Swachh Bharat Abhiyan: Changing the Way We Manage Sanitation The United Nations wants the practise eliminated by 2030 because it is one of the biggest health dangers in the world and a major factor in child mortality. The largest national programme for sanitation and cleanliness to be launched in India is called Swachh Bharat Mission. India has long been one of the many developing nations fighting to ensure that everyone has access to safe sanitation. The Clean India Mission was launched by the Ind ian government in 2014 with the goals of eradicating open defecation and enhancing solid waste management. Less than 4 out of 10 rural Indian families had toilets when the campaign began. But in the last five years, Clean India Mission has advanced us sign ificantly. The goal of ending open defecation is nearly attained. The Swachh Bharat Abhiyan contains two sub - missions, usually known as Swachh Bharat Urban and Swachh Bharat Mission Gramin or Rural, one for urban regions and the other for rural areas. Swachh Bharat Urban is run by the Ministry of Housing and Urban Affairs, and Swachh Bharat Rural is run by the Ministry of Drinking Water and Sanitation. According to the Swachh Bharat Missio n (Gramin), between 2014 and the middle of 2019, the percentage of rural Indian households with access to toilets increased from 39% to over 95%. Since the campaign's launch, more than 100 million toilets have been built in both rural and urban areas of In dia. With numerous national campaigns in traditional media and social media, the programme has succeeded in bringing about social and behavioural change in society. Hundreds of young professionals were stationed in districts, providing fresh perspectives and vigour. Leaders demonstrated new standards of moral behaviour, and the public was familiarised and inspired by the usage of all social and mass media platforms. Officials got emotionally and mentally invested in the programme as a result, and they wer e proud of themselves for giving people a better life and a clean environment. Although there is still a long way to go, the government hopes that the Swachh Bharat Mission will be successful in its goal of giving the Indian people a safe, clean, and sani tised environment.