CREATOR STYLE GUIDE HEY, THERE! We're so excited to have you participate in our campaign! Please review our guideline and requirements for posting. CREATOR STYLE GUIDE OUR PHILOSOPHY Envio skin was created to alleviate both the mental and physical stress of acne. We realized that it is more important than ever to treat the “whole person.” Our dual solution for managing acne through effective and carefully formulated products, combined with counseling services, was created to make sure, we help tackle all barriers acne creates - whether they are visible or not. OUR CORE VALUES We believe in in the importance of m ental health and wellness, self-confidence, convenience and flexibility, quality and results. OUR STORY The mother-daughter duo was inspired to create Envio skin, a brand specifically created by the personal and professional experiences that Janice and Carol have encountered. Envio skin’s acne-fighting products were designed to be convenient, simple and easy for on-the-go. They decided to provide Envio skin online and through monthly subscription so that teens could go back to living their full lives, avoiding lengthy and embarrassing conversations about their skin with parents and doctors. BRAND VALUES AND PHILOSOPHY CREATOR STYLE GUIDE BRAND MESSAGING LIGHTHEARTED • We are a team! Working together to help you see yourself clearly again TM PROFESSIONAL GRADE • You’ll see incredible results • Results begin to appear in 2-3 weeks (pending daily use) • Envio contains more powerful active ingredient strengths, yet has minimal and manageable side effects • Skincare regimen that shows results through the process ADAPTIVE • Skincare made for teens and young-adults on-the-go • We create formulas with a simple easy to use daily regimen, we prove that you don’t need multiple skin care products or need to make significant time sacrifices to get clearer skin SUPPORTIVE • Envio skin knows that acne is not only physical, its mental too. Not feeling your best can lead to a lot of stress, which can sometimes aggravate your skin even more. That’s why we offer discounted counseling services, to help our customers handle the invisible effects of acne CREATOR STYLE GUIDE VIDEO COMPOSITION • DO ensure products are clean when shooting • DO ensure brand labels are clean and facing outward • DO share videos that are well-lit • DO make sure skin is cleansed before shooting • DO focus on your skincare routine and skin type • DO ensure all (before and after) pictures should be as true to life as possible PHOTO COMPOSITION • DO share photos in natural, even lighting • DO NOT photoshop or heavily filter results, product, or content captured • DO share “selfie” style product photos and in-shower backdrops • DO keep it authentic to your unique aesthetic • DO capture the skin if you’re doing a before/after photo • DO ensure content possesses a strong face and product focus • DO ensure all photos should be as true to life as possible Other considerations: • Natural light is preferred • Always high-res imagery COPY COMPOSITION • DO include all necessary hashtags + brand tags in your post: • Hashtags required: #envioskin •Tag in your photo @envioskin CREATOR STYLE GUIDE THANK YOU! CREATOR STYLE GUIDE