The Evolution of Why Jus Amazin ? We have a Child with Food Allergies No Milk ? Nutrition kidhar se milega ? Personal Pain Point Research Kitchen to Flea Market to Launch of Nut Butter Nutritionally Dense Natural Ingredients available, but Products Not Available (in India) Birth of Products focused on “Healthy” foods are Low in Nutrition High in Chemicals Nutritionally Dense 100% Natural 0% Chemicals I nnovation & Clean Nutrition in our DNA Multi - grain GLUTEN FREE atta Closest to Wheat Flour - Fluffy Rotis that stay soft for 6 hours Every batch certified to be Gluten free World’s Cleanest Almond Milk 6gms Protein / Serving (same as dairy) Single serve sachet : easy to carry, zero wastage Just add water and shake Multi Seed Butter - Designed for Expectant and Nursing women 29% Protein, Rich in Omega - 3, Folate, Iron, Calcium Our Journey : First 2 Years Made from Nuts & Seeds Nut Butters Almond Milk Target Audience Clean Label / Natural Food Seeker / Nutrition Conscious 1. Nutritionally Dense Products in Different Flavours 2. Advertised only at Point of Sale POS Communication Market / Business Outcomes 1.Great Consumer Feedback 2.Loved by Nutritionists 3. Strong Market Position Luke Coutinho Holistic Wellness Coach Amongst TOP 2 Brands Market Position of Almond Butter, Cashew Butter & Seed Butter No. 1 Brand Sales were Growing, but Not Exploding Niche Market, High Price Points Didn’t Expand Beyond Early Adopters Purist Approach Frugal in Advertising Large Market operating at half our price point Thus...the journey to Re - inventing Many “Healthy Enough” brands in the market Learning : Health vs. Nutrition Consumers in the habit of buying products communicated as “Healthy” Most consumers don’t understand Nutrition and are not “Nutrition Conscious” ? BUT, there are segments where Nutrition is a Necessity (not just an OPTION) Expectant & Nursing Mothers Little Children People With food Allergies A Deep - Dive Into These 3 Segments... Can we Compete in these 3 Segments ? No significant new Player Not enough products Consumers looking for options Consumers already buying our products JA Already being Recommended by Doctors & Nutritionists Constant Struggle to Feed Children Healthy products (Taste) Parents already buying our products (word of mouth) We don’t have a dedicated range for children Entire range is Free - From Dairy, Gluten & Soy Two Innovations with High Love : Gluten - Free Atta & 30 Second Almond Milk 2 More Significant Innovations Ready for Launch Key to Winning 2. Expert Recommendations 1. Dedicated Product Line(s) & Affordable Price Point 3. Influencer Recommendations Overcome Trust Barrier Testimonials on Taste (kids) Expand Beyond Early Adopters Dedicated Product Lines Ready & Already Test Marketed Will This Work ? Is this a Real Problem that needs Solving ? Competitive Clutter ? How BIG is the market ? How Scalable is this ? Do we have the Right to Win ? Our View Feb / Mar 2024 : To establish Product - Market Fit 2024 - 2025 : Grow 6 - 8 x By 2027 - 2028 : Be a 200 Cr.+ Company