PROSPECTUS August 2020 CONTENTS Overview Package Sale Overview Performance Overview Website Features V2 Features Assets Business Specifics Reasons for Sale Opportunities for Growth Market Trends Websit e Dynamics Traffic Overview (LTM) Traffic Sources (LTM) Financials Financial Analysis Income Statement (2019 and 2020) Cont inuing Obligat ions Website Maintenance Summary Closing Summary Quest ionnaire General Queries Growth Opportunities Owner/Staff Responsibilities Product Information Internal Security Questions Marketing Income Statement Subscription Metrics Traffic and Site Performance 2 2 2 3 4 5 5 5 6 7 9 9 11 12 14 15 17 19 20 22 24 24 26 27 28 PACKAGE Price: $4M Business Age: 5 years Sect or: Influencer Marketing, Social Media Data Search Engine, Email Marketing Revenue Source: SaaS/Recurring Subscriptions SALE OVERVIEW NINJA OUTREACH | 2 Domains: - ninjaoutreach.com, which includes: - api.ninjaoutreach.com - app.ninjaoutreach.com - 2.ninjaoutreach.com - ninjaoutreach.co - ninjaoutreach.net Social Account s: - Youtube - Instagram - Twitter Dat abases: Social dat abase containing data and metrics of - Instagram profiles (73M); - YouTube channels (7.2M); - TikTok profiles (9.2M); - Hashtags (11.9M) ? with a total of - 15M emails and - 9.6 Billion data points. Websit es & Blogs dat abase with - 7.3M records and - 362M data points in total ? with a total of - 7.3M emails and - 2.2M phone numbers. PERFORM ANCE OVERVIEW Websit e URL: NinjaOutreach.com Revenue Overview: SaaS Met rics (as of Aug 2020): L TV : $308.26 MRR: $87,034.07 Customers: 1,300+ CAC : $0 Traffic St at ist ics (LTM): Visitors: 3,675,034 Page views: 8,124,961 For sale is a SaaS business in the influencer marketing niche. - Low expenses. - Light admin load. - No coding skills needed. NinjaOut reach is a profitable 5-year-old SaaS that over 1,300 brands use to streamline their marketing efforts by filtering through 100 million influencer profiles (by far the largest social media database amongst our competitors that we know of) across Instagram, Youtube & TikTok to find the ones that capture their target audience? s attention. Combined with our email outreach marketing tool it lets you do a number of important business tasks efficiently. The search engine lets you search the top social media networks in one place to find business profiles and social media influencers in any niche & location. Just type your keywords to access millions of profiles and their email addresses in our massive influencer database. Moreover, your database of leads will be enhanced with smart filt ers for different met rics , such as: - Bio description; - Profile type; - Number of followers; - Engagement rate; - Geographic location. In addition, you can get an instant view on which influencers are more effective based on their social met rics and audience dat a by seeing their: - Engagement rate; - Likes per post; - Replies per post; - Cost per promotional post. Our websit e search t ool helps you find the right contacts & leads by applying search filters based on - Websit e dat a (bio description, contact information availability, domain type, and page type); - SEO dat a (Domain Authority, traffic, total backlinks, Alexa Rank, Moz Rank, Page Authority); - Social dat a (total followers by social networks, shares, and comments per post). With this, you can also get high-qualit y backlinks in a few clicks and never run out of qualified link building leads . That way you can accomplish your link building campaigns faster. With our Google Chrome ext ension , you can easily find and add the websites & blogs you? ve found on a Google search result to your lists in NinjaOutreach with one click ? either one-by-one and/or in bulk. Moreover, the Chrome extension helps you review blogger information more efficiently and automatically fill contact forms for your automated mass custom outreach. Additionally, you have the capacity to search for a specific domain and/or person through t he Email Finder feat ure on Search. It helps you extract only email addresses so you can quickly find what you're looking for. NINJA OUTREACH | 3 W EBSITE FEATURES NinjaOutreach also provides enhanced emailing wit h dynamic messages that automatically populate the personalized data of all your target leads. It includes smart scheduling with automatic follow-ups and the option to track campaign results. - Tracking; - Email Opens; - Click rate; - Replies; - Conversation History; - Notes. You can easily manage all your influencer marketing & outreach campaigns with a built -in light CRM or export the data to manage in your own CRM of choice. It allows you to organize your leads with filters and notes just as track conversation histories, email opens, clicks, and replies. Also, t eam collaborat ion is a breeze! You can add team members to work on the projects together and set their individual access rights. NINJA OUTREACH | 4 V2 FEATURES The sale also includes Ninja Influence , the newest version of our platform or v2 as we call it. It helps you manage your influencer market ing campaigns and track their results in one place. There are t wo main component s : - A powerful search that lets you access over 100 million influencer accounts from Inst agram , Yout ube , and TikTok . This is the most comprehensive influencer database on the web. - e-Commerce int egrat ion & campaign management with automated tracking capabilities for your influencer-driven sales. It calculates ROI and other KPIs based on influencer spend and sales made . With the campaign tracking view, you can track result s by influencer and post and see what? s working and what? s not. Additionally, the drag-and-drop pipeline provides you with the ability to t rack where in the conversat ion process you are with a specific influencer for any campaign. With pipeline view you can: - Easily move leads from one stage to another; - Add coupons, tracking links and notes for each influencer individually; - Quickly see what you need to do next. It takes just a few clicks to connect your e-commerce store and then you are ready to start tracking the results of all your influencer marketing campaigns. Currently, we have integrations with Shopify, Woocommerce, Ecwid, 3dcart and BigCommerce. ASSETS BUSINESS SPECIFICS NINJA OUTREACH | 5 - Brand assets - Custom technology - Social Media Databases - Customer databases - Domains - Marketing materials and collateral - Policy and process documents - Relevant email accounts - Social media accounts - Website files - Source Code - All website and blog content - API Integration system to sell data pipe. Notes : Go to the Questionnaire to see more details. REASONS FOR SALE Boasting over five years of operating history in the influencer marketing niche, NinjaOutreach has built up a unique brand that combines cutting edge technology with deep influencer marketing insights to deliver a seamless experience that drives business value. NinjaOutreach has grown over 3X in 4 years from $0 ? $818k annual recurring revenue (ARR) with a 55% monthly recurring revenue (MRR) growth in 2019. This is a great acquisition opportunity for anyone looking for above-average returns on their capital with a simple and straightforward proven business that nearly runs itself. If you have internet marketing skills that? s great, but the site already gets so much organic search traffic that you don't need to do much to continue to enjoy upward trending growth in a sector that is sure to grow. You do not need to buy advertising for this business to continue as is. NinjaOutreach is an established business with 5 years of operations and a wide client base so little customer concentration risk. If 10 or even 50 customers cancel in a day, the new owner won't feel the difference because over 20 new trials sign up each day without having to spend a penny. I wish to focus on other ventures in the software and consumer products space and good deeds. OPPORTUNITIES FOR GROW TH NINJA OUTREACH | 6 1. The single largest opport unit y for growt h is doing demos and sales over t he phone inst ead of st rict ly t hrough free t rials and self service upgrades. Our competitors that do 5x more revenue only sell over the phone from book demo requests and close deals starting at $25K/year. So even if you charged $5K/year you? d double your revenue at NinjaOut reach and still be more attractive to buyers who might be increasingly price conscious. If I don? t sell the business for a price I want, this is going to be my first order of business. 2. Selling influencer market ing and/or SEO services. This is a great opportunity to scale as many companies find the influencer outreach management process quite challenging. We consistently receive requests from clients to manage their influencer marketing. Many of these clients have budgets starting at $10,000/month just for the services aspect, on top of what they would pay the influencers. We? ve chosen not to focus on services and stick to software. This is the 2nd biggest growth opportunity. 3. Accept ing PayPal again. I stopped accepting PayPal because it was a hassle to track users from both credit cards and PayPal and required a developer to manage PayPal integration with the application (we can introduce the new owner to the developer who did all the PayPal work previously). We decided to reduce overhead and complications, and decided to focus on stripe alone. We still receive a small amount of revenue from old PayPal customers. 4. Adwords campaigns. This strategy is widely used among the competitors and it? s perfectly suited to the business. 5. Accept ing paid guest blog post s. There are lots of requests for this since the site has a lot of inbound links and traffic and the new owner could take advantage of these requests. 6. Expanding int o ot her relevant fields for t he keywords t he sit es rank for. 7. Working on growing an affiliat e net work. I don't know much about affiliate networks and decided to shut down the affiliate network and not focus on it so it was never really promoted. On average, businesses generate $6.50 for every dollar invested in influencer marketing. The challenge for these companies is that this process is complex & tedious to manage; marketers waste time manually researching leads and not all leads end up as compatible, interested, or effective ambassadors. NinjaOutreach is an all-in-one solution that small to large brands use to scale their marketing efforts by filtering through hundreds of influencer profiles to find the ones that capture their target audience? s attention and contact them using the built-in mass emailing tool. The influencer marketing industry is on track to be worth up to $15 billion by 2022, up from as much as $8 billion in 2019, according to Business Insider Intelligence estimates based on Mediakix data. This is an opportunity for you to take part in a rapidly growing and dynamic industry. Consumers are 71% more likely to make a purchase based on social media referrals. It resonates more than traditional advertising. With that said, direct to consumer (D2C) brands put their money into strategies that create affinity with the end consumer today. M ARKET TRENDS NINJA OUTREACH | 7 W EBSITE DYNAM ICS NINJA OUTREACH | 9 TRAFFIC OVERVIEW (LTM ) Steady traffic growth leads to steady revenue growth. The site gets over 306,000 monthly visitors (avg), and over 88% of our users find us through organic search. With over 8 million page views, we have created a popular resource reaching hundreds of thousands of visitors. A new owner can look to expand the blog section by accepting guest posts, TRAFFIC SOURCES (LTM ) which can improve organic search presence and drive site visitors. The email list which contains 45,000+ subscribers would allow a new owner to work on their email marketing strategy and use email sequences to boost client engagement and improve conversion rates. It would help convert free trials to paying users and also re-engage the inactive customers. We do little to no email marketing to the in-house list of users and past trial users. FINANCIALS NINJA OUTREACH | 11 FINANCIAL ANALYSIS Revenue St reams: SaaS/Recurring Subscription SaaS or Software As A Service is a method of software delivery and licensing in which software is accessed online via a subscription, rather than bought and installed on individual computers. Most large (and small) software companies have switched or are switching to this business model. It's beautiful in its simplicity. You build something one time and sell it over and over again creating something called Zero Marginal Cost. Observat ions: Since inception in 2015, NinjaOutreach has grown at a fairly rapid pace. Currently, we are at a momentous turning point at NinjaOutreach and are forecasting 2.5X growth in 2020 if we implement a sales team and paid ads. We have grown over 3X in 4 years from $0 ? $818k annual recurring revenue (ARR) with a 55% monthly recurring revenue (MRR) growth in 2019. Up until recently our main marketing initiatives have been just content marketing, word of mouth and SEO with zero paid traffic. This presents a great opportunity to increase the growth using also paid advertising channels. 2019: - Annual Revenue: $1,163,849 - Annual Net Profit : $550,004 STABLE YOY GROW TH NINJA OUTREACH | 12 INCOM E STATEM ENT (2019 & 2020) CONTINUING OBLIGATIONS W EBSITE M AINTENANCE NINJA OUTREACH | 14 Owner responsibilit ies: - High-level business maintenance - Employee oversight - Strategic growth opportunities and implementation Notes : Go to the Questionnaire to see more details. Owner t ime required: Less than 2 hours per week to keep the business running. The business is almost on auto-pilot, and a time investment is only required if one wants to grow the business to higher orders of magnitude. Requirement s t o keep t he business operat ional : - Routine maintenance procedures done by the developer, refunds and dispute resolution done by the support agent. - At least one developer. Tasks: Technical product maintenance, bug fixes. Rat e: $3,000/month - At least one person on support. Tasks: Customer support queries, email ticket responses. Rat e: $400/month Notes: In the sale is included the current developer and support agent, outsourced outside of the US in efficient hiring markets. SUM M ARY CLOSING SUM M ARY For sale is a SaaS business in the influencer marketing niche. Boasting over five years of operating history in the influencer marketing niche, NinjaOutreach has built up a unique brand that combines cutting edge technology with deep influencer marketing insights to deliver a seamless experience that drives business value. With the right data, our influencer marketing SaaS helps e-commerce companies reach consumers and attribute sales to their ambassadors?efforts. This is a great acquisition opportunity for anyone looking for above-average returns on their capital with a wide customer base and a simple, straightforward proven business that nearly runs itself. If you have internet marketing skills that? s great, but the site already gets so much organic search traffic that you don't need to do much to continue to enjoy upward trending growth in a sector that is sure to grow. Some of these growth opportunities include: - Invest in paid advert ising; - Book demos and sell over t he phone at a higher price; - Sell social media market ing and/or SEO services; - Accept PayPal; - Work on growing an affiliat e net work. NinjaOutreach is an established business with 5 years of operations and a wide client base so little customer concentration risk. The new owner could take over a proven and established SaaS business that is primed for additional scale. Please, cont inue t o t he Quest ionnaire for a det ailed int erview wit h t he seller on t he business and areas for growt h. QUESTIONNAIRE GENERAL QUERIES NINJA OUTREACH | 18 1. W hat is your full name and locat ion? Jean-Pierre Khoueiri. USA. 2. W hat is t he name, address, and ent it y t ype (i.e. LLP, Lt d., sole propriet orship) of t he business? Constant Click LLC 1211 Hardee Rd. Miami, FL 33146 3. Please, confirm t hat t his is an asset sale. Yes. 4. Can you please provide your background? Prior to NinjaOutreach, I ran a top 50 digital agency helping large brands grow online. Later I went on to begin acquiring established web companies and using each of my past experiences to grow them. 5. Are you t he original founder? No. 6. W hen was t he business launched? It was launched in 2015. 7. W ho are t he owners and what percent does each own? Jean-Pierre Khoueiri, 100%. 8. Do you have t he full aut horit y t o conduct a sale of t hese asset s? Yes. Jean-Pierre Khoueiri is the sole decision maker. 9. How much did you invest in st art -up cost s? I acquired this business after it had already been launched. 10. How much do you invest annually on new product (s)/updat es? The current developer only does bug fixes when needed, and does routine maintenance to ensure the infrastructure is working properly. I recently invested a small amount to develop v2. 11. W hat is included in t he sale? - All customers and revenue. There are over 1,300 active customers at the moment; - All proprietary code and intellectual property; - All social media accounts; - Server accounts; - Domain: NinjaOutreach.com (and others listed above); - Emails: 45,000+ in our Sendgrid account; - Databases: all the databases listed above, with 15M+ emails and 9.6B+ data points; - Existing team members (developer and support agent). 12. W hat does t he business do? NinjaOutreach is a profitable 5-year-old SaaS that over 1,300 brands use to streamline their marketing efforts by filtering through 100 million influencer profiles across Instagram, Youtube & TikTok to find the ones that capture their target audience? s attention. Combined with our email outreach marketing tool it lets you do a number of important business tasks efficiently. NINJA OUTREACH | 19 13. W hat is unique about your business? NinjaOutreach is an all-in-one solution that eliminates the need to use various specialized tools to: - Find the right influencer leads; - Identify and save emails and other data; - Schedule email outreach campaigns; - Review campaign and lead analytics; - Manage influencer relationships. NinjaOutreach allows you do everything in one place. Additionally, it has by far the largest social media database amongst our competitors that we know of (about 100 million profiles and billions of data points). 14. W ho are your t op 3 compet it ors? Dash Hudson - Expensive Grin - Where Grin falls short, Ninja Influence delivers a rich data engine with over 100,000,000 influencers. Grin's price point may also not be ideal for everyone. In fact, Grin's at least 4 times more expensive than Ninja Influence. NeoReach - Over priced at $30K/year minimum 15. W hy are you selling t he business? To focus on other ventures. I? ve taken this business as far as I want to. 16. Is t he business illegal, banned, or rest rict ed in t he Unit ed St at es, Unit ed Kingdom, Canada, or Aust ralia? No. 17. Have you ever had any legal issues wit h t he business? No. 18. W hat are t he major risks you see wit h t he soft ware? Any chance of Inst agram cut t ing off access? We do not use Twitter or Instagram APIs. We have collected the data ourselves via our crawler, so no. It is completely legal according to a recent court ruling. We are not aware of any major risks outside of the general risks that come with running a marketing software. It is an outreach tool and an email finder. 19. Is post -sale support included? Yes. 20. Please, confirm you are willing t o sign a non-compet e for a minimum of 2 years. Yes.