The story of SpaceX Romantic Expensive Interplanetary Doing something Entrepreneurial explorers. and slow. species. different. directness. The next Public/private mission. partnership. Race against time. Regain Reduce Breakthrough public costs by rocket interest. factor of 10. technology. SpaceX 2010-2020 Everyday heroes. Ordinary world. Compelling villain. Call to adventure. Crossing the threshold. doing something SpaceX 2001 - 2020 Romantic Expensive and Race against time. the Next mission. explorers. slow. Behind in the race different. Driven to explore to find sustainable Developed by civil solutions e.g. The short-term Sign up and share the unknown and next step on the servants, built by energy, universal the risks and the push boundaries, space-learning for benefits for big aerospace. internet, rewards. Cost+ contracts. multiplanet curve. humanity. habitats. Public/Private. Regain Public Business model Breakthrough Interplanetary interest. innovation. Technology. species. Entrepreneurial Overcome “not Deliver Undercut Permanent directness invented here” transformational existing launch self-sustaining including speed, syndrome and world-firsts while companies and settlement of aligned with long unite in common proving innovation build in-house. Earth and Mars. term and safety. ‘moonshot’ goal. isn’t reckless. Mentor, allies and gifts. Three challenges. Better world. SpaceX 2008 mars oasis Everyday heroes. Ordinary world. Compelling villain. Call to adventure. Crossing the threshold. SpaceX 2001 – Mars oasis Romantic Expensive and BE part of the Do something explorers. slow. Next mission. different. Mars Society in LA. Translife Mission Refurbish ICBMs. Rejected in Artic research Russian centre for mice. negotiations. Business model Breakthrough Interplanetary innovation. Technology. species. Reduce the price Raw materials Mars Oasis by 10x by building 3% of the cost. Project – Space the rocket Greenhouse. ourselves. Mentor, allies and gifts. Three challenges. Better world. Everyday heroes. Ordinary world. Compelling villain. Call to adventure. Crossing the threshold. SpaceX 2001 – Mars oasis Romantic Expensive and race against time. BE part of the Do something explorers. slow. Next mission. different. Speed, scale and Translife Mission scope of Mars Buy and refurbish Rejected by Mars Society in LA. Artic research Programmes e.g. an Intercontinental Russians in centre for mice. Curiosity and Ballistic Missile. negotiations. Mars One. Public/Private. Regain Public Business model Breakthrough Interplanetary interest. innovation. Technology. species. Advisors incl. ex- Grow mustard Reduce the price Ability to design Mars Oasis CIA VC arm and seeds in Martian by 10x as raw and build an Project – Space NASA’s Jet soil. “the furthest materials only 3% improved rocket. Greenhouse. Propulsion Team. life has travelled” of costs. Mentor, allies and gifts. Three challenges. Better world. SpaceX 2011-2018 Reusable orbital rockets SpaceX 2011-2018 Reusable Rocket Everyday heroes. Ordinary world. Compelling villain. Call to adventure. Crossing the threshold. explorers. Expensive and Race against time. BE part of the Do something slow. Next mission. different. Supporters of NASA Artemis Tension between New vehicle in a US spacecraft, space launches – and Boeing speed of decade for built on US soil. ISS, Hubble, moon lander. innovators and manned space Moon, Satellites. time for safety. flight. Public/Private. Regain Public Interplanetary interest. species. Docking with 80x safe Live launch, International launches with Endeavor Space Station and NASA. astronauts. open competitive industry for low Earth orbit. Mentor, allies and gifts. Three challenges. Better world. SpaceX 2011-2018 Reusable Rocket Everyday heroes. Ordinary world. Compelling villain. Call to adventure. Crossing the threshold. Romantic Expensive and Running of Of time. BE part of the Do something explorers. slow. Next mission. different. Move faster to Desire to open Single-life launches Prove with the meet aspirations Rapidly reusable access to low for payloads is world’s most for 2020-2030 launch system. Earth Orbit and prohibiting powerful rocket series of Mars beyond. progress. – Falcon Heavy. missions. Public/Private. Regain Public Business model Breakthrough Interplanetary interest. innovation. Technology. species. Investors e.g. Reusable rockets Google and Launch of Elon’s Immediate Land rocket a key step in Fidelity. First Tesla Roadster reduction of 50% successfully on making space customer SES. to Bowie for cost and potential floating travel affordable Insurers. NASA solar orbit. in excess of factor launchpad. to (almost) and data. of 100. everyone. Mentor, allies and gifts. Three challenges. Better world. SpaceX 2020 crew dragon Everyday heroes. Ordinary world. Compelling villain. Call to adventure. Crossing the threshold. SpaceX – 2020 Crew Dragon explorers. Expensive and Race against time. BE part of the Do something slow. Next mission. different. Supporters of NASA Artemis Tension between New vehicle in a US spacecraft, space launches – and Boeing speed of decade for built on US soil. ISS, Hubble, moon lander. innovators and manned space Moon, Satellites. time for safety. flight. Public/Private. Regain Public Business model Breakthrough Interplanetary interest. innovation. Technology. species. Docking with 80x safe Live launch, Provide service for Dragon International launches with Endeavor lower fixed price Capsule and Space Station and NASA. astronauts. and open access. Falcon 9. open competitive industry for low Earth orbit. Mentor, allies and gifts. Three challenges. Better world. Everyday heroes. Ordinary world. Compelling villain. Call to adventure. Crossing the threshold. SpaceX – 2020 Crew Dragon explorers. Expensive and Race against time. BE part of the Do something slow. Next mission. different. Supporters of Tension between New vehicle in a NASA Artemis US spacecraft, manned space speed of decade with and Boeing built on US soil. flights – ISS, innovators and astronaut launch moon lander. Hubble, Moon. time for safety. capability. Public/Private. Regain Public Business model Breakthrough Interplanetary interest. innovation. Technology. species. Provide service for Docking with 80x safe Live launch, lower fixed price. Dragon International launches with Endeavor Open competitive Capsule and Space Station and NASA. astronauts. access for manned Falcon 9. feeling of new era and unmanned space exploration. launches. Mentor, allies and gifts. Three challenges. Better world. Story of elon musk Everyday hero. Ordinary world. Compelling villain. Call to adventure. Crossing the threshold. ELON MUSK Allies, mentors and gifts. Three challenges. Better world. strongerstories.org
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