D O C U M E N T A R YS C R E E N IN G G U ID E 2 T A B L E O FC O N T E N T S INTRODUCTION TO THE FILM...............................................................................................................................................................................3 USING THE DOCUMENTARY SCREENING GUIDE..........................................................................................................................................4 THE FACES OF THE FILM..........................................................................................................................................................................................5 A LETTER FROM THE EXECUTIVE PRODUCERS.............................................................................................................................................6 PLANNING YOUR EVENT..........................................................................................................................................................................................7 YOUR ROADMAP TO IMPACT................................................................................................................................................................................8 PRINTABLE STRATEGIC EVENT PLANNER.....................................................................................................................................................11 SCREENING OR MEDIA REQUESTS...................................................................................................................................................................12 ADDITIONAL RESOURCES....................................................................................................................................................................................13 Off The Fence | Going Circular Documentary Screening Guide 3 A nIn tro d u ctio ntoth eF ilm Dare to imagine a future where humankind not only survives, but flourishes, by rethinking global paradigms, respecting the limits of our planetary resources, and transforming the modern world. Going Circular unlocks the secrets to an innovative concept called Circularit y -- an system of economics and design that eliminates waste and saves the planet? s resources. Meet four visionaries from around the world ? 102-year-old inventor Dr. James Lovelock, biomimicry biologist Janine Benyus, designer Arthur Huang, and financier John Fullerton ? who? ve navigated the environmental, economic, and social crises of our time and discovered that the solutions for creating a circular economy have already been perfected in nature itself. Each of their stories lead them to a fundamental reassessment of what our food, our cities, our financial system, even our fashion industry could look like if we create, produce, and distribute within Earth's natural boundaries. Through the deeply personal transformation of each visionary profiled, Going Circular explores the concrete solutions individuals and communities are using to move toward a more circular society based on nature? s universal principles that everything is reused, and nothing goes to waste. F ilmD e ta ils RUNTIME | 90 minutes LANGUAGE | English or German STREAMING | Curiosity Stream BROADCAST | ZDF-E, Arte C re d its DIRECTED BY: Nigel Walk and Richard Dale EXECUTIVE PRODUCED BY: Robert-Jan von Ogtrop Thomas Anthony Ellen Windemuth PRODUCED BY: Sam Barton-Humphreys S yn o p sis Off The Fence | Going Circular Documentary Screening Guide IN T R O D U C T IO NT O T H E F IL M 4 U sin gth eD o cu m e n ta ryS cre e n in gG u id e "The truth is, natural organisms have managed to do everything we want to do without guzzling fossil fuels, polluting the planet, or mortgaging the future." ~ Dr. Janine Benyus The Going Circular Documentary Screening Guide is a resource for community and industry facilitators. The guide includes information on hosting film screenings, and outlines engagement strategies to help your initiative drive momentum toward real-world outcomes. Background information on the film, key characters, and the principles of circularity provides additional insights and context to prepare facilitators to lead meaningful initiatives with diverse stakeholders. Leveraging Going Circular to jump-start discussions about circularity presents an opportunity to engage in conversations, identify potential action points, and build relationships unique to your community's or industry's circular journey. A well-facilit at ed event can be a profound springboard t o implement ing circular init iat ives, from highly localized communit y programs t o mult ilat eral B2B, B2C, and B2G init iat ives. Going Circular screens in the NYT Climate Pavilion at COP26 Off The Fence | Going Circular Documentary Screening Guide 5 T h eF a ce so f th eF ilm For nearly 100 years James has never been far from the intellectual fray. Gaia Theory - ridiculed as fringe metaphysics in the 1970's - is now recognized as a lens to understanding our planet's past, and a blueprint for predicting its future. J a m e sL o v e lo ck,In d e p e n d e n t S cie n tis t Inspired by nature's interconnectivity, Janine is a chemist uncovering how biomimicry - the art of mimicking biological functions - can inform modern innovations. From chemical formulation to economic models, and from product design to information technology, biomimicry brings nature's wisdom into the modern age. J a n in eB e n yu s,B io lo g is t &S cie n ceW rite r A true Renaissance man, Arthur seamlessly wields art, design, architecture, and engineering to rewrite the human relationship with production. Finding inspiration in nature's circular systems, his innovations are rewriting humanity's crash course with overconsumption. A rth u r H u a n g , E n g in e e r &D e sig n e r A seasoned Wall Street executive turned impact investor and some say philosopher, John left the upper echelons of JP Morgan to pioneer the concept of Regenerative Economics. He is convinced that future economic prosperity is dependent upon transforming our economies and finance to align with the patterns and principles of living things, thereby unlocking regenerative potential. J o h nF u lle rto n ,R e g e n e ra tiv eE co n o m is t Off The Fence | Going Circular Documentary Screening Guide 6 AW o rdF ro mth eE xe cu tiv eP ro d u ce rs "The documentary Going Cir cular is there to give you hope and make you optimistic by showing that nature has powerful forces to make the world flourish if you work harmoniously with it. I n a circular world, there is no such thing as waste. Everything serves a purpose and everything is synced. By changing our mindset and recognising the circularity in our individual lives, societies, and in our businesses, we will understand the deeper dimensions of how resources are used in a sustainable way. This documentary tells the stories of inspiring thinkers who dare to think beyond the linear "take- make- waste" approach. They show in an encouraging way how we can build a circular life together for a better future. -Robert-Jan von Ogtrop Founder of Circle Economy Off The Fence | Going Circular Documentary Screening Guide "Storytelling through film is a powerful tool to raise awareness of the crucial need for a circular economy. Experiencing this solution is a positive and empowering viewing experience. Two years after accepting the challenge to craft an authentic and entertaining story that explains circularity, the film Going Cir cular and the social impact campaign at StartGoingCircular.com were completed. The documentary educates and empowers businesses and consumers by highlighting some of the ground- breaking innovations that are redesigning our systems for a more circular future. Through the lens of our four engaging characters and their personal stories, Going Cir cular offers concrete solutions to encourage individuals to make circularity part of their everyday life, and to encourage businesses to transition to a circular business model." -Ellen Windemuth Executive Producer for Off The Fence This guide is designed to help you plan and execute a Going Circular screening event that will lead to maximum impact. Every organization, community, or industry is unique. But following these steps will help ensure your screening is not just a one-time event, but a springboard toward real-world Circular outcomes. Need more inspiration? Visit StartGoingCircular.com for additional insights and case studies. S C R E E N IN G E V E N TS N A P S H O T I. ENVISION What is your event aiming to achieve? II. DESIGN Who needs to be engaged and how? III. RECRUIT Finalize event details and guests. IV. EXECUTE Host your virtual or live screening event. V. ACTION Define next steps and who leads them. VI. EVALUATE Set a date for accountability. P L A N N IN G Y O U R E V E N T 7 Off The Fence | Going Circular Documentary Screening Guide 8 Start by asking yourself the important question: W hat do we hope t o achieve wit h t his event ? Be realistic, but ambitious. Are you simply socializing the concept of Circularity to your staff, clients and partners? Are you hoping to capture the imagination of one key decision-maker in the room? Or is this the opening move in the launch of a multi-year initiative to move your organization toward specific Circular goals? Having a clearly defined target for your event will help you design the right environment, guest list, and opportunities. I. E N V IS IO N Now that you have determined what you hope to achieve with this event, think about the WHO and HOW to achieving this. Who needs to be in the room, and how can they be mobilized to help jumpstart the outcome you want? Consider if you can consult with colleagues to answer this question. Resist the urge to automatically curate soundbites from CEOs or inspirational success stories. Depending on your overall goal, it might be important to show enthusiasm among mid-level management, or to highlight how Circular principles could help you make progress with reaching an underserved market. The film provides the inspiration, so focus on designing an utilitarian event around it. II. D E S IG N Off The Fence | Going Circular Documentary Screening Guide What is the des ired outcome f rom this event? Who is the intended audience and what do we want them to do? Who has the mos t genuine inf luence over the s takeholder/ s we are trying to reach? What experience do attendees need to have to facilitate the outcome we want? Y o u r R o a d m a ptoIm p a ct 9 It's time to pull together the logistics for your event! Is it virtual or in person? Is it a small event to facilitate dialog and decision-making? Or an informative and inspiring shared experience for a larger group? Consider who the ideal guest speakers or panelists might be, and lock down their availability before confirming a date. Think outside the box! You could have opening remarks from your CEO, a panel featuring departmental heads or government officials, a keynote by one of the film contributors, or even a break out workshop to facilitate conversation between key stakeholders. Again, what is most likely to facilitate the outcome you're after? III. R E C R U IT It's showtime! In addition to your checklist for a successful event, don't forget to think about how you want to document it and if there are press and PR opportunities. You could: - Highlight the event on your public or employee social media feeds; - Post an article about the event to your business's or CEO's Linked In; - Invite press from industry publications and arrange for follow-up interviews; - Facilitate special opportunities for student interns or first year employees; - Host an after-party or follow-up event; - Send out a press release about the event outcomes and any agreements or next steps defined by your group. IV . E X E C U T E Off The Fence | Going Circular Documentary Screening Guide How will we let our audience know about the event? What can we do to s et the s tage and prepare gues ts to participate in a meaningf ul event? Have we conf irmed a technical check of the f ilm with the venue? S end event reminders to gues ts 1 week and 1 day bef ore the event! 10 Congratulations! You've taken steps for a successful film screening. But how will that momentum translate to real-world outcomes? This is most likely to be successful if you plan ahead and design follow-up actions that link back to your big picture event goal. Looking t o make Circular improvement s wit hin your business? Host listening sessionswithin each department about how their team could become more circular. Encourage egalitarian dialog to promote buy-in and identify innovators. Hoping t o progress government act ion or subsidies for circular pract ices? Partner with commerce or environmental ministersto make your initiativesa proof of concept for policymakers. Looking t o recruit innovat ive Circular t alent t o your t eam? Invite prestigiousstudent programs, circular designers, or local materialssuppliersto table at your post-screening event and task each department with identifying one new opportunity. V . A C T IO N You've put a lot of thought into curating a meaningful event will real-world follow up to create an impact. Be sure to set a date to evaluate how you've actioned the next steps identified. And let any key stakeholders know when and how you plan to evaluate so there is shared accountability for progress. V I. E V A L U A T E Off The Fence | Going Circular Documentary Screening Guide What are the next s teps to clos e the loop on our overall event goal? How will this be comm unicated to key participants ? Are we actioning next s teps at the event or af ter; who will lead? What are the KPI s or benchmarks we need to s ee to know we made progres s on our event goal? Who will evaluate our progres s and how will it be s hared? 11 Off The Fence | Going Circular Documentary Screening Guide P rin ta b leS tra te g icE v e n t P la n n e r I. ENVISION BRAINSTORM NOTES NEXT STEPS/ TO-DOs Def ine an overall goal f or our event. II. DESIGN BRAINSTORM NOTES NEXT STEPS/ TO-DOs I dentif y WHO needs to be involved and HO W they'll engage in the event. III. RECRUIT BRAINSTORM NOTES NEXT STEPS/ TO-DOs Finalize the ideal participants / pres enters and be s ure our audience is prepared to attend. IV. EXECUTE BRAINSTORM NOTES NEXT STEPS/ TO-DOs I dentif y the right venue and f ormat, and any tech/ logis tics V. ACTION BRAINSTORM NOTES NEXT STEPS/ TO-DOs Plan ideal next s teps and how we'll facilitate them. VI. EVALUATE BRAINSTORM NOTES NEXT STEPS/ TO-DOs Def ine our KPI s and who will evaluate if we've met them. Find an editable version of this document online HERE 12 Going Circular is an original production of Curiosity Stream and is distributed by Curiosity Stream in North America Distribution in Europe and other territories is overseen by ZDF-Enterprises. Hosting a private, community, or educational screening of Going Circular requires permission from Curiosity Stream or ZDF-Enterprises depending upon the event region. Contact details for screening requests are provided. The Documentar y Scr eening Guide is lar gely fr amed towar ds businesses, but is designed to be equally useful to K- 12 and post- secondar y educator s, homeschool or ganizer s, watch par ty hosts, and individuals inspir ed by the film to convene stakeholder s at community or r egional scales. The license fee for scr eening is $2,000 unless other wise ar r anged with Cur iosityStr eam or ZDF- E. S cre e n in gR e q u e s tso r F ilmC o n trib u to r E n g a g e m e n t James Fulcher, Project Impact /Off The Fence James@ProjectImpact.com S cre e n in gD e ta ils Off The Fence | Going Circular Documentary Screening Guide P re ssIn q u irie s Poppy Mason-Watts, WaterBear/Off The Fence PoppyMasonWatts@WaterBear.com S C R E E N IN G O R M E D IAR E Q U E S T S 13 A d d itio n a l R e so u rce s I w a n t tokn o wm o rea b o u t C ircu la rity fo r B u sin e sse s,C itie s,o r N a tio n s... Off The Fence | Going Circular Documentary Screening Guide Visit our friends at Circle Economy: Find specific guidance HERE I w a n t tokn o wm o rea b o u t C ircu la rity fo r N G O so r e d u ca to rs... Explore the Ellen MacArthur Foundation: Find a wealth of helpful resources HERE I w a n t tole a rnh o wtop itchC ircu la rity tom yb u sin e sso r o rg a n iz a tio n ... Learn how to internally pitch Circularity: Find a step-by-step toolkit HERE I w a n t tob eg u id e dtod e te rm in in gth e b e s t n e xt s te pinm yC ircu la r jo u rn e y... Take your first steps at Start Going Circular: Find inspiration and guidance HERE I w a n t toscre e nth ed o cu m e n ta ryfilm o nas tre a m in gse rv ice ... Watch Going Circular in North America now: Find Going Circular on Curiosity Stream HERE