VERUM ECOM VIDEO CREATIVE OUTLINE This is the exact format I use to make all my video creatives. Emotional Hook - ANIMATION An animated clip that comes right after the BENEFITS Attention Getter emotional hook to showcase the product Show the audience what kinds of benefits The emotional hook has to resonate with the always tends to do better for me when it they can see by using your product audience that you're trying to sell too. comes to audience view time retention. CLOSING FEATURES I usually end the last few seconds with a Let your buyers know all the features of this closing message. Most of the time just letting product that make it a one of a kind, must them know to click the Shop Now, or that have product. there's a limited time 50% sale.
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