PUPPY CAFE - (COLLEGE 2019) USP: The puppies in the cafe will be rescued dogs and the cafe staff will be Dog Sitters Baristas Cleaners There will be different puppies every few days and they will be well cared for in homes, healthy, vaccinated and groomed. We will also sell puppy merchandise on Instagram such as paw print t-shirts, jewelry, mugs, sweatshirts. Another USP is that part of the profit made through selling coffee and merchandise will go to pet shelters/charities. Backstory into idea: I had created this idea during college with a 1-2 hour timeframe where we had a short amount to create a new idea. I enjoy the creative aspects and sometimes feel a burst of ideas coming through, I also love all types of animals. HEART & GRAFT (COFFEE ROASTER BRAND) Summary: Creating a marketing campaign on behalf of coffee roastery brand, Heart & Graft Campaign Idea: From Seed to Cup (Showing the process of farmers in Honduras farming coffee beans, highlighting the product can't be there without them, promoting genuineness and authenticity) Idea Creation Process (Mind Maps, Empathetic persona, Mood Board) mood board and communications plan View the full project below :) https://pdfhost.io/v/Yy8KHa7to_Heart_Graft_Campaign_Kavit_Karia_19065097_1 INNOCENT SMOOTHIES - BRAND EXTENSION Summary in brief: Creating an appropriate brand extension for an established organisation we were given (Innocent) Idea: Utilising the concept of Innocent smoothies and the array of fruits / health benefits offered, we came up with the idea of Innoscent. (A play on words with with the original name) I designed for innocent repositioning themselves in the body and hair market my work on developing personality of innoscent my work on marketing strategy for Innoscent (with consideration of PR) Mock Billboard Advertising I created for Innoscent that can be placed publicly e.g. train stations, malls etc View extended portfolio available on request YOUNG ENTERPRISE PROJECT Summary of idea : A '100 things to do in Manchester' Scratch Off Poster Brand Name : Place Chase Strapline: Let the place chase begin Consideration of brand in further depth View extended portfolio available on request GOPUFF CAMPAIGN IDEA Summary of idea : Thought of this campaign idea and created graphic in 10 minutes, the idea behind this is for the quick-commerce brand GoPuff, the campaign idea #gofresh to showcase that they sell fresh produce.