Field Marketing agency in Mumbai Field Marketing agency in Mumbai is a series of activities carried out by highly trained marketers that contribute to the brand building, customer relationship management, lead generation efforts of a client/company. Field marketing includes targeted direct sales promotions, merchandising, auditing, sampling, demonstration, experiential marketing, organizing roadshows, and events. The Field Marketing Council defines field marketing as ' measurable, face - to - face brand development and customer relationship management through using highly trained people. ' Field marketers are responsible for interacting with the brand's customer/pros pect base to inform, educate, influence, and persuade them towards a purchase decision. In the B2B context, field marketers have a mixture of sales and marketing expertise and engage with customers/prospects across several touchpoints such as events, tra de shows, conferences, webinars, and in - person meetings. In the B2C context, field marketers are present at locations where there is a high density of prospects - at shopping malls, street corners, eating joints, gyms, marathons, etc. Benefits Of Field Marketing Field marketers are highly trained to match the needs of the target audience and are fully aware of their business and brand values. Here are the most significant field marketing benefits that every company could experience: • Improves Brand Perception Field marketing enables brands to interact directly with their target audience and allows them to experience the brand first - hand. Field marketing is often at the point of sale or during specific events (such as exhibitions, conferences, roadshows, webinars, etc.). These are ideal points to gain mindshare of the prospect, instill brand values, and increase brand loyalty until they become customers. Field marketing is the process of registering your offer in t he minds of customers to remind them of your product's existence and availability when they have a need. • Handles Cynical Customers Customer cynicism is real. Customers are intelligent, savvy, and better - informed. They are looking for instant gratifica tion rather than drawn - out negotiations, as they try to get answers to their questions. Field marketing is best suited to deal with cynical customers because field marketers can answer real - time during product demonstrations, onboarding, events, webinars , POS interactions. • Augments the Sales Effort Sales reps have their hands full by attending to qualified leads that the marketing teams get into the sales funnel. Often, they may not have enough bandwidth to onboard customers or nurture them as they gr adually become familiar with a product/service. Field marketers can take the lead here to take the pressure off sales teams and handhold prospects until they are comfortable on their own. • Enhances Customer Relationships Field marketing helps provide a consistent customer experience wherever and whenever the customer touches the brand. Once customers have purchased a product or availed a service, they expect to be identified and recognized - this is table stakes in today's fast - paced world. For example, once a customer has been to a retail store, he or she expects the retailer to know everything about himself or herself in the next interaction. Field marketing reps can provide customers with consistent answers for all their queries, thereb y increasing their trust in the organization. • Provides Measurable ROI Successful field marketing campaigns give quantifiable and tangible results. Brands get real - time reporting through the use of field marketing reporting software that loads onto a mu ltitude of devices like mobile phones, tablets, and laptops. Product managers and brand owners can view reports on a real - time basis through tablets, mobiles, websites, dashboards, and learn how their field marketing campaigns are performing. • Accurate Targeting Field marketing activities include sales promotions, onboarding, nurturing, sampling, demonstration, experiential marketing, organizing events, roadshows, and conferences. Field marketers responsible for these activities, choose the locations, formats, in - house (and external) experts, and marketing collateral after researching about their target audience. This approach helps them cater to the needs of the target audience in a focused manner.