Convincing Storytelling How to tell a story that influences your audience to take action. 1 Current Situation 2 What’s happening right now? What’s the problem? Unwanted Future 3 What would happen in the case of a) Inaction, or b) The “wrong” action? Possible Future 4 What could be the new result, if they were to take effective action? Proof 5 How do you know that you have the solution? Tell a success story. Call to Action What needs to be done? Be specific and direct. CreativeActCoaching.com
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