from idea to result Insight - Driven Marketing Agency w ith Data - based Approach ABOUT WHO WE ARE Founded in 2021, Gate21 is a full - funnel marketing agency that turns data and customer touchpoints into actionable strategies. Like finding your gate at the airport brings peace before a journey, Gate21 guides businesses to success with clarity and confidence. We marry data with research to amplify your voice in a competitive market. Backed by the expertise of BSMI - powered founders with experience at leading international brands, Gate21 helps businesses soar higher and reach new destinations. No cookie - cutter solutions here — every business has a unique flight plan. Gate21 ensures yours is crafted with precision, helping you take off with confidence and land with success. For too long, business owners have been caught in an endless cycle of searching for the right marketing partners, navigating uncertainty, and trying to understand what they shouldn’t have to. Marketing should not be a guessing game — it should be a clear path to success. Just like an airport gate is the last stop before a journey truly begins, Gate21 is where businesses stop searching and start ascending. We provide a trusted, strategic, and expert - driven approach that allows business owners to focus on their vision while we handle the flight plan. With Gate21, marketing is no longer turbulence — it’s a smooth takeoff toward long - term success. Vruyr Oganyan F ounder, Ph.D in Economics 12Y IN MARKETING Former lecturer of the Faculty of Crisis Management of MPEI Technical University. Experience in large companies: Chief Business Development Officer of the Top 5 largest enterprises in the Russian Federation. Member of ICC Armenia - Marketing and Advertising branch Experience with international partners: Eni, Tikkurilla , DOW, Bentus Laboratories. Specialization: Anti - crisis management Anna - Mari Sargsyan Co - F ounder of Gate21, Founder of BSMI business school 11Y IN MARKETING Former lecturer of the Faculty of Management of Moscow Higher School of Economics (HSE UNIVERSITY) Founder of the first Marketing School in Armenia: BSMI. Member of IAA. Experience in marketing agencies: ADV Group (Senior Media Planner), BBDO, Biplane (Russia). Experience with international advertisers: Unilever, Bayer. Specialization: Media Strategy and Media Planning Award - Winning Cases in Integrated Marketing and Influencer Marketing Unique product of App - based Targeting driving to digital and offline sales In - depth understanding of different spheres thanks to huge background in market researches WE HAVE: High academic background, global experience mixed with armenian realities WHAT WE DO SERVICES 1) Full - funnel marketing 2) Full - funnel strategy 3) Influencer marketing 4) Generation ideas for video commercials 5) Reel/video making 6) Creation of Photoshoot concept & organization of the process 7) Integrated Campaign creation 8) Social Media Restart 9) Non - standard activations More services we provide: 1) Marketing department Restructuring and Working templates creation 2) Loyalty programs based on constant RFM analysis 3) Market Research (quantitative, qualitative, mixed) 4) Any other marketing service customised for a case OFFLINE MARKETING NON - STANDARD MARKETING DIGITAL MARKETING CONTENT MARKETING PRODUCTION WHAT WE DO PROJECT MANAGEMENT • Conduct Meetings And Gather Requirements • Coordinate Creative Materials Creation • Negotiate All Kind Of Placements From Offline Channels To Digital • Provide Regular Reports Highlighting Key Insights, Successes, And Areas For Improvement • Conduct Quality Checks And Obtain Necessary Approvals • Oversee The Production And Implementation Of Ads PROJECT MANAGEMENT WHAT WE DO OFFLINE MARKETING (OUTDOOR & INDOOR) • Conduct Market Research To Identify High - Traffic Locations • Evaluate Potential Sites • Negotiate With Property Owners & Obtain Necessary Permits • Create Visually Compelling Designs • Coordinate The Production Of Banners, Including Material Selection And Printing • Regularly Inspect Outdoor & Indoor Ads • T rack Expenses And Ensure The Campaign Remains Within The Allocated Budget NON - STANDARD MARKETING DIGITAL MARKETING CONTENT MARKETING PRODUCTION PROJECT MANAGEMENT OFFLINE MARKETING WHAT WE DO OFFLINE MARKETING (TV & Radio) • Conduct Market Research To Identify The Most Popular Radio Stations Among The Target Audience • Develop Engaging And Compelling Radio Scripts • Oversee Casting Voice Actors, Recording, And Editing The Final Ad • Track Expenses And Ensure the Campaign Remains Within The Allocated Budget RADIO TV • Coordinate With Media Buyers To Select The Most Effective TV Channels And Time Slots • Manage The Production Process, Including Casting, Shooting, Editing, And Post - Production • Work With Creative Teams To Develop Scripts, StoryBoards, And Concepts For TV spots • Review And Approve Final Ads To Maintain Qualty And Consistency NON - STANDARD MARKETING DIGITAL MARKETING CONTENT MARKETING PRODUCTION PROJECT MANAGEMENT OFFLINE MARKETING WHAT WE DO NON - STANDARD MARKETING • Develop A Creative Concept That Taps Into The Target Audience’s Emotions • Identify High - Traffic Outdoor Locations • Obtain Necessary Permits And Approvals For Local Authorities • Plan And Organize All Logistical Aspects Of The Street Activities, Including Setup, Stuffing And Equipment • Monitor The Event In Real Time DIGITAL MARKETING CONTENT MARKETING PRODUCTION PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING WHAT WE DO NON - STANDARD MARKETING “ The atmosphere of professionalism here is profoundly influenced by the founders' extensive personal experience with international companies. This experience lends a professional polish to the entire enterprise, in the best sense. ANDREI AMLINSKI, A RENOWNED MARKETER AND COPYWRITER IN RUSSIA, THE CREATIVE FORCE BEHIND ICONIC SLOGANS SUCH AS "DON'T STOP, SNICKERS UP!" AND "GOT AN IDEA — GOT IKEA , CREATOR OF THE FOUNDATIONAL BRANDING STRATEGY FOR BORK. PLAY PLAY PLAY PLAY DIGITAL MARKETING CONTENT MARKETING PRODUCTION PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING WHAT WE DO DIGITAL MARKETING (DIGITAL & DISPLAY ADS) • Use Data And Analytics To Define And Segment The Target Audience • Design Visually Compelling Display Ads • Identify And Select Appropriate Platforms And Websites For Ad Placement • Monitor Campaign Performance In Real - Time And Make Adjustments As Needed • Conduct Post - Campaign Analysis To Assess ROI CONTENT MARKETING PRODUCTION PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING DIGITAL MARKETING WHAT WE DO DIGITAL MARKETING (SOCIAL MEDIA ADS) • Develop A Comprehensive Social Media Strategy • Use Data And Analytics To Define And Segment The Target Audience • Use High - quality Professional Photography And Videography In Advertising Materials • Implement Publications Alignment With The Approved Strategy And Plan • Design And Develop Effective Advertising Banners CONTENT MARKETING PRODUCTION PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING DIGITAL MARKETING • Develop And Approve A Comprehensive Content Plan For Each Upcoming Month • Post Daily Stories • Edit And Utilize Provided Video Materials WHAT WE DO DIGITAL MARKETING (SOCIAL MEDIA ADS REPORTING) CONTENT MARKETING PRODUCTION PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING DIGITAL MARKETING • Monitor Campaign Performance In Real - Time And Make Adjustments As Needed • Conduct Post - Campaign Analysis To Assess ROI For Improvement • Analyze Key Metrics Like Impressions, Engagement, And Conversion Rates • Develop And Share Periodic Performance Reports With Key Metrics And Achieved Results • Evaluate Audience Behavior And Ad Efficiency • Identify Top - performing Creatives And Placements To Improve Campaign Strategies WHAT WE DO DIGITAL MARKETING (INFLUENCER MARKETING) • Conduct Thorough Research To Identify Influencers Using AI Tools • Reach Out To Selected Influencers With Personalized And Engaging Proposals • Develop Detailed Campaign Briefs Outlining Objectives • Review And Approve Content To Ensure It Aligns With The Brand’s Message • Monitor Audiece Reactions And Feedback • Use Tracking Tools And Analytics To Measure The Campaign’s ROI And Effectiveness • Oversee The Execution Of The Influencer Marketing Campaign According To The Planned Schedule CONTENT MARKETING PRODUCTION PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING DIGITAL MARKETING WHAT WE DO DIGITAL MARKETING (INFLUENCER MARKETING) We do more than just select various influencers for your business; we create a unique creative campaign for each project. We conduct thorough influencer research, analyze each influencer with cutting - edge AI - tools, and craft extensive campaigns that are not standalone but have a cumulative effect due to high levels of integration. • Expert Influence Analysis: We accurately gauge and utilize each influencer's impact. • Precision Briefing: We do Direct and effective briefings for optimal campaign launches. • Viral Campaign Creation: We write explosive scenarios that stretch your budget further by delivering viral reach. • Strong Influencer Relationships: We have Access to a network of top - tier influencers. • Data - Driven Results: We turn every campaign into quantifiable results with industry - standard reports. SOME OF OUR PROJECTS : New Season, New Toothbrush IG: @colgatearmenia New Criteria of Happiness IG: @zover.estates When You Can... IG: @cashme.am Delivery in 45 minutes IG: @menu.am Visible Confidence IG: @lumiere_optics This campaign significantly boosted our sales, capturing the attention of global Colgate and positioning Armenia as a benchmark for worldwide adaptation. The campaign may now be implemented in various countries around the globe. Additionally, we greatly value the honest approach we have observed in this company. HOVHANNES HOVHANNISYAN, HEAD OF SALES AND MARKETING OF COLGATE AT DERJAVA - S GROUP OF COMPANIES “ Come to check your abilities IG: @ teona.clinic WHAT WE DO DIGITAL MARKETING (LOYALTY) PUSH EMAIL • Maintain And Clean The Email List To Ensure Data Accuracy • Segment The Email List Based On Criteria • Develop Compelling And Relevant Content For Email Campaigns • Develop Concise And Compelling Content For Push Notifications • Set Up Push Notification Campaigns Using Mobile App Push Notification Tools CONTENT MARKETING PRODUCTION PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING DIGITAL MARKETING WHAT WE DO CONTENT MARKETING MOBILE CONTENT GRAPHIC DESIGN • Facilitate Direct Communication Between The Client And The Graphic Design Team To Ensure Design Requirements And Client Expectations Are Fully Understood And Met • Oversee The Adaptation Of Designs Across Different Formats And Media To Ensure Consistency and Effectiveness In Various Advertising Channels • Develop Detailed Design Briefs • Authentic, High - Quality Mobile Content Creation Such As Reels, Short Videos, And Photos That Resonate With The Target Audience • Coordination Of The Entire Process, Including Selecting And Working With Various Professional Reel Makers And Photographers, To Ensure High - Quality Content For The Campaign PROFESSION AL REELS & SHOOTS PRODUCTION PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING DIGITAL MARKETING CONTENT MARKETING WHAT WE DO ARTLIFE.KEMPINSKI PLAY PLAY PLAY LUMIERE OPTICS New Year Campaign PLAY Celebrities choose Artlife PLAY TEONA Informative ad about SMILE technology PLAY Image Ad PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING DIGITAL MARKETING CONTENT MARKETING PRODUCTION ZOVER ESTATES New criteria of happiness PLAY CASHME.AM When you can... PLAY MENU.AM Armenian care in every order Awake fromhypnosis, chose the Armenian PLAY PLAY SKYLINE Foundation Filling PLAY PLAY MAIN PARTNERS SURODOP : WHATCH T HE SHOWREAL MANCH : EXPLORE PORTFOLIO SURODOP SURODOP SURODOP SURODOP MANCH MANCH MANCH MANCH MANCH MANCH SURODOP SURODOP WHAT WE DO MILANA SPA & WELLNESS The vibe of spending time for yourself DESSANGE PARIS A touch of Paris in Yerevan PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING DIGITAL MARKETING CONTENT MARKETING PRODUCTION EXPLORE BEAUTE CONCEPT Beauty meets perfection EXPLORE STORIA Every cup tells a story MAIN PARTNER SAHAK MURADYAN : WORKING EXPERIENCE EXPLORE &