Going Circular Toolkit.pdf -

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DOCUMENTARYSCREENINGGUIDE TABLEOFCONTENTS INTRODUCTION TO THE FILM...............................................................................................................................................................................3 USING THE DOCUMENTARY SCREENING GUIDE..........................................................................................................................................4 THE FACES OF THE FILM..........................................................................................................................................................................................5 A LETTER FROM THE EXECUTIVE PRODUCERS.............................................................................................................................................6 PLANNING YOUR EVENT..........................................................................................................................................................................................7 YOUR ROADMAP TO IMPACT................................................................................................................................................................................8 PRINTABLE STRATEGIC EVENT PLANNER.....................................................................................................................................................11 SCREENING OR MEDIA REQUESTS...................................................................................................................................................................12 ADDITIONAL RESOURCES....................................................................................................................................................................................13 Off The Fence | Going Circular Documentary Screening Guide 2 AnTIn IN ROtro DUdC uTctio IONnTto OTtheFIL HE ilm M Synopsis Dare to imagine a future where humankind not only survives, but flourishes, by rethinking global paradigms, respecting the limits of our planetary resources, and transforming the modern world. Going Circular unlocks the secrets to an innovative concept called Circularit y -- an system of economics and design that eliminates waste and saves the planet?s resources. Meet four visionaries from around the world ? 102-year-old inventor Dr. James Lovelock, biomimicry biologist Janine Benyus, designer Arthur Huang, and financier FilmDetails John Fullerton ? who?ve navigated the environmental, economic, and social crises of RUNTIME | 90 minutes our time and discovered that the solutions for LANGUAGE | English or German creating a circular economy have already been STREAMING | Curiosity Stream perfected in nature itself. BROADCAST | ZDF-E, Arte . Each of their stories lead them to a fundamental Credits reassessment of what our food, our cities, our DIRECTED BY: financial system, even our fashion industry could look like if we create, produce, and Nigel Walk and Richard Dale distribute within Earth's natural boundaries. EXECUTIVE PRODUCED BY: Through the deeply personal transformation of Robert-Jan von Ogtrop each visionary profiled, Going Circular explores Thomas Anthony the concrete solutions individuals and communities are using to move toward a more Ellen Windemuth circular society based on nature?s universal PRODUCED BY: principles that everything is reused, and nothing Sam Barton-Humphreys goes to waste. . Off The Fence | Going Circular Documentary Screening Guide 3 UsingtheDocumentaryScreeningGuide The Going Circular Documentary Screening "The truth is, natural Guide is a resource for community and industry organisms have managed facilitators. The guide includes information on to do everything we want hosting film screenings, and outlines engagement strategies to help your initiative to do without guzzling drive momentum toward real-world outcomes. fossil fuels, polluting the Background information on the film, key characters, and the principles of circularity planet, or mortgaging the provides additional insights and context to future." prepare facilitators to lead meaningful initiatives with diverse stakeholders. ~ Dr. Janine Benyus Leveraging Going Circular to jump-start discussions about circularity presents an opportunity to engage in conversations, identify potential action points, and build relationships unique to your community's or industry's circular journey. A well-facilit at ed event can be a profound springboard t o implement ing circular init iat ives, from highly localized communit y programs t o mult ilat eral B2B, B2C, and B2G init iat ives. Going Circular screens in the NYT Climate Pavilion at COP26 Off The Fence | Going Circular Documentary Screening Guide 4 TheFacesof theFilm JamesLovelock,Independent Scientist For nearly 100 years James has never been far from the intellectual fray. Gaia Theory - ridiculed as fringe metaphysics in the 1970's - is now recognized as a lens to understanding our planet's past, and a blueprint for predicting its future. JanineBenyus,Biologist &ScienceWriter Inspired by nature's interconnectivity, Janine is a chemist uncovering how biomimicry - the art of mimicking biological functions - can inform modern innovations. From chemical formulation to economic models, and from product design to information technology, biomimicry brings nature's wisdom into the modern age. Arthur Huang, Engineer &Designer A true Renaissance man, Arthur seamlessly wields art, design, architecture, and engineering to rewrite the human relationship with production. Finding inspiration in nature's circular systems, his innovations are rewriting humanity's crash course with overconsumption. JohnFullerton,RegenerativeEconomist A seasoned Wall Street executive turned impact investor and some say philosopher, John left the upper echelons of JP Morgan to pioneer the concept of Regenerative Economics. He is convinced that future economic prosperity is dependent upon transforming our economies and finance to align with the patterns and principles of living things, thereby unlocking regenerative potential. Off The Fence | Going Circular Documentary Screening Guide 5 AWordFromtheExecutiveProducers "The documentary Going Cir cular is there to give you hope and make you optimistic by showing that nature has powerful forces to make the world flourish if you work harmoniously with it. I n a circular world, there is no such thing as waste. Everything serves a purpose and everything is synced. By changing our mindset and recognising the circularity in our individual lives, societies, and in our businesses, we will understand the deeper dimensions of how resources are used in a sustainable way. This documentary tells the stories of inspiring thinkers who dare to think beyond the linear "take- make- waste" approach. They show in an encouraging way how we can build a circular life together for a better future. -Robert-Jan von Ogtrop Founder of Circle Economy "Storytelling through film is a powerful tool to raise awareness of the crucial need for a circular economy. Experiencing this solution is a positive and empowering viewing experience. Two years after accepting the challenge to craft an authentic and entertaining story that explains circularity, the film Going Cir cular and the social impact campaign at StartGoingCircular.com were completed. The documentary educates and empowers businesses and consumers by highlighting some of the ground- breaking innovations that are redesigning our systems for a more circular future. Through the lens of our four engaging characters and their personal stories, Going Cir cular offers concrete solutions to encourage individuals to make circularity part of their everyday life, and to encourage businesses to transition to a circular business model." -Ellen Windemuth Executive Producer for Off The Fence Off The Fence | Going Circular Documentary Screening Guide 6 PLANNINGYOUREVENT This guide is designed to help you plan and execute a Going Circular screening event that will lead to maximum impact. Every organization, community, or industry is unique. But following these steps will help ensure your screening is not just a one-time event, but a springboard toward real-world Circular outcomes. Need more inspiration? Visit StartGoingCircular.com for additional insights and case studies. SCREENINGEVENTSNAPSHOT I. ENVISION II. DESIGN What is your event Who needs to be aiming to achieve? engaged and how? IV. EXECUTE III. RECRUIT Host your virtual or Finalize event live screening event. details and guests. V. ACTION VI. EVALUATE Define next steps Set a date for and who leads them. accountability. Off The Fence | Going Circular Documentary Screening Guide 7 Your RoadmaptoImpact I. ENVISION Start by asking yourself the important question: W hat do we hope t o achieve wit h t his event ? What is the desired Be realistic, but ambitious. Are you simply outcome f rom this event? socializing the concept of Circularity to your staff, clients and partners? Are you hoping to capture the imagination of one key Who is the intended decision-maker in the room? Or is this the audience and what do opening move in the launch of a multi-year we want them to do? initiative to move your organization toward specific Circular goals? Having a clearly defined target for your event will help you design the right environment, guest list, and opportunities. II. DESIGN Now that you have determined what you hope to achieve with this event, think about the WHO and HOW to achieving this. Who needs to be in Who has the most the room, and how can they be mobilized to help genuine inf luence over the stakeholder/ s we are jumpstart the outcome you want? trying to reach? Consider if you can consult with colleagues to answer this question. Resist the urge to automatically curate soundbites from CEOs or What experience do inspirational success stories. Depending on your attendees need to have overall goal, it might be important to show to facilitate the outcome enthusiasm among mid-level management, or to we want? highlight how Circular principles could help you make progress with reaching an underserved market. The film provides the inspiration, so focus on designing an utilitarian event around it. Off The Fence | Going Circular Documentary Screening Guide 8 III. RECRUIT It's time to pull together the logistics for your event! Is it virtual or in person? Is it a small event to facilitate dialog and decision-making? How will we let our Or an informative and inspiring shared audience know about the experience for a larger group? event? Consider who the ideal guest speakers or panelists might be, and lock down their What can we do to set availability before confirming a date. the stage and prepare Think outside the box! You could have opening guests to participate in a remarks from your CEO, a panel featuring meaningf ul event? departmental heads or government officials, a keynote by one of the film contributors, or even a break out workshop to facilitate conversation between key stakeholders. Again, what is most likely to facilitate the outcome you're after? IV.EXECUTE It's showtime! In addition to your checklist for a successful event, don't forget to think about how you want to document it and if there are Have we conf irmed a press and PR opportunities. technical check of the f ilm with the venue? You could: - Highlight the event on your public or Send event reminders to employee social media feeds; guests 1 week and 1 day - Post an article about the event to your bef ore the event! business's or CEO's Linked In; - Invite press from industry publications and arrange for follow-up interviews; - Facilitate special opportunities for student interns or first year employees; - Host an after-party or follow-up event; - Send out a press release about the event outcomes and any agreements or next steps defined by your group. Off The Fence | Going Circular Documentary Screening Guide 9 V.ACTION Congratulations! You've taken steps for a successful film screening. But how will that momentum translate to real-world outcomes? What are the next steps This is most likely to be successful if you plan to close the loop on our ahead and design follow-up actions that link overall event goal? How will this be communicated back to your big picture event goal. to key participants? Looking t o make Circular improvement s wit hin your business? Host listening sessionswithin each department about how their team could become Are we actioning next more circular. Encourage egalitarian dialog to steps at the event or promote buy-in and identify innovators. af ter; who will lead? Hoping t o progress government act ion or subsidies for circular pract ices? Partner with commerce or environmental ministersto make your initiativesa proof of concept for policymakers. Looking t o recruit innovat ive Circular t alent t o your t eam? Invite prestigiousstudent programs, circular designers, or local materialssuppliersto table at your post-screening event and task each department with identifying one new opportunity. VI. EVALUATE You've put a lot of thought into curating a meaningful event will real-world follow up to create an impact. Be sure to set a date to What are the KPI s or evaluate how you've actioned the next steps benchmarks we need to see to know we made identified. And let any key stakeholders know progress on our event when and how you plan to evaluate so there is goal? shared accountability for progress. Who will evaluate our progress and how will it be shared? Off The Fence | Going Circular Documentary Screening Guide 10 PrintableStrategicEvent Planner Find an editable version of this document online HERE. I. ENVISION BRAINSTORM NOTES NEXT STEPS/ TO-DOs Def ine an overall goal f or our event. II. DESIGN BRAINSTORM NOTES NEXT STEPS/ TO-DOs I dentif y WHO needs to be involved and HOW they'll engage in the event. III. RECRUIT BRAINSTORM NOTES NEXT STEPS/ TO-DOs Finalize the ideal participants/ presenters and be sure our audience is prepared to attend. IV. EXECUTE BRAINSTORM NOTES NEXT STEPS/ TO-DOs I dentif y the right venue and f ormat, and any tech/ logistics. V. ACTION BRAINSTORM NOTES NEXT STEPS/ TO-DOs Plan ideal next steps and how we'll facilitate them. VI. EVALUATE BRAINSTORM NOTES NEXT STEPS/ TO-DOs Def ine our KPI s and who will evaluate if we've met them. Off The Fence | Going Circular Documentary Screening Guide 11 SCREENINGORMEDIAREQUESTS ScreeningDetails Going Circular is an original production of Curiosity Stream and is distributed by Curiosity Stream in North America. Distribution in Europe and other territories is overseen by ZDF-Enterprises. Hosting a private, community, or educational screening of Going Circular requires permission from Curiosity Stream or ZDF-Enterprises depending upon the event region. Contact details for screening requests are provided. The Documentar y Scr eening Guide is lar gely fr amed towar ds businesses, but is designed to be equally useful to K- 12 and post- secondar y educator s, homeschool or ganizer s, watch par ty hosts, and individuals inspir ed by the film to convene stakeholder s at community or r egional scales. The license fee for scr eening is $2,000 unless other wise ar r anged with Cur iosityStr eam or ZDF- E. ScreeningRequestsor FilmContributor Engagement James Fulcher, Project Impact /Off The Fence James@ProjectImpact.com PressInquiries Poppy Mason-Watts, WaterBear/Off The Fence PoppyMasonWatts@WaterBear.com Off The Fence | Going Circular Documentary Screening Guide 12 Additional Resources I want toknowmoreabout Circularity for Businesses,Cities,or Nations... Visit our friends at Circle Economy: Find specific guidance HERE. I want toknowmoreabout Circularity for NGOsor educators... Explore the Ellen MacArthur Foundation: Find a wealth of helpful resources HERE. I want tolearnhowtopitchCircularity tomybusinessor organization... Learn how to internally pitch Circularity: Find a step-by-step toolkit HERE. I want tobeguidedtodeterminingthe best next stepinmyCircular journey... Take your first steps at Start Going Circular: Find inspiration and guidance HERE. I want toscreenthedocumentaryfilm onastreamingservice... Watch Going Circular in North America now: Find Going Circular on Curiosity Stream HERE. Off The Fence | Going Circular Documentary Screening Guide 13