Part 1: With winter closing in and the COVID-19 pan- demic continuing, social isolation and loneliness will be increasing for the elderly. McKnight’s Home Care Daily Pulse will explore the problem with experts and talk to companies, such as Humana, about how they are ad- dressing this social determinant of health with bold new initiatives. Part 2: Technology is helping to bridge the healthcare divide; now it is bridging the social divide for seniors. McKnight’s Home Care Daily Pulse will explore how technology, from robotic animals to Zoom programs, are filling a social void and easing loneliness for the elderly. Part 3: Geriatrician Carla Perissinotto, M.D., is one of the foremost experts on social isolation and loneliness. Perissinotto heads the University of California at San Francisco’s Care at Home Program. Perissinotto will ex - plain how care workers can identify loneliness and what steps they can take to ease it in their patients. The COVID-19 pandemic both exacerbated and shined a light on a growing public health risk among the elderly: social isolation and loneliness. According to the National Academy of Scienc- es, loneliness can be as deadly to seniors as obesity and smoking, and can increase the risk of dementia by 50%. In a special five-part series, “Lonely at Home,” McKnight’s Home Care Daily Pulse will uncover the health risks and costs of social isolation and loneliness, how providers and technology are trying to mitigate the problem, and ways home care and home healthcare agencies can intervene. Part 4: New York City’s Emblem Health is one of the na- tion’s largest nonprofit healthcare providers and insurers. Under the helm of CEO Karen Ignagni, Emblem has devel - oped a series of initiatives to increase social touchpoints for seniors and contain healthcare costs. Part 5: Podcast: Linda Fried, M.D., is the dean of Co- lumbia University’s Mailman School of Public Health and director of the Robert N. Butler Columbia Aging Center. The renowned epidemiologist and geriatrician will dis- cuss how social isolation and loneliness can exacerbate poor senior health and offer a broad perspective on how we address the problem as a nation. SPONSORSHIP OPPORTUNITIES Lonely at Home Series Sponsorship • sponsor included on all branding • all articles will also appear in the daily newsletter Lonely at Home Series Wrap Up ‘Newsletter’ • sponsor branding on newsletter • sponsor ad included Podcast Sponsorship • sponsor ads on landing page for 30 days • sponsor call out within the podcast Package Price: $9,500 (Value: $14,000) Package Price: $15,000 (Value: $25,000) For more information, please contact: Denise DeVito denise.devito@mcknights.com Ginger Jones ginger.jones@mcknights.com Janine Orlando janine.orlando@mcknights.com Robin Broomer robin.broomer@mcknights.com Dedicated eBlast • select any of the content topics, each will receive its own eblast • deploys to 30,000 subscribers • sponsor leaderboard ad included in deployment Retargeting Campaign for 30 Days • 100,000 impressions • fantastic way to keep the marketing funnel open for an entire month after the eblast