0% degh Pakistan's zero- commission food delivery app. Customers order on Degh. The restaurant's own riders deliver. The restaurant keeps every rupee. اپنی ویب سائٹ، اپنے گاہک، صفر کمیشن Elevate X · Startup Championship 2026 The problem Marketplaces take up to a third of every order. 22–30% Commission range on restaurant orders, per Foodpanda Pakistan's own CEO 35% Commission home kitchens say they are charged, per the restaurant association 50%+ Foodpanda's share of delivery, leaving owners little room to negotiate That cut applies to repeat orders too, so a restaurant's most loyal customers become its least profitable ones. Sources: Dawn, interview with Foodpanda Pakistan CEO; APRA letter via Profit; Dawn, “Restaurants strike back” (2020). Proven demand Restaurants have already tried to break free. 2020 The APRA boycott Over 100 Karachi restaurants switched off Foodpanda over commission hikes. Lahore and Islamabad associations joined. 2020 Antitrust complaints Restaurants told the Competition Commission that exclusivity clauses misused a dominant position. 2020–2025 Challengers burned out Careem cut commission to 5% to win restaurants. Its local unit later exited, as did Airlift. The demand for an alternative is proven. What failed was the model: copying the marketplace and its subsidised rider fleet. Sources: Profit; Arab News; Dawn (2020). Bloomberg via Free Malaysia Today (2025). The insight Marketplaces charge 30% because they run rider fleets. Many restaurants already have riders. Take the fleet out, and a delivery app no longer needs a cut of every order. The solution Degh: food delivery with 0% commission. 01 Restaurant joins in 5 minutes Paste a Foodpanda link. Menu, photos and prices are copied, and the shop gets its own branded site. 02 Customers order On the Degh app or the restaurant's own site. Pay by COD, JazzCash, EasyPaisa or Scan-to-Pay. 03 The restaurant's rider delivers Dispatch and live tracking in Degh's rider app. No fleet, so no commission. Flat monthly fee from Rs 2,999 · 0% per order Source: degh.app No chicken-and-egg problem Every side of the marketplace arrives with the restaurant. Supply Restaurants join for their own site Useful from the first hour, before Degh has a single app user. Demand Each restaurant brings its regulars QR posters, Instagram and WhatsApp kits send loyal customers to order on Degh. Delivery Riders come with the restaurant No fleet to recruit or subsidise before orders exist. Customers who come for one restaurant discover the rest. Every new restaurant grows the network on all three sides. The product Built for how Pakistan actually orders. 0% commission One flat monthly fee, whatever the order volume. Local payments COD, JazzCash, EasyPaisa, bank transfer and Scan-to-Pay, straight to the owner. Fake-order protection Phone OTP on first order. Block numbers that place fake cash orders. Fast on 4G Androids Light on cheap phones and installs to the home screen like an app. Live tracking + WhatsApp Customers see accepted, cooking, sent, and message the shop directly. Back office included Kitchen tickets on existing printers, sales reports, staff logins; POS on higher plans. Source: degh.app Degh vs Foodpanda Same convenience for customers. 0% for restaurants. Foodpanda Degh Commission 22–30% per order 0%, one flat monthly fee Delivery Platform's own rider fleet Restaurant's own riders, tracked in Degh Ordering Foodpanda app Degh app and the restaurant's own site Customer data Held by the platform Shared with the restaurant Payouts Paid out by the platform Direct to the owner, cash or wallet Sources: degh.app; commission range per Foodpanda Pakistan CEO, Dawn. Why lean wins A marketplace can't afford 0%. Degh is built for it. The marketplace model A fleet of 50,000 riders to pay Customer discounts funded by commission Insiders told Profit even 20% commission didn't cover costs Revenue per order, so every order is taxed The Degh model No fleet: restaurants' own riders, dispatched in Degh's rider app No discounts to fund: owners set prices Pure SaaS: revenue per restaurant, not per order Each new restaurant adds margin, not subsidy Sources: The Express Tribune (2023); Profit (2020). Business model Flat pricing. Zero per-order fees. Online Rs 2,999 per month Home kitchens and small Foodpanda shops Ordering site and app, Foodpanda import, COD and Scan-to-Pay, 1 branch Growth · most popular Rs 5,999 per month Cafés and restaurants + Loyalty wallet, vouchers, WhatsApp and SMS campaigns, QR dine-in Pro Rs 9,999 per month Full-service restaurants + Offline POS, rider app and dispatch, inventory, up to 3 branches Chain Rs 14,999 per month Multi-branch groups + Warehouse, suppliers, central kitchen, unlimited branches 14-day free trial with no advance payment. Yearly billing gives 2 months free. Source: degh.app/pricing Market A $2.35B market with one dominant marketplace. $2.35B Online food delivery revenue in Pakistan, 2025 projection 20,000+ Restaurants and food outlets on Foodpanda, each one import-ready for Degh Rs 1.4bn Annual revenue if every one of them ran Degh's Growth plan (illustrative) That's before the restaurants that never joined a marketplace, or the 10 million Pakistanis who order food online each year. Sources: Statista via Arab News (2025); The Express Tribune (2023); Bloomberg via FMT (2025). Rs 1.4bn = 20,000 × Rs 5,999 × 12. Competition Degh is priced for the long tail. Foodpanda Blink Degh Model Marketplace with its own rider fleet Direct ordering and POS for brands 0% marketplace, restaurants' own riders Cost to owner 22–30% of every order From about $50 a month From Rs 2,999 a month Sweet spot Finding new customers Established chains, 2,000+ F&B clients Home kitchens up to chains Edge Reach: 35 cities Funded: $2.1M seed 5-minute Foodpanda import Sources: Dawn; Arab News (2025); Profit (2023); ProPakistani (Oct 2026); Software Advice. Where we are Built and ready, with no customers yet. Built today Restaurant ordering sites with one-click Foodpanda import Local payments, OTP fake-order blocking, live tracking POS, rider app and dispatch, inventory, multi-branch 12-month goals 150 restaurants and home kitchens onboarded 60 paying after the free trial Rs 300K monthly recurring revenue Degh consumer app live in Hyderabad and Karachi Goals, not current numbers. Rs 300K = 60 restaurants × ~Rs 5,000 average plan. Founder and the ask Help us launch Pakistan's zero-commission delivery app. Founder Azan Korejo, founder. Senior software developer. Solo technical founder: the full product is built and ready to sell. Next: a co-founder or first hire for restaurant sales and onboarding. What we're looking for Pre-seed: $250K–$500K to launch city by city Mentors in marketplaces and restaurant sales Pilot restaurants and association partners Visibility from Elevate X to reach both Azan Korejo · support@degh.app · degh.app