Bound Podcasts Partnership Deck - Bound

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Join India's Podcast Boom And Grow Your Brand With 2022 About Bound We help individuals and businesses grow through stories. 35K Community Members Welcome to the age of boundless creativity. Good storytelling can create measurable growth for you. But how? We believe in content with purpose, a sharp narrative edge, and clear Top 1.5% of global results. podcasts We conceptualize content across formats and touch points empowered by strategic collaborations for audiences in India and abroad. 200K Listens Join us as we uncover the best of human wisdom. We identify and curate India’s best stories and to drive authentic conversations that create lasting impact. 170 Stories Created 6K Creators Upskilled Don't Miss Out On India's Audio Revolution Gain access to a vibrant and educated audience: India had 95 million monthly active users (MAUs) for online audio content and spent 2,290 billion minutes consuming online entertainment in 2021. Become integral to your audience's choices and lifestyle: 83% of millennials and 70% of Gen-Zs in India believe streaming platforms have shaped how they discover and connect with broader culture. Turn OUR listeners into YOUR customers: 41% of podcast listeners have reported trusting ads more if heard in a podcast and 81% of podcast listeners say they have taken action after listening to a podcast ad. Build your own loyal fanbase with branded podcasts: Podcasts that mention the brand deliver on average 16% higher engagement and 12% higher memory compared to surrounding content. We Grow With Our Partners Press and Features Susegad Stories From Goa This podcast goes beyond Goa’s beaches and uncovers its unique culture and lifestyle. Through conversations with Goans who are actively working to showcase, preserve and celebrate Goan culture, we discover what makes Goa what it is today. An immersive escape into our dream destination / future home. Goa is everyone’s happy place. It’s the go-to destination with over 8 million Indian and international tourists (aka potential listeners). A growing number of globally curious, creative and urban professionals are considering moving to Goa. Launching season 1 with 12 episodes in May 2022! About The Host: What is Susegad? Clyde D'Souza Susegad is the Goan style of living: with slow days, chill vibes, and absolute peace and contentment. Now, the listeners from all over the world can love and live this lifestyle. What’s in it for you? Partner with India’s first podcast exploring Goan culture and influences. Associate your brand with to Goan tastemakers and thought leaders. The Susegad lifestyle can fit very well into a brand’s ethos - work-life balance and meaningful living. Build a positive association with your target customers through meaningful and feel-good content. A glimpse into the podcast. Clyde D'Souza is a creative director who Explore the hidden interiors of Goa known only to the locals. has worked in TV, print, and digital. He is Deep dive into the art of making (and drinking) Feni. the author of Susegad: The Goan Art of Is Goa becoming India’s biggest creative hub? Contentment. He lives between Mumbai What stories do Goa’s buildings and architecture reveal? and Goa. What is moving to Goa really like? Dream vs Reality Partner With Us! PACKAGE 1: Sponsor ONE PACKAGE 2: Sponsor FIVE TITLE SPONSORSHIP: Episode Episodes Sponsor the full season of 12 episodes Dedicated social media campaign + Dedicated social media campaign + exclusive sponsorship of 1 episode exclusive sponsorship of 5 episodes For each episode: Brand sponsorship mention in the intro Brand sponsorship mention in the intro 1 minute midroll ad We promote our sponsors on every Brand logo on all podcast creatives 1-minute midroll ad aspect of the podcast (audio, artwork, Brand mention in shownotes and all Brand logo on all podcast creatives shownote) and on social media to social media posts about the episode Brand mention in shownotes and all social ensure maximum exposure. media posts about the episode 3 Instagram posts featuring the collaboration released within 7 days of 3 Instagram posts featuring the With host-read organic ads, we tailor collaboration released within 7 days of the message to make it more episode release episode release authentic and effective for our audience. We can also create a personalized package. Schedule a call with us to find the perfect option for your brand! Ranked in the Our Shows top 1.5% of podcasts Invest in the content globally! that works best with Books and Beyond with Bound your brand! Tara and Michelle chat with India's finest and award-winning authors about their creative processes and what makes them tick. 4 seasons, 185K+ listens Trending in 28 countries The Book People Aishwarya demystifies the publishing industry through conversations with editors, publicists, influencers, entrepreneurs, etc. Fernweh Insights 13 episodes, 15K listens Prominent leaders and influencers shaping Trending in 3 countries the industrial and industrial technology sector. Created by Fernweh Group Coming Soon Brand Excavations Whispers In The Dark How did the Dona Paula statue get its name? Where did the legend of the Cudail come from? Why do we love small spooky towns? Explore the blurred lines between truth and fiction in stories from South Asia. Uncover the history behind some of India’s iconic brands with Chandrima Das and analyze why and how they are relevant today. Brands India's horror expert and bestselling author of Young Blood like Maggie, Thums Up, Air India, Parle G, Raymond, etc. and Talking Dead Create A Branded Podcast 1. 2. 3. 4. Concept & Scripting Recording & Editing Launch & Marketing Analysis & Growth We can help you create your own podcast and build a loyal fanbase Content and Stress-free and high Creative ways build an Monitoring KPIs and business strategy quality production audience and grow the podcast conversions Want To Know More About Podcasts? We have created resources to demystify podcasts for individuals and brands. India's first podcasting guidebook An engaged community of 200+ Direct access to podcast creators and listeners podcast lovers, creators and Insights about podcast ads and branded podcasts listeners. Predictions about the podcast industry in India We Are Storytelling Experts And Passionate Curators Tara Khandelwal Michelle D’costa Aishwarya Javalgekar Founder Managing Editor Head of Content and Podcasts With business and publishing degrees Michelle's writing has been published Aishwarya is a writer, book editor and from Columbia University and 10+ in over 50 journals. She is an editor, podcast producer. She conceptualizes years of experience as a book editor, mentor, book reviewer, and manages and produces all of Bound's podcasts. Tara is constantly searching for new all of Bound's offerings and services. stories and ideas. She loves cold brew coffee and stories She’s a creative problem solver and that break norms and formats. She loves listening to podcasts and has built her own community of playing with her dog, Simba. writers across the globe! Is A Podcast The Right Solution For You? Book a FREE 15 minute call to start a conversation. What kind of podcast would my customers listen to? What do I want to communicate about my brand? How do I create an effective content strategy within my Aishwarya Javalgekar budget and timeline? What would a partnership with Bound look like? Head of Content and Podcasts connect@boundindia.com BOOK A CALL