+ 5 915 773 Jolim 6 6 6 /j dribbble.com olim I translate abstract ideas into simple, beautiful and easy to understand (or use) Jonathan Lim’s Portfolio instragram.com /j olimph visual design (and interface). 2007-2015 2015 - 2017 2017 ••• Yellowasp • Netbooster Asia • Group M GREY • TripleTwo The O ddle Company MANILA, PHILIPPINES D O H A , Q ATA R SIN G APORE I started my career as a Digital Designer As the Sr. Creative Designer for GREY, I My role in Oddle has been a mix of U X, UI and for a web design consultancy called worked with a lot of creative pitches for Advertising Design - where I help launch Yellowasp - working mostly with web fitness accounts, tourism and government product features like Shop Editor ,O ddle banners (flash) for brands mostly based in agencies. The main account on my stint here , Pass and O ddle Reserve. Because of my France, then started pitching to local is Barwa Bank. Only work for 6 months here, advertising background, I was also a creative companies with their marketing sister as they need to downsize after they lost their consultant for direction and execution for company Netbooster Asia. Things started most significant account - Qatar Rail. Oddle Eats communications. to come up when we won a major account - Axe from Unilever Philippines and in the TripleTwo is a bouti q ue ad agency - They are During the Covid lockdown, I lead a team of next year Globe Telecoms - Globe Tattoo. the agency that won the Q atar Rail account marketing designers to optimise their I became the Studio Team Lead as It brings when I took the Sr. Digital Designer role. The work fl ow in delivering and producing up a lot of Unilever brands in the process. railway system during this time is still under banners for over 100+ merchants. W hile also Yellowasp and Netbooster were acquired construction, so most of our communications launching seasonal campaigns for O ddle by GroupM in late 2012 are about public information campaigns . Eats during CNY and Mooncake festival. Accounts: Q atar Airways took on board with us also, Unilever Ph - Axe, Lipton, McCormick where I worked with QR Cargo campaigns and Globe Telecoms digital creative pitches. Del Monte Philippines UI Design Art Direction Prototyping Jolim Oddle Website What is Oddle Design Rationale ODDLE Oddle is a platform built to empower restaurants Real merchants, real product shots, real data with successful results and elevate Oddle Website to take charge of their future. Using Oddle’ the brand using the new brand guidelines to pave the way for the future of this new Oddle Eats App system, restarurants can sell online, activate and identity. Crafting the visuals based on this principle creates a cohesive, consistent retain their customer data in an omni-channel theme, look and feel for the whole website. My task is to ensure that this new Managed Marketing world. They offer sales channel for delivery and branding is translated and expressed in the best quality that denotes the Service take-away, reservations, and dine-in ordering. innovativeness of Oddle’s products and services.` AG E N CY WO R K Visit the website Qatar Rail Qatar Airways Barwa Group FMCG Collection Jolim Oddle Pass UI Design UX Design Art Direction ODDLE Oddle Eats is Oddle’s Food Discovery Platform - Oddle Website a marketing and sales channel to help connect food makers to food lovers. Oddle Eats App Managed Marketing Mission Service The app will improve the post-order experience in tracking their orders through push notifications. AG E N CY WO R K This will also enhance the checkout process between each Oddle shop, as they don’t have to Qatar Rail log in every time a session end on a web browser. Qatar Airways Design Rationale Barwa Bank Visuals denote authentic human emotions, great FMCG Collection food shots, clean and sophisticated use of white space and fonts that speak to the quality of the app's curated restaurants, recommendations and well-written editorial content. Try the App Project Folder Jolim Managed Marketing Service 1 of 2 Brand Folder Creative Direction File Management Advertising Design Mother Brand Folder ODDLE This value-added service helps Oddle restaurant Oddle Website partners with their digital presence through social Oddle Eats App media and email marketing, strategy, creatives, Managed Marketing and SEO. Service I managed 4 marketing designers during my stint as Design Lead for Managed Marketing Service AG E N CY WO R K we’re we design social media ad campaigns for Qatar Rail Oddle restaurant partners. Qatar Airways Through team alignment and sync-ups - I helped Barwa Group them devise a system for file management that FMCG Collection will work for over 100+ merchants that avail of this service. This includes Folder Management, File Brand > Project > Application naming, Production tools, and Design Evaluation. File Naming 01*-FBPost-MothersDay-Jollibee_YYYY-MMDD(1).psd Angle Number Specs (FBPost, Project Brand Version FBCarousel, ,EDM etc.) Name Date: This date format will help us quickly browse the latest file by seeing the month & date on MacOS file naming truncation. (File...0922(1).psd) Jolim Managed Marketing Service Design Showcase 2 of 2 Creative Direction File Management Advertising Design ODDLE For our key accounts without brand guidelines, we create a simple mood board to document their brand colours, fonts used, style of Oddle Website photography, current social media posting and design references that spark inspiration and fit the look and feel of the brand. Oddle Eats App Managed Marketing Service AG E N CY WO R K Qatar Rail Qatar Airways Barwa Group FMCG Collection Jolim Qatar Rail Public Information 1 of 3 ODDLE Art Direction Graphic Design Oddle Website Oddle Eats App Brief Managed Marketing The objective of the campaign is to Service Increase awareness of Qatar Rail and its projects and inform the public of key milestones in a project's progress. AG E N CY WO R K The campaign should create buzz, Qatar Rail and excite the nation as Qatar fulfils its vision. | Public Information | Metro Art Design Rationale Qatar Airways For these teaser ads - we use the streak of light on the actual city route Barwa Group of the LRT and Tram. This is when FMCG Collection news that the designs of these trains are about to be unveiled. As a designer and co-art director of this campaign, we compose a visual making sure that it shows the landmark of this route - The Buj Doah tower and the Lusail Towers. Jolim Qatar Rail Public Result 65% of respondents got to know about Qatar Rail projects through our social media and Information 2 of 3 newspaper advertisements. Doha Metro advertising recall is as high as 60% for OOH and ODDLE Art Direction Graphic Design newspapers. 15% more press coverage and 32 more articles on local media vs. 2015 Oddle Website Oddle Eats App Managed Marketing Service AG E N CY WO R K Qatar Rail | Public Information | Metro Art Qatar Airways Barwa Group FMCG Collection Train Reveal Launch Ads | This is the first time an official LRT and Tram designs are unveil to the public CreativeDirector: Rafaelle Cesaro Associate Creative Director: Nishant Sha Arabic Copywriter: Naser Al-Khalaileh Graphic Design and Art Direction: Jonathan Lim (me) Jolim Qatar Rail Metro Art 3 of 3 Art Direction Digital Illustrations ODDLE Brief Oddle Website Qatar Rail and Qatar Fine Arts Society Oddle Eats App organized an art festival event in Katara where local artists take on-site paintings Managed Marketing of their interpretation of the upcoming Service metro in the country. Surrealism Design Rationale AG E N CY WO R K Qatar Rail T he creative process involve in this when I start e xploring for design inspiration Cubism Modern Art | Public Information (without pun intended ) is abstract. But | Metro Art as I went through design e xploration the, idea of using the art movement hits right Qatar Airways for me and my creative team in working Barwa Group for this campaign . FMCG Collection T he Metro interpretation in C ubism style , Creative D irector : C , Rafaelle esaro Pop-Art and Surrealism was done in pen Associate Creative D irector : and pencil to sketch the idea and turn it N ishant Sha into a vector using Adobe Illustrator. Arabic Copywriter : N aser Al-Khalaile h Art D irection (P ictograms ): Jawad G hraye b Graphic D esign and Art D irection : Jonathan L im (me ) Pictograms Jolim Qatar Airways - Destination Graphic Design Presentation Design Pitch ODDLE Communication Objective Oddle Website To increase awareness of the Qatar Oddle Eats App Airways offering of its global network and over 150 destinations in a truly engaging Managed Marketing and captivating way. Service Design Rationale AG E N CY WO R K W e have a chance to inspire people to go Qatar Rail places. But more importantly we , strategically have the opportunity to give Qatar Airways another dimension to travel by being less | Destination about simply the destination and more | myDestination App about the e x perience. Barwa Group Make Traveling More Personal. FMCG Collection B y using an epic picture of a distant , landscape we instil a sense of wanderlust within the reader. A small bo x reading “Y ou C ould B H e ere ” amidst the image places the reader at the heart of it and encourages them to e xplore. To ex perience true immersion. Jolim Qatar Airways - myDestination App Art Direction UI Design Prototype Pitch ODDLE Oddle Website Overview Before making this investment, travellers are taking Oddle Eats App time to research all the possibilities. Over 40% of Managed Marketing travellers say they bounce back and forth between Service dreaming about and planning their next trip. When first thinking about a personal trip, 1 in 3 AG E N CY WO R K travellers says they haven’t typically decided on a Qatar Rail specific destination. Qatar Airways With this web app, we can help this decision-making | Destination by filtering the criteria they are looking for - the | myDestination App search result comes with real Qatar Airways data where they can book a flight right into the web app. Barwa Group FMCG Collection This is part of the Qatar Airways Destination creative pitch campaign. Creative D irector : Art D (P ): irection rint Julien G illet Jawad G b hraye English Copywriter : D esign and Art D irection (D ): igital C S al inclai r Jonathan L ( ) im me Watch the Web App Arabic Copywriter : N aser Al- K halaileh Jolim Barwa Group - Annual Report Art Direction Graphic Design Print ODDLE Oddle Website Overview Taking inspiration from Barwa’s wave and star Oddle Eats App corporate logo, I created this combination of Managed Marketing geometric and surreal design elements that merged Service into their traditional Islamic architecture. This is for their 2015 Barwa Bank Annual Report. AG E N CY WO R K Barwa Annual Report consists of 3 different reports for general business, real estate and finance. Qatar Rail Qatar Airways Barwa Group FMCG Collection Creative Director English Copywriter Arabic Copywriter Art Direction &Graphic Design: View online Jonathan Lim (me) Jolim FMCG Collection UI Design Digital Design Social Media ODDLE Samples of different Unilever projects Oddle Website that I worked with during my Studio Lead - Oddle Eats App Digital Designer role in Group M - Movent. Managed Marketing Service View the PDF AG E N CY WO R K Qatar Rail Qatar Airways Barwa Group FMCG Collection Jolim Jonathan Lim The Oddle Company UI/UX Designer Singapore | 2017 OCT •• TripleTwo Sr. Digital Designer Qatar | 2016 JAN • 2017 OCT Group M Studio Team Lead Philippines | 2007 DEC • 2015 SEP Working for Oddle, Oddle Restaurant Ideate, execute and direct visual and Design collaboration with GroupM Partners, and Oddle Eats. digital concepts and graphics to meet agencies for creative pitch and studio Connect client briefs and expectations, ensuring requirements. Development, design, and maintaining the high-quality design work during all +65 9156 6773 design systems. Art direction of the visual processes to final art and production. Manage studio team workloads, costings, +63 945 162 2773 appearance for new product features and project timeline and man-hours quotation enhancements. Provides input and Clients: for projects and job order requests from jolim@duck.com feedback in product development, Qatar Airways, Qatar Rail Digital Producers and Account Managers. dribbble.com/jolim determining that each pixel was developed and designed according to Clients: instragram.com/jolimph GREY specifications. Unilever Philippines, Globe Telecoms Sr. Creative Designer Art direction for Oddle Eats, and its Qatar | 2015 SEP • 2016 JAN restaurant partner's social media creatives. Creation of reusable design Conceptualization and execution of ideas templates for account managers to use with Illustrator, Photoshop, InDesign and for online and offline collateral needs. other software that are suitable for Prepare specifications, production, and certain projects or campaigns. liaise with suppliers for marketing Development of storyboards, collateral production. presentations, and ideation. Education Products/Features Launched: Clients: Oddle Eats App, Oddle Website Revamp, Barwa Group 2003 2007 Shop Editor, Oddle Reserve, Oddle University of Santo Tomas Marketing Design Workflow Bachelor of Fine Arts - Advertising
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