legal according to a recent court ruling. We are not aware of any major risks outside of the general risks that come with running a marketing software. It is an outreach tool and an email finder. 19. Is post -sale support included? Yes. 20. Please, confirm you are willing t o sign a non-compet e for a minimum of 2 years. Yes. NINJA OUTREACH | 20 GROW TH OPPORTUNITIES 1. W hat st rat egies have proven most successful in growing t he business t o t his point ? - Focusing on growing the organic traffic, which allowed us to get a lot of signups at $0 CAC; - Promoting yearly plans. 2. W hat st rat egies have you t ried t hat did not prove successful? - Removing the credit card form from the registration page in order to have more signups; - Allowing site visitors to download social data for a fee without having to register. 3. How can t he fut ure owner grow t he revenue and improve t he business? - Improving the UI/UX. - Working on mobile conversions and making a mobile-friendly version of the backend. Our application is not optimized for mobile once a user logs in. - Creating a platform where advertisers and influencers can transact and take a cut of each transaction. Basically, an affiliate marketing network. - Putting together a sales team for Ninja Influence and selling yearly contracts. We ran an experiment with one sales agent that had no prior experience and she closed $25,000 worth of yearly contracts in one month. This can be a significant new source of revenue. - Focusing a sales team on selling data per request or in bulk (API access). One of our competitors does this and earns over $14M/year. - Adding SalesForce, SAP and other e-commerce integrations. - Selling as a customized engine (API), which is already built, while offering premium services and premium customization fees. - Creating landing pages for different usage (real-estate, cars, articles? ). - Building a visual crawl algorithm, allowing users to set various rules to collect data, define a flow, etc. - Buying Google Ads which could add several thousand per month in revenue. - Extended version only for premium plans. - Premium self-monitoring service for websites. - Including daily updated SEO metrics. NINJA OUTREACH | 21 OW NER/ STAFF RESPONSIBILITIES 1. W hich t asks do you and your t eam perform and how long does each t ake? Technical tasks: review expenses, read through customer tickets 2-3 hours per month. Sales& customer service tasks: support agent spends 3/hrs day answering tickets. Administrative tasks: payroll, not more than 1 hour per month. I don?t talk to the dev/support agent more than 1-2 times per month and it?s usually less than 5 minutes. Actually, their most common request is to have more meetings with me as we rarely if ever have meetings. 2. W hat skills will t he new owner need in order t o be successful? None, as the business virtually runs itself. However, to grow the business, you should be able to grow a sales team in my opinion. 3. Did/do you out source t asks t o cont ract ors or freelancers? Yes, the developer and support agent are contractors that work full-time for NinjaOutreach. 4. Do you have any part -t ime or full-t ime employees? Yes. 5. Please, list and describe t he st aff. Please, indicat e t he hours worked and associat ed cost s. Sergey, developer: full-time (40+ hours per week) at $3,000/month Harold, support agent: full-time (40+ hours per week) at $400/month. Although he does not use all 40 hours he is paid full time in order to make sure he does not need to take a second job elsewhere. 6. How long has each st aff member been wit h t he company and are t hey st ill present ? The developer has been with NinjaOutreach for more than 4 years, while the support agent was hired in 2019. 7. Are t hey remot e? Yes. 8. Are you willing t o share t heir informat ion wit h a buyer? Yes. The developer and the support agent will remain with the company after the sale. 9. W hat agreement s/cont ract s do you have in place? Fixed salary that is paid out twice a month on the 1st and 15th. No contracts, but they would be happy to have contracts. NINJA OUTREACH | 22 PRODUCT INFORM ATION 1. Please, list all product s and/or services (including different plans) and t heir associat ed price(s). NinjaOut reach: - FLEX Annual Plan: $119/month - PRO Annual Plan: $199/month - FLEX Monthly Plan: $299/month - PRO Monthly Plan: $499/month Ninja Influence: - Starts at $5K/year There are some older plans that still have users, but there are too many different plans to make sense listing here. 2. W hat discount s do you current ly offer? The yearly plans are discounted with respect to their monthly equivalent. 3. Did/do you run any promot ion? Yes, we?ve run several promotions for Black Friday offering different lifetime deals. This usually results in a six figure month each November. 4. W ho is t he product geared t owards? - Individuals within companies/small teams (B2SMB). - Medium/large enterprise clients (B2B). 5. Please, describe your t arget cust omer. Businesses, digital agencies and professionals looking to streamline their influencer marketing efforts. 6. W ho init ially developed t he core product ? The previous owner of NinjaOutreach. 7. W hat t echnology st ack is t his product built on? Bootstrap + CSS + HTML 5 C# (ASP.NET MVC 5) Node.js Python 8. Is t here an associat ed iOS or Android App? No. NINJA OUTREACH | 23 9. Is t he codebase document ed and comment ed? Yes, we have full documentation on the codebase and the software architecture. The code is also commented. 10. How aut omat ed is t he sales and onboarding process? 100% automated. We did a 30 day trial last month to partly shift our sales model to demo and sales over the phone closing of yearly contracts. We hired a friend to try their hand at sales and she closed over $25,000 in yearly contract sales in her first full month selling (July, 2020). Our users from organic search. Users sign up for our service and then we have an automated step-by-step onboarding process that guides them. 11. W hen was t he last it erat ion of t he product and what did t he it erat ion involve? The latest iteration was the release of Ninja Influence, which is the next version of our classic application. It includes a CRM, automated tracking for social metrics and revenue, e-commerce integrations and email integration. It also provides access to our Instagram, YouTube and TikTok databases. 12. How oft en does t he product need updat ing? Product rarely needs updates. 13. How oft en do you release new feat ures? We release them every month based on customer feedback. 14. W hen was t he last t ime you released a new feat ure? W hat feat ure did you release? In August 2020 we allowed users to search by hashtags. 15. Would t he developer be willing t o st ay on for a st andardized hourly rat e aft er a sale of t he business? Yes, Sergey will stay on. 16. Do you sell globally? Yes. 17. Are t here any differences in t he product bet ween different regions? The product is the same. 18. Is t here an API? Yes. 19. Does t he product int egrat e wit h any 3rd part y t ools/services? Yes, you can import data from other tools using CSV format and vice versa. V2 also integrates with several shopping carts, Shopify included. NINJA OUTREACH | 24 INTERNAL SECURITY QUESTIONS 1. W hat securit y feat ures do you have in place? - SSL encryption; - Hashed and salted app account passwords (we do not store them in plain text); - Database encryption for some sensitive information. 2. Has t he business ever been breached or hacked? No. 3. How oft en do you have t echnical issues/ bug fixes? About once or twice per month. 4. W hat was t he most recent t echnical issue/ bug fix and when did it occur? The most recent technical issue was caused by Cloudflare having a global outage and bringing our site down for a few minutes. M ARKETING 1. W hat are t he most import ant market ing st rat egies for your business? Organic traffic is really our only source of customers. We send a rare periodic newsletter with product updates. 2. How much do you spend on market ing per mont h? We only spend about $200/month for the Sendgrid subscription. We do not have other marketing activities. 3. Do you (or have you ever) run, pay-per-click (PPC)? We ran a small-scale PPC experiment briefly in 2019 and 2020, but we did not continue with it. Our competitors are very active in PPC. 4. Do you have any social media account s associat ed wit h t he business? YouTube, Twitter, Instagram. 5. Do you keep cust omer records? Yes, we have over 1,300 active customers and over 30,000 customers in total, including inactive and canceled ones, and we keep their records. We keep their name, email address and records of their activities. NINJA OUTREACH | 25 6. W ill all cust omer records be included in t he sale? Yes. 7. Do you have a mailing list ? Yes. 8. How big is your mailing list ? Our mailing list on Sendgrid contains 45,000 contacts. 9. W hat is your email open rat e? It varies. For example, product update emails for our existing customers are being opened by 30-50% of the recipients. 10. Is t he list single-opt in or double-opt in? Single-opt in. 11. W hat mailing list provider do you use? User.com/Sendgrid 12. W ho writ es t he cont ent and how much does it cost ? We get a lot of guest post submissions so the content does not cost anything to write. We had one content manager long ago and sometimes she writes an article and other times she edits the submissions. We can get you in touch with her. 13. Do you have any email sequences in place? Yes, we send our non-app subscribers emails containing case studies and information about the best practices for influencer outreach. The sequence consists of 10 email series with 1 welcome email, 8 lead nurturing emails and 1 exit email. 14. Do you use an aut oresponder? No. 15. Do you offer an affiliat e program? No, currently our affiliate program has been stopped. 16. Do you offer a free t rial? Yes. 17. How many t rial signups do you get per mont h? 584/month on average for the last 12 months. 18. How many paying cust omer cancellat ions do you get per mont h? Our first-month cancellation rate is about 33%. 19. W hat are t he most common reasons for cust omers cancelling? Pricing or trial limits too low. 20. Do you act ively t rack conversions? Yes. NINJA OUTREACH | 26 INCOM E STATEM ENT 1. Do you do account ing on a cash flow or accrual basis? Cash flow. 2. Does t he business operat e 100% in USD? Yes. 3. W hat payment processor(s) does t he business use? Stripe. We sometimes send a PayPal invoice if the customer prefers this option, though. 4. Are all payment processor account s fully t ransferable t o a new owner locat ed in t he Unit ed St at es? Yes. 5. W hat are t he most common reasons for refunds? Users ask for refunds if they have forgotten to cancel their trial. 6. How st able are earnings? Quite stable. Revenue is monthly recurring, and we get many new registrations every month. 7. Can all exist ing subscript ions be t ransferred t o a new owner? Yes. 8. How do your client s pay? Either monthly or yearly. 9. Do you offer an ent erprise package? No, but we can arrange an individual plan if someone has more specific needs. 10. W here is t he sit e and/or service host ed? Hostwinds and Google Cloud. 11. How much do you pay for host ing per mont h on average? About $900/month for Hostwinds and $2,300/month for Google Cloud. 12. W hat soft ware subscript ions do you have? Airbrake, Azure, Basecamp, Bitbucket, BlazingSEO, Calendly, Cloudflare, GSuite, Github, Hubstaff, ProfitWell, Proxy-spider, Scraperapi.com, Segment, Sendgrid, Slack, Smartlook, Stormproxies, Typeform, User.com, Userpilot, Whereby, Zapier. SUBSCRIPTION M ETRICS 1. Do you use a SaaS analyt ics t ool? Stripe offers analytics. 2. How many cust omers do you have? NinjaOutreach: 1,300+ active customers as of August 2020. 3. W hat is your most recent mont hly recurring revenue (MRR) in USD? $87,034.07 as of August 2020. 4. How did you calculat e t his? Our payment processor (Stripe) has a dashboard that provides this value. 5. W hat is your mont hly cust omer churn rat e? 24.43% for the period August 2019 to August 2020. The number can appear quite high, and we can name a number of reasons for this. A common reason for churn is that customers are not using our product correctly and they are not aware of the best practices for finding the right influencers, for example. When customers use our search tool with the wrong approach, they do not see the results they were hoping for. We have tried to address this by including the tips on how to find the right people in the welcome email. What we should be doing is booking calls and demo training. Also, sometimes people have difficulties with connecting their email address. Our support team is helping as much as possible by walking the customers through the whole process and that seems to help. However, our MRR continues to grow. The new owner definitely would see very positive results in terms of MRR growth if they were to focus on reducing churn. 6. How did you calculat e t his? Our payment processor (Stripe) has a dashboard that provides this value. 7. W hat is your Cust omer Lifet ime Value (CLV)? An average of $308.26 for the period August 2019 to August 2020. 8. How did you calculat e t his? Our payment processor (Stripe) has a dashboard that provides this value. 9. W hat is your cust omer acquisit ion cost ? $0, as all of our signups come from organic traffic. NINJA OUTREACH | 27 NINJA OUTREACH | 28 TRAFFIC AND SITE PERFORM ANCE 1. Do you have Google Analyt ics inst alled? Yes. 2. How has your t raffic evolved since t he st art and what is t he main source? The traffic has grown massively once we started releasing a lot of pages about single influencers. These pages target long-tail keywords that still generate a significant amount of traffic to our website. Our second source of traffic is blog content. We have prepared over 60 million static pages that can be released that have not been and haven?t been submitted to site maps. 3. Do you have any backlinks from aut horit at ive websit es? Yes, including linkedin.com, ahrefs.com, medium.com, godaddy.com and many others. 4. Do you have Google Search Console inst alled? Yes. 5. Have you ever received a manual warning from Google? No. 6. Have you ever received a manual penalt y from Google? No. 7. Does t raffic follow any seasonal pat t erns? No. We hope this answers most of your questions. If you have any others, please contact jp@ninjaout reach.com NINJAOUTREACH.COM JP@NINJAOUTREACH.COM