When done right, corporate gifting can lead to employees and clients being more loyal to you and your brand • Select the right gift • Use a box, not a basket • Make it a delight to open Corporate Gifting The act of giving a present to an employee or client as a means of establishing or building a good relationship. These gifts are simple to give, but the impact they have can be substantial – receiving a gift is a fun experience that will create a positive association between the receiver and the individual or brand responsible for the gift. 1.Select the right gifts Simply receiving a gift is enough to establish a positive connection between the giver and the receiver, but you will still want the gift you send to be a good one. According to our research, the most popular gifts are: • Chocolates and lollies • Alcohol • Flowers 2.Use a box, not a basket For the best unboxing experience, invest in customisation. Custom inserts ensure the products in the gift box are safe during transport, and custom print will allow for branding. Traditionally, basket hampers have been the go - to corporate gift, but boxes are becoming the better option because: • The provide better protection for fragile items • They're cost effective • They're easier to ship • They're more environmentally sustainable 3.Make it a delight to open The unboxing experience is of great importance, especially in the age of social media. You will benefit greatly from making your gift worthy of a social media post – People will look through the #unboxing tags on Instagram, Facebook, and YouTube when thinking of gift ideas, so having your company show up in these tags will be a boon for business. For a good unboxing experience, you need to make sure: • The gifts don't shift in transit • A place for everything, and everything in its place • The box looks and feels high quality (C) Copyright 2021. PRODUCTION PACKAGING INNOVATIONS.