AI Search Brand Positioning How to Get Recommended by AI Being found isn't enough Ahmed Zaater | Head Of Growth & Communication AI acts as a matchmaker Across every conversation, AI learns a user’s situation and pairs them with a business whose offer fits. The match only happens when the business is clear about who it is, what it does and who it’s for. One story everywhere Website, social, email and Google Business Profile tell the same story. A pivot that leaves two stories online confuses Google and AI. Solid SEO AI relies partly on SEO to find answers. Labels like AEO and GEO change nothing: SEO still answers who you are, what you do and who it’s for. 02 The Clear Choice Framework 01 Define Write who you serve, what you do and who you don’t work with. 02 Diagnose Use AI to compare that statement with everything online. 03 Align Fix pages, titles, headings and blog content to match. 04 Prove it Optimize your Google Business Profile and answer every review. Clarity comes first, Proof comes last. 03 Define: the positioning statement Give AI your rough draft and ask it to interview you. Six components must be covered. Who it’s for Describe the person and the problem. Who it doesn’t work with Signal it quietly in the copy. What it wants to be known for The special sauce versus competitors. How it works with customers The way the work gets done. Tone of voice and personality How the brand sounds everywhere. Value proposition Why a customer picks it. “Vague messaging makes it harder for AI to identify your ideal customers. 04 Diagnose and align Diagnose Give AI the positioning statement and the website, then ask for the gaps. Repeat for social, email and every other touchpoint. Fix first Start with the biggest framing miss, such as services no longer offered. Redirect or refresh old pages instead of deleting them. Homepage Say what you do in one sentence of 70 characters or fewer. Company history goes deeper in the copy. Pages and posts Update services pages first, then publish blog posts under real authors, with an author box linking to an author page. Titles Title tags of 50 to 60 characters, location at the end. Every page gets a meaningful H1 that says what you do and who it’s for. 05 Prove it Google Business Profile Business description Primary category, plus secondary ones Hours, address, phone and website Products and services with images Posts, behind the scenes and testimonials Review reply formula Skip the opening thanks Celebrate the customer’s win Affirm the product or service behind it Tie it to your philosophy Thank them Every reply is read by future buyers and by AI. Ask for reviews, always. 06 07 A Real Cases Instead of this You write this 1. Consistency home care company Homepage opens with “Celebrating 25 years in business.” An old service page is still live and social targets another client type. One sentence of 70 characters or fewer: “In-home care that helps your parent stay safely at home.” Old pages redirected, social and email repeat it. 2. Customer problems home care company “Care packages of 20 to 30 hours a week.” “Mom is starting to forget and refuses a care home? Here’s what to do.” Same move for a psychologist: a page for the symptom people search, not “depression therapy.” 3. Every detail: reviews bridal shop “Thanks for the five-star review. It was a joy to work with you.” “We’re so glad we helped you find your perfect wedding dress. Kaylee loves working with brides who want long sleeves. Thank you.” 4. Every detail: authors company blog Blog posts signed with the company name. Signed by the owner, with an author box and a standalone page of credentials and experience. Same business, same services. A clearer story for AI to match. Be the clearest voice in the room define, diagnose, align, prove it. In that order. Ahmed Zaater Source: Social Media Examiner 08