How to design retail + brand spaces that attract attention, photos, and sales The Social-First Merchandising Checklist @Célinastudio_ Why Social-First Merchandising Matters Your space is part of your marketing. Customers decide in seconds whether to stop, shop, or share. If it doesn’t photograph well, it often doesn’t sell as well. Merchandising should guide both the customer and the camera. Tip: Good merchandising sells. Social-first merchandising sells and markets for you. The Social-First Merchandising Framework Stop the Scroll – Make your space instantly eye- catching. Tell a Story – Let your products and displays speak for your brand. Guide the Eye – Lead customers naturally through your space. Invite Interaction – Encourage touching, trying, and photographing. Drive Conversion – Make buying feel easy and intentional. Do you have one clear focal point visible from the entrance or outside? Are your colors, textures, or lighting creating contrast that pops on camera? Is your logo or brand identity visible in photos? Would someone pause and take a picture here? If everything is important, is anything actually standing out? Checklist Part 1: Stop the Scroll Can someone understand what you sell in under 5 seconds? Is there a hero product or main display that draws attention first? Are products grouped intentionally to create a story, not randomly? Does the customer’s eye flow naturally from high-impact to smaller details? Do your signs support your story instead of creating clutter? Checklist Part 2: Tell a Story + Guide the Eye Visual Tip: Think in layers Hero - Supporting - Detail Checklist Part 3: Invite Interaction Are there photo-friendly moments customers will notice? Are mirrors, props, textures, or surfaces placed intentionally for interaction? Can customers touch or try products easily? Is there enough space to step back and photograph your displays? Does your setup encourage lingering, not rushing? Reminder: Interaction leads to photos. Photos lead to reach. Are your bestsellers easy to find without searching? Is pricing clear and easy to read? Are complementary products merchandised together to encourage add-ons? Is your checkout area functional yet visually consistent with your brand? Does the final moment of the experience feel intentional and on-brand? Checklist Part 4: Drive Conversion Next steps: Book a Virtual Merchandising Edit Schedule a Pop-Up or Retail Space Audit Email us or DM us on Instagram to start Next Steps If you checked “no” more than you expected — don’t worry, you’re not alone! Célina Studio helps brands like yours create spaces that look amazing, photograph beautifully, and sell better. Célina Studio | Visual Styling + Merchandising @CélinaStudio_ celinastudiohq@gmail.com