CONTENT CREATION 101 Tools Guide for Non-designers 2nd Edition By Ganesh Kanade Marketing Strategist 50+ WORLDCLASS FREE PLATFORMS Hey, Amazing you! Thanks much for grabing this small ebook. When you are a marketer and when it comes to content and collateral creation I know the pain. Quickly building the skillsets with respect to content ideation and creation, graphics designing etc becomes intimidated and tedious. But trust me it is not that difficult. It’s not always necessary to have decades of experience of using professional designing suits like photoshop, Illustrator or InDesign to create world-class design work. There are several tools out there that non-designers like us can use to knock up something pretty decent, without requiring years of knowledge in it. I started my journey as a content creator back in 2009, and that time I was totally dependent on Adobe suite as back then no ready-made content creation platforms were available. In this ebook I have curated for all the non-designers out there who are interested in content and marketing collateral creation. I am personally using these platforms. Tried and Tested so don't worry :) Tools mentioned in this ebook will help you to create Social Media Content, PPTs, Reports, Videos, Email Templates, Printables, Documents, Newsletters, Magzine, Resume, Brochures, Certificates, Infographics....Basically, you name it and you can create it:) So this is not only for marketers but for anyone who would love to create amazing content without much effort. Most of the platforms mentioned are freemium but trust me their free versions are just a goldmine. Let me know if you come across other great platforms apart from the list below, Also I would love to hear your thoughts regarding this ebook. It will keep me motivated to create more cool stuff for you. If you really like this playbook, then don't forget to share it with your friends or colleagues. Ps: This playbook will equally beneficial to Non-marketers as well :) Ganesh Kanade Marketing Strategist MBA-Marketing Symbiosis, PGC-MICA Feedback from the Industry Veterans as well as from the Non-designers Table of Contents ULTIMATE 01 CONTENT CREATION PLATFORMS INFOGRAPHICS MAKERS 02 EMAIL TEMPLATES CREATOR 03 VIDEO CREATION PLATFORMS 04 STORY CREATORS 05 FOR INSTAGRAM AND OTHER SOCIAL PLATFORMS ROYALTY-FREE STOCK VIDEOS, PHOTOS, 06 MUSIC, ILLUSTRATION, VECTORS CONTENT HACKING PLATFORMS (MY FAVOURITE) 07 PLATFORMS FOR WRITERS 08 09 MOBILE EDITING PLATFORMS 10 ULTIMATE GUIDES 11 AWESOME YOUTUBE CHANNELS PAGE 04 Ultimate Content Creation Platforms Be it Social Media posts, ebooks, Flexes, Posters, Presentations, Proposals, Newsletters etc following are the 4 full-fledged tools you should have in your arsenal :) CANVA 01 https://www.canva.com/ ADOBE SPARK 02 https://spark.adobe.com/sp/ DESYGNER 03 https://desygner.com/ VISEME 04 https://www.visme.co/ PAGE 05 Infographics Makers You can't do without infographics if you are creating content, reports, presentations etc. It makes often incredibly detailed research and statistics easy to digest. Below are the great platforms to create infographics. PIKTOCHART 01 https://create.piktochart.com/ VENNGAGE 02 https://venngage.com/ VISME 03 https://www.visme.co/make-infographics/ INFOGRAM 04 https://infogram.com/ PS: Infogram's FREE version doesn't allow you to export the PPTs. Hack: Take the screenshot of the final infograph using website screenshot plugin LAMBDATEST PAGE 06 Email Templates Creator Email marketing is still the best ROI fetching channel in digital marketing. Check out these platforms to create the great eye-catching Email templates. STRIPO 01 https://stripo.email/ BEEFREE 02 https://beefree.io/ CAMPAIGN MONITOR 03 https://www.campaignmonitor.com /email-templates/ TOPOL.IO 04 https://topol.io/ PAGE 07 Video Creation Platforms Videos are inevitable in content marketing. Video on landing pages is capable of increasing conversion rates by over 80% and 90% of customers also say videos help them make buying decisions. Creating Videos is the most time consuming and difficult in the umbrella of content types but the following platforms make it super duper easy. (Most of the platforms add watermarks to your videos. You can hide that watermark by using your brand logo using simple video editing tools) ANIMOTO 01 https://animoto.com/ MOOVLY 02 https://www.moovly.com/ ANIMAKER 03 https://www.animaker.com/marketi ng-video-maker BITEABLE 04 https://biteable.com/ FLEXCLIP 05 https://www.flexclip.com/ RENDERFOREST 06 https://www.renderforest.com/pro mo-video PAGE 08 Story Creators for Instagram and other Social Platforms Ephemeral content is the new normal in digital marketing. And the story is the most engaging ephemeral short content formate. Check out the following platforms to create kickass stories for Instagram and other social platforms. CRELLO 01 https://crello.com/create/instagram -stories/ PLACEIT 02 https://placeit.net/instagram-story- video-maker PIXTELLER 03 https://pixteller.com/video-story-maker PAGE 09 Royalty-free Stock Videos, Photos, Music, Illustration, Vectors Now you know the wide array of platforms to create great content. But what about the raw material? The following platforms are the goldmine of free stock content that you can use. PIXABAY 01 https://pixabay.com/ PEXELS 02 https://www.pexels.com/ VIDEEZY 03 https://www.videezy.com/ FREEPIK 04 https://www.freepik.com/ COVERR 05 https://coverr.co/ BENSOUND 06 https://www.bensound.com/ PAGE 10 Content Hacking Platforms This is my secret sauce I'm sharing with you. Trust me these 21 platforms will blow your mind. Not agreed, just try them. You might end up emailing me your awesome experience with the following tools :) These tools are the most favorite tools of mine when it comes to Growth Hacking from a content perspective. AWESOME PPT TEMPLATE LIBRARY 01 https://24slides.com/templates/feat ured ULTRA QUICK EMAIL COPY 02 https://www.goodemailcopy.com/ AI POWERED WEB CONTENT 03 OPTIMIZER https://inkforall.com/ YOUR WRITING MONSTER 04 https://www.squibler.io/dangerous- writing-prompt-app BUILD JOB WINNING 05 RESUME https://resume.io/ 1,00,000+ FREE ICONS 06 AND ILLUSTRATIONS https://iconduck.com/ PHOTO RETOUCHING 07 https://pablo.buffer.com/ PAGE 11 More Content Hacking Platforms COLOR PALET 08 GENERATOR https://coolors.co/ ONE STOP TYPOGRAPHY 09 RESOURCES https://typographyresources.com/ DESIGN THINKING KIT 10 https://www.designkit.org/methods BACKGROUND REMOVER 11 https://www.remove.bg/ AI POWERED PPT 12 CREATOR https://www.beautiful.ai/ PHOTO EDITING 13 https://pixlr.com/ WORLD CLASS PPT 14 CREATOR https://slidebean.com/ PS: Slidebean's FREE version doesn't allow you to export the PPTs. Hack: Play the final presentation and take its screenshots PAGE 12 More Content Hacking Platforms FONTPAIR 15 (TYPOGRAPHY) https://fontpair.co/ CONTENT IDEA GENERATOR 16 (FUN TOOL) https://www.portent.com/tools/title-maker UI JAR 17 (UI IDEAS) https://uijar.com/ TAKE SCREENSHOT OF ANY WEBSITE 18 https://www.lambdatest.com/chro me-extension CROSS FORMATE 19 CONVERTER https://www.ilovepdf.com/ AI POWERED LOGO 20 MAKER https://looka.com/ PS: I am a true believer of "Identity Design". So please just take an inspiration using LOOKA. And ask a professional Graphic Designer to make your Logo. GET A TEMPLATE FOR ANYTHING UNDER THE SUN 21 https://www.notion.so/Notion-Template- Gallery-181e961aeb5c4ee6915307c0dfd5156d PAGE 13 Platforms for Writers Ideation and getting articles written for your blog or customer's website is a tedious process of investigation, research, drafting and writing. Here some kickass platforms to help you save loads of time. AI BLOG WRITER 01 https://contentbot.ai/ KICKASS HEADLINE 02 GENERATOR https://www.peppertype.ai/ MICO- CONTENT FOR 03 PERSONAL BRAND https://contentdrips.com/ YOUR WRITING MONSTER 04 https://www.squibler.io/dangerous- writing-prompt-app INSTANT RAW SEARCH 05 INSIGHTS https://answerthepublic.com/ FIND THE BEST 06 PERFORMING CONTENT https://buzzsumo.com/ PAGE 14 Mobile Editing Platforms I am a big fan of mobile content creating tools when you have to create content on the go. check out the ios or android versions of the following platforms. But for the extensive content creation, I would recommend the above tons of web platforms. ADOBE SPARK (CONTENT CREATOR) 01 https://play.google.com/store/apps/ details?id=com.adobe.spark.post CANVA https://apps.apple.com/us/app/canv (CONTENT CREATOR) 02 https://play.google.com/store/apps/ details?id=com.canva.editor a-video-layout- design/id897446215#? platform=iphone STORY MAKER (INSTAGRAM STORIES) 03 https://play.google.com/store/apps/ details? id=com.thmobile.storymaker UNFOLD (INSTAGRAM STORIES) 04 https://play.google.com/store/apps/ details?id=com.moonlab.unfold https://apps.apple.com/us/app/unfo ld-story-templates/id1247275033 BOOSTED (INSTAGRAM VIDEO STORIES) 05 https://play.google.com/store/apps/ details? id=com.lightricks.videoboost SNAPSEED (PHOTO EDITOR) 06 https://play.google.com/store/apps/ details? id=com.niksoftware.snapseed PIXLR (PHOTO EDITOR) 07 https://play.google.com/store/apps/ details?id=com.pixlr.express https://apps.apple.com/us/app/pixlr -photo-collages-effect/id526783584 ULTIMATE PAGE 15 GUIDES These are literally the bibles if you are non-designers and want to learn basics or deep dive more into content creation. So don't ignore these cool guides. CONTENT MARKETING MARKETING COLLATERAL IN 2021 https://blog.hubspot.com/marketing/content- https://filestage.io/blog/marketing- marketing collateral/#2_Blog_Posts https://www.semrush.com/blog/content-marketing- https://www.foleon.com/topics/19-types-of- strategy-guide/ marketing-collateral-you-need-now https://backlinko.com/content-marketing-this-year SOCIAL MEDIA VIDEO CONTENT MARKETING CREATION https://www.socialmediaexaminer.com/how-to- https://blog.hubspot.com/marketing/video- create-social-media-style-guide-business/ marketing https://sproutsocial.com/insights/social-media- https://biteable.com/blog/video-marketing/ style-guide/ https://neilpatel.com/blog/video-marketing/ https://blog.hootsuite.com/epic-guide-creating- social-media-visuals/ https://blog.hubspot.com/marketing/visual- content-creation-social-media https://blog.hootsuite.com/epic-guide-creating- social-media-visuals/ ULTIMATE PAGE 16 GUIDES COLOR PSYCHOLOGY TYPOGRAPHY https://coschedule.com/blog/color- https://creativemarket.com/blog/typogra psychology-marketing/ phy-rules https://www.blackbeardesign.com/blog/graph https://blog.hubspot.com/marketing/typ ic-designers/understanding-color-the- ography-terms-introduction meaning-of-color/ https://webdesign.tutsplus.com/articles/ https://99designs.com/blog/tips/branding- a-comprehensive-guide-to-typography- colors/ basics--cms-26644 https://www.canva.com/learn/color-tips/ YOUTUBE PAGE 17 CHANNELS Best Channels I follow Basics of Visual Content, UI/Ux, Brand Identity design, The Futur Graphics concepts and many more https://www.youtube.com/user/TheSkoolRocks Basics of Graphics GCFLearn Free.org https://www.youtube.com/c/GcflearnfreeOrgplus/playlists? view=50&sort=dd&shelf_id=21 Satori Advanced Graphics Designing Graphics https://www.youtube.com/c/SatoriGraphics/playlists Content Marketing YouTube Channels Social Media The best snapshot of all the Social Media platforms Examiner https://www.youtube.com/user/socialmediaexaminer/playlists The best channel for Instagram Hacks Later https://www.youtube.com/channel/UCqzYIYj- fRHV6bv16SpEhFQ/playlists Neil Be it Social Media, SEO, Content Marketing...He is the best Patel https://www.youtube.com/user/neilvkpatel/playlists Kimberly For Content Marketing Jimenez https://www.youtube.com/c/Kimberlyannjimenez/playlists Creativity is contagious, pass it on. -Albert Einstein If you genuinely love this ebook then, please share it with your friends and colleagues or anyone you think is a non-designer who will be benefited from this book. If you know more kickass platforms like these then I would love to try them. You can share your awesome feedback hola@ganeshkanade.com or reachout at me www.ganeshkanade.com Ganesh Kanade Marketing Strategist MBA-Marketing Symbiosis, PGC-MICA A Corporate job with a six-figure paycheck in one of the largest business groups in the world is lucrative but it takes immense courage—and a healthy dose of madness—to put an end to what is potentially a financially stable life to pursue your real calling. I believe, Marketing is my true calling. I truly believe in doing what I love. I'm a creative soul with the perfect mix of right and left brain. Always challenged the status quo and preferred carving my own path rather than following the herd. I have worked with 10+ startups to drive growth and create a recognizable brand image in diverse industries like MedTech, Future Mobility, eCommerce, Restaurants and Hospitality. Currently, helping Early Startups with Data-driven digital marketing. If you want to talk more about Growth Hacking, Marketing Strategy or have something interesting to discuss, hit me up or just email me: hola@ganeshkanade.com For More Cooool Stuff FOLLOW ME ON
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