The story of SpaceX Regain public interest. Breakthrough rocket technology. Reduce costs by factor of 10. Romantic explorers. Interplanetary species. Doing something different. The next mission. Expensive and slow. Race against time. Public/private partnership. Entrepreneurial directness. SpaceX 2010 - 2020 Everyday hero es Ordinary world. Compelling villain. Mentor, allies and gifts. Better world. Three challenges. Romantic explorers. doing something different. SpaceX 2001 - 2020 the Next mission. Expensive and slow. Race against time. Call to adventure. Crossing the threshold. Business model innovation. Breakthrough Technology. Regain Public interest. Public/Private. Interplanetary species. Overcome “not invented here” syndrome and unite in common ‘moonshot’ goal. Permanent self - sustaining settlement of Earth and Mars. Undercut existing launch companies and build in - house. Sign up and share the risks and the rewards Entrepreneurial directness including speed, aligned with long term and safety. Developed by civil servants, built by big aerospace. Cost+ contracts. Driven to explore the unknown and push boundaries, for benefits for humanity. Behind in the race to find sustainable solutions e.g. energy, universal internet, multiplanet habitats. The short - term next step on the space - learning curve. Deliver transformational world - firsts while proving innovation isn’t reckless. SpaceX 2008 mars oasis Everyday hero es Ordinary world. Compelling villain. Mentor, allies and gifts. Better world. Three challenges. Romantic explorers. Do something different. SpaceX 2001 – Mars oasis BE part of the Next mission. Expensive and slow. Call to adventure. Crossing the threshold. Interplanetary species. Reduce the price by 10x by building the rocket ourselves. Mars Oasis Project – Space Greenhouse. Raw materials 3% of the cost. Refurbish ICBMs. Rejected in Russian negotiations. Translife Mission Artic research centre for mice. Mars Society in LA. Business model innovation. Breakthrough Technology. Everyday hero es Ordinary world. Compelling villain. Mentor, allies and gifts. Better world. Three challenges. Romantic explorers. Do something different. SpaceX 2001 – Mars oasis BE part of the Next mission. Expensive and slow. race against time. Call to adventure. Crossing the threshold. Regain Public interest. Interplanetary species. Reduce the price by 10x as raw materials only 3% of costs. Grow mustard seeds in Martian soil. “the furthest life has travelled” Mars Oasis Project – Space Greenhouse. Rejected by Russians in negotiations. Advisors incl. ex - CIA VC arm and NASA’s Jet Propulsion Team. Translife Mission Artic research centre for mice. Mars Society in LA. Public/Private. Speed, scale and scope of Mars Programmes e.g. Curiosity and Mars One. Business model innovation. Breakthrough Technology. Buy and refurbish an Intercontinental Ballistic Missile. Ability to design and build an improved rocket. SpaceX 2011 - 2018 Reusable orbital rockets Everyday hero es Ordinary world. Compelling villain. Mentor, allies and gifts. Better world. Three challenges. explorers. Do something different. SpaceX 2011 - 2018 Reusable Rocket BE part of the Next mission. Expensive and slow. Race against time. Call to adventure. Crossing the threshold. Regain Public interest. Interplanetary species. Live launch, Endeavor astronauts. Docking with International Space Station and open competitive industry for low Earth orbit. US spacecraft, built on US soil. 80x safe launches with NASA. NASA Artemis and Boeing moon lander. Tension between speed of innovators and time for safety. New vehicle in a decade for manned space flight. Public/Private. Supporters of space launches – ISS, Hubble, Moon, Satellites. Everyday hero es Ordinary world. Compelling villain. Mentor, allies and gifts. Better world. Three challenges. Romantic explorers. Do something different. BE part of the Next mission. Expensive and slow. Running of Of time. Call to adventure. Crossing the threshold. Regain Public interest. Interplanetary species. Immediate reduction of 50% cost and potential in excess of factor of 100. Launch of Elon’s Tesla Roadster to Bowie for solar orbit. Reusable rockets a key step in making space travel affordable to (almost) everyone. Land rocket successfully on floating launchpad. Rapidly reusable launch system. Prove with the world’s most powerful rocket – Falcon Heavy. Investors e.g. Google and Fidelity. First customer SES. Insurers. NASA and data. Single - life launches for payloads is prohibiting progress. Desire to open access to low Earth Orbit and beyond. Public/Private. Move faster to meet aspirations for 2020 - 2030 series of Mars missions. Business model innovation. Breakthrough Technology. SpaceX 2011 - 2018 Reusable Rocket SpaceX 2020 crew dragon Everyday hero es Ordinary world. Compelling villain. Mentor, allies and gifts. Better world. Three challenges. explorers. Do something different. SpaceX – 2020 Crew Dragon BE part of the Next mission. Expensive and slow. Race against time. Call to adventure. Crossing the threshold. Regain Public interest. Interplanetary species. Dragon Capsule and Falcon 9. Live launch, Endeavor astronauts. Docking with International Space Station and open competitive industry for low Earth orbit. Provide service for lower fixed price and open access. US spacecraft, built on US soil. 80x safe launches with NASA. NASA Artemis and Boeing moon lander. Tension between speed of innovators and time for safety. New vehicle in a decade for manned space flight. Public/Private. Business model innovation. Breakthrough Technology. Supporters of space launches – ISS, Hubble, Moon, Satellites. Everyday hero es Ordinary world. Compelling villain. Mentor, allies and gifts. Better world. Three challenges. explorers. Do something different. SpaceX – 2020 Crew Dragon BE part of the Next mission. Expensive and slow. Race against time. Call to adventure. Crossing the threshold. Regain Public interest. Interplanetary species. Dragon Capsule and Falcon 9. Live launch, Endeavor astronauts. Docking with International Space Station and feeling of new era space exploration. Provide service for lower fixed price. Open competitive access for manned and unmanned launches. US spacecraft, built on US soil. 80x safe launches with NASA. NASA Artemis and Boeing moon lander. Tension between speed of innovators and time for safety. New vehicle in a decade with astronaut launch capability. Public/Private. Business model innovation. Breakthrough Technology. Supporters of manned space flights – ISS, Hubble, Moon. Story of elon musk ELON MUSK Everyday hero. Ordinary world. Compelling villain. Call to adventure. Crossing the threshold. Three challenges. Better world. Allies, mentors and gifts. strongerstories.org