Final Deliverables 1 Guess Where Trips – Final Deliverables Nathan French (0781098), Zahira Khan ( 1099237 ) Lawrence Kinlin School of Business MGMT - 5092: Employer Rounds Professor Lina Manuel Final Deliverables 2 Table of Contents Executive Summary ................................ ................................ ................................ ......................... 6 Environmen tal Scan ................................ ................................ ................................ ......................... 7 Consumer Analysis ................................ ................................ ................................ ....................... 7 Target Audience ................................ ................................ ................................ ....................... 8 Target Persona ................................ ................................ ................................ .......................... 9 Buyer’s Journey ................................ ................................ ................................ ...................... 11 Competitor Analysis ................................ ................................ ................................ ................... 13 The Vacation Hunt ................................ ................................ ................................ .................. 13 Magical Mystery Tours ................................ ................................ ................................ ........... 14 Porter’s Five Forces ................................ ................................ ................................ .................... 16 Bargaining power of buyers: ................................ ................................ ................................ .. 16 Bargaining power of suppliers: ................................ ................................ ............................... 16 Threat of new entrants: ................................ ................................ ................................ ......... 17 Threat of substitutes: ................................ ................................ ................................ ............. 17 Intensity of competitive rivalry: ................................ ................................ ............................. 17 Software Recommendations ................................ ................................ ................................ ......... 18 Sprout Social ................................ ................................ ................................ .............................. 18 Social Media Management: ................................ ................................ ................................ ... 18 Final Deliverables 3 Conten t production: ................................ ................................ ................................ ............... 18 Analytics and Reporting: ................................ ................................ ................................ ........ 18 Reputation management: ................................ ................................ ................................ ...... 19 Pricing: ................................ ................................ ................................ ................................ ... 19 CrowdRiff ................................ ................................ ................................ ................................ ... 19 UGC Sourcing: ................................ ................................ ................................ ........................ 19 Visual Asset Management: ................................ ................................ ................................ ..... 19 Personalization: ................................ ................................ ................................ ...................... 20 Content Marketing: ................................ ................................ ................................ ................ 20 Statistics: ................................ ................................ ................................ ................................ 20 Cost effective: ................................ ................................ ................................ ......................... 20 Linktree ................................ ................................ ................................ ................................ ...... 20 Streamline Social Media Presence: ................................ ................................ ........................ 20 Promote Products and Services: ................................ ................................ ............................ 20 Showcase Testimonials and Re views: ................................ ................................ ..................... 21 Boost Website Traffic: ................................ ................................ ................................ ............ 21 Monitor Link Performance: ................................ ................................ ................................ .... 21 Instagram Verification ................................ ................................ ................................ .................... 21 How to get Verified on Instagram ................................ ................................ .............................. 22 Final Deliverables 4 Ensure Eligibility: ................................ ................................ ................................ .................... 22 Submit a Request: ................................ ................................ ................................ .................. 22 Provide Required Information: ................................ ................................ ............................... 22 Wait for Response: ................................ ................................ ................................ ................. 22 Tips To Get Verified On Instagram ................................ ................................ ............................. 23 Build Your Social Profiles: ................................ ................................ ................................ ....... 23 Stay Active: ................................ ................................ ................................ ............................. 23 Boost Earned Media: ................................ ................................ ................................ .............. 23 Remove Cross - Platform Links: ................................ ................................ ................................ 24 Hire A Publicist Or Agency: ................................ ................................ ................................ ..... 24 Is Instagram Verification Worth It? ................................ ................................ ............................ 24 US Market Recommendations ................................ ................................ ................................ ....... 25 Sustainability ................................ ................................ ................................ .............................. 25 Go Digital ................................ ................................ ................................ ................................ ... 26 Travel Tre nds ................................ ................................ ................................ .............................. 27 Partnerships ................................ ................................ ................................ ............................... 27 Booking.com ................................ ................................ ................................ .......................... 27 Airbnb ................................ ................................ ................................ ................................ .... 28 VRBO ................................ ................................ ................................ ................................ ...... 30 Final Deliverables 5 Future Recommendations ................................ ................................ ................................ ............. 31 Events ................................ ................................ ................................ ................................ ........ 31 Loyalty Program ................................ ................................ ................................ ......................... 32 Subscription Model ................................ ................................ ................................ .................... 33 Works Cited ................................ ................................ ................................ ................................ ... 34 A ppendix A ................................ ................................ ................................ ................................ 38 Appendix B ................................ ................................ ................................ ................................ 39 Appendix C ................................ ................................ ................................ ................................ 40 Appendix D ................................ ................................ ................................ ................................ 41 Appendix E ................................ ................................ ................................ ................................ 42 Appendix F ................................ ................................ ................................ ................................ 43 Appendix G ................................ ................................ ................................ ................................ 44 Appendix H ................................ ................................ ................................ ................................ 45 Appendix I ................................ ................................ ................................ ................................ .. 46 Final Deliverables 6 Executive Summary This report provides Guess Where Trips valuable insights into the US market. In order to accomplish this, we completed research on several factors that will help Guess Where Trips find success in its expansion. Firstly, we completed an environmental scan t hat focused on three key areas: Consumer analysis, Competitive analysis, a nd Porter 5 Forces analysis. Understanding consumer behavior, preferences, trends, and the strengths and weaknesses of competitors in the market, Guess Where Trips can develop eff ective marketing strategies and stay competitive. Secondly, we provided software recommendations for three software programs: Sprout Social, CrowdRiff, and Linkedtree. These recommendations aim to help Guess Where Trips choose the best software to meet t heir ongoing needs and help them achieve success in an ever - expanding market. Thirdly, the report includes an Instagram verification analysis to determine whether it is worth the effort and resources required to obtain verification on Instagram. This anal ysis helps Guess Where Trips make informed decisions about pursuing this goal, which can help them reach a wider audience, build credibility on the platform, and increase engagement by 30% (Baklanov, 2023). Finally, the report provides recommendations for Guess Where Trips to succeed in the US market, specifically related to sustainability and future industry partnerships. By considering these recommendations, Guess Where Trips can navigate the changing landscape of the US market and identify opportunities to stay ahead of the curve. Armed w ith p roper industry research, adequate tools that are easy and free to use, Instagram verification, and a road map to find success in the US market. Guess Where Trips can and will benefit in the short and long - term, generating mor e engagement and conversions while solidifying its position in the Travel & Tourism industry. Final Deliverables 7 Environmental Scan An environmental scan is critical for Guess Where Trips and its expansion into the US market. The US market differs from the Canadian market, which Guess Where Trips has operated primarily in the past. Therefore, the company must understand the factors infl uencing its success in the new market. It allows us to examine factors affecting Guess Where Trips' success. It involves looking at the external factors outside the company (like the economy, laws, technology, and competition) and internal factors within the company (like its strengths, weaknesses, opportunities, and threats). In addition, it helps the company to be aware of changes in the environment and adjust its plans accordingly. We will perform a consumer analysis, competitive analysis, and Porter's Five Forces analysis for Guess Where Trips as a part of our report. Conducting these analyses will provide Guess Where Trips with invaluable insights into the market and help develop effective strategies for Guess Where Trips to succeed in the US market. C onsumer Analysis A consumer analysis will help Guess Where Trips understand the needs and preferences of their new US target audience. By understanding the consumer, Guess Where Trips can develop marketing strategies tailored to their needs and increase th e likelihood of success for Guess Where Trips in the market. In order to provide a better understanding of the US market, we will perform a target audience analysis, provide in - depth customer personas, and describe the US buyer's journey. These analyses are essential to our report and will significantly benefit Guess Where Trips and its future expansion efforts. Final Deliverables 8 Target Audience Understanding the US target audience is essential for Guess Where Trips' success in their expansion efforts. By researching the US audience and tailoring their business plan to meet their needs, Guess Where Trips can create a more effective marketing strategy and build a loyal custo mer base. Knowing who the customers are, Guess Where Trips can focus their efforts and resources on the channels and strategies that are most effective in reaching them. This help saves time and money while maximizing the return on investment. Millennials in the US market differ drastically from their Canadian counterparts (Wong - Li, 2023 American Millennials are the largest generation in the US, making up one - third of the population (Frey, 2022). As this generation enters its prime working years, their dec isions will profoundly impact the US economy and society. Not only are they a more diverse generation than previous generations (Frey, 2022) , but t hey are also more educated, with more than a third of all millennials ages 25 - 34 achieving college educations , a higher percentage of college graduates than any previous generation (Frey, 2022). Millennials are not interested in traditional advertising methods. Instead, they prefer to learn about brands and products through social media, online reviews, and perso nal recommendations (Grenier, 2023), prioritizing convenience and being likelier to purchase products online (Wong - Li, 2023). Millennials value authenticity, transparency, and personalized experiences (Grenier, 2023) T hey prefer to support brand s that align with their values and offers an experience that fits their needs and preferences. In addition, Millennials represent a significant consumer segment and will have increased spending power in the coming years (Grenier, 2023) . Bu sinesses that can successfully appeal to this demographic stand to gain a competitive advantage in the market. Final Deliverables 9 Target Persona Target personas are fictional representations of a company's ideal customer. These personas are created by gathering and analyzing data on the target audience, including demographic information, motivations, goals, and frustrations. Target personas are valuable for companies because they help them understand their target audience better. For Guess Where Trips, understanding the importance of target personas can help them create better business strategies and develop products and services that cater to the needs and preferences of the new US target audience. Persona One: Amber and Chase Evans Millennial couple Amber and Chase Evans's target persona is valuable for Guess Where Trips as they expand into the US market. Amber and Chase are both in their mid - 30s, have completed their education, and are constantly busy running their businesses. However, they share a passion for trave ling, adventure, and discovering new cultures. They are active on social media, follow travel bloggers, and often seek recommendations from their peers. Their travel motivations include exploring new places, learning about different cultures, and experienc ing new adventures. Their traveling goals include visiting unique destinations, trying new foods, and creating memorable experiences. However, they often need help with the high traveling costs and hassles of planning a trip. This target persona is valuabl e for Guess Where Trips because it allows the company to create targeted marketing campaigns and develop products and services that cater to the interests and preferences of the Amber and Chase persona. By understanding their motivations, goals, and frustr ations, Guess Where Trips can provide personalized travel experiences with unique destinations and affordable and hassle - free trip planning. Understanding this persona can lead to higher customer satisfaction and loyalty with the millennial market, increas ing sales and revenue for the company. Furthermore, Amber and Chase are active on social media and often share their Final Deliverables 10 travel experiences with their followers, providing valuable word - of - mouth marketing for Guess Where Trips. Therefore, this target persona c an play a significant role in the success of Guess Where Trips' expansion into the US market (See Appendix A) Personas Two: Patricia and Harold Smith Elderly couple Patricia and Harold Smith's target persona is valuable for the company Guess Where Trips a s they expand into the US market. Patricia and Harold are in their early 60s and are recently retired. They have completed their education and have built successful careers. They enjoy traveling and discovering new places but cannot do so due to mobility i ssues. Their motivations often include valuing experiences over material possessions, exploring new places, and seeking to live vicariously through their family. Their goals include giving unique and memorable gifts, spending quality time with their family , and maintaining active retirement lives. However, they are frustrated with their lack of mobility and the need for personalized gifts they can offer their l oved ones. This target persona is valuable for Guess Where Trips because it allows the company to create targeted marketing campaigns and develop products and services that cater to the interests and preferences of the Patricia and Harold persona. By understanding their motivations, goals, and frustrations, Guess Where Trips can provide pers onalized gifts the persona can offer their loved ones and ease of access. Understanding this persona can lead to higher customer satisfaction and loyalty, increasing sales and revenue for the company. Furthermore, Patricia and Harold are often well - connect ed in their communities and family. As a result, they will likely discuss and gift the product with their peers and family members, providing valuable word - of - mouth marketing for Guess Where Trips. Therefore, this target persona can play a significant role in the success of Guess Where Trips' expansion into the US market (See Appendix B) Final Deliverables 11 Buyer ’ s Journey The buyer's journey is an individual's process when buying Guess Where Trips products. It usually has several stages: awareness, consideration, planning, a nd sharing; for Guess Where Trips, we have dubbed these stages: dreaming, consideration , planning, experiencing, and sharing. The Guess Where Trips buyer ’ s journey looks like this: The Dreaming Stage: The first stage is where the potential customers become aware of Guess Where Trips , whether through advertising, social media, or word - of - mouth. It is where travelers start to imagine and fantasize about their ideal travel experience. 87% of all travelers use social media for inspiration during this stage (Die u Ly, 2021) ; platforms like Instagram, Pinterest, and Facebook play a vital role in influencing travel decisions. The Consideration Stage: In t he second stage , potential customers research Guess Where Trips ’ products. Then, they compare the service with other similar services offered by competitors. Next, the customer starts to narrow down their destination options based on their preferences and budget. Then, they search for information on the activities, att ractions, and experiences available. Therefore, Guess Where Trips should ensure its website is user - friendly and easy to navigate, providing detailed information about the One - Day road trips service, such as the destinations, activities, and pricing. The P lanning Stage: The third stage is where the potential customers start planning their road trip s. Potential travelers start solidifying their plans by selecting travel dates and making other arrangements such as transportation and activities. They are also likely to research travel deals, promotions, and discounts to save money on their trip. Guess Where Trips can capitalize on this stage due to the special promotions that many of their recommended stops offer, which entice s the potential traveler to visit s aid business during the trip Final Deliverables 12 The Experiencing Stage: The essential step is the "experiencing" stage, where travelers visit the destination and have an opportunity to create long - lasting memories. Almost 74% of travelers prioritize experiences over material possessions (Turner, 2018) . Therefore, Guess Where Trips must focus on maintaining the unique and authentic experiences that their products offer; while also providing trips that align with the preferences and interests of their target audience. T he Sharing Stage: The final stage is where the customers share their experiences and opinions about their trip with others. This stage is critical because it can influence other potential travelers. According to a study by TripAdvisor, 72 % of travelers rel y on reviews to help them make travel decisions (TripAdvisor, 2019) Therefore, Guess Where Trips should ensure that their customers have a great experience during their trip and encourage travelers to share their experiences and provide incentives for sha ring on social media or review sites. Positive customer sentiment will help generate positive reviews and recommendations, attracting new customers and building brand awareness. These stages are essential when expanding into a new market, as they help the company understand its potential customers' needs and preferences. Knowing this information, Guess Where Trips should tailor their products to the needs of the new US market. Moreover, traveling is an essential aspect of people's lives and the One - Day road trips offered by Guess Where Trips can provide a much - needed escape from daily routine. Thus, Guess Where Trips should ensure that their One - Day road trips continue to provide the same unique and memorable experiences they have always provided. In add ition, if Guess Where Trips closely monitors the buyer's journey, it can help attract and retain customers and ultimately lead to a successful expansion into the new US market (See Appendix C) Final Deliverables 13 Competitor Analysis Competitor analysis refers to identifyin g and evaluating the strengths and weaknesses of competing businesses within a specific industry. In the case of Guess Where Trips, conducting a competitor analysis is essential in their expansion into the US market because it helps them gain insight into the strategies of other companies offering similar services. By examining competitors like Pack Up + Go and Magical Mystery Tours, both of which provide similar services but with a different approach, Guess Where Trips can better understand how to differen tiate its brand and services to compete in the US market. The Vacation Hunt The Vacation Hunt offers surprise personalized travel itineraries based on a clients preferences, budget, and interests. They send travelers to various destinations around the world , including popular destinations such as Mexico , Caribbean , and Hawaii ( The Vacation Hunt , n.d.) These trips range in price from $ 950 to $ 4,500 per person ( The Vacation Hunt , n. d.) Trips include round - trip transportation (for plane trips) and at least two nights of pre - booked accommodations. In addition, customers can upgrade any detail of the trips depending on their set budgets. They also offer gift cards st arting at $250 for their surprise trips. The Vacation Hunt ’ s digital marketing strategy focus es on social media platforms like Instagram, and Facebook . They use these platforms to showcase their trips, and engage wit h their followers On Instagram, The Vacation Hunt has over 3,886 followers ( The Vacation Hunt , n.d.) and regularly posts user - generated content (UGC) and cl ues for their trips . They have over 2 , 8 00 likes on Facebook ( The Vacation Hunt , n.d.) and frequently share links to their blog posts covering travel tips and destination recommendations. The Vacation Hunt has a weak online presence and Instagram performance . They have received less than 5,000 total visitors (similarweb, n.d) to their website and have an engagement rate of 0.03% on Final Deliverables 14 Instagram (Inflact, n.d) . While they have a respectable social media following, their SEO, content marketing, and social media strategy could improve their visibi lity and reach. Despite their low website traffic and engagement rate, The Vacation Hunt has received positive reviews and media coverage, including SHAPE, Travel + Leisure, and the Wall Street Journal features. The Vacation Hunt has a unique and personalized approach to travel that sets it apart from larger travel companies. However, their limited control over the travel experience and lack of customization options may be a weakness for som e customers. There are opportunities for expansion into new markets and partnering with local businesses to provide unique experiences for customers. However, the intense competition and dependence on third - party providers for travel arrangements are threa ts to the business. Magical Mystery Tours Magical Mystery Tours offers personalized travel planning services for its customers. First, customers complete a mystery travel survey and provide their trip specifications; then, they work on designing and customizing a trip, including domestic and international destinations. The trip pricing varies depending on the package and the number of people traveling. The starting price for a domestic trip is $1,500 for one person or $2,000 for two people (Magical Mystery Tours, n.d) . Customers can also choose to upgrade their packages for an additional cost. Magical Mystery Tours plans various trips. These trips range from a basic domestic weekend trip for two people to a deluxe week - long trip for large groups. In addition, the company offers various discounts on websites like Dealspotr and Knoji . Customers al so get a free consultation to discuss their travel preferences and budget with a Magical Mystery Tours travel specialist. Magical Mystery Tours ’ marketing strategy primarily focus es on social media and word - of - mouth. They use platforms like Instagram, and Facebook. They use these platforms to showcase their trips, share Final Deliverables 15 customer testimonials, and engage with their followers. On Instagram, they ha ve 1,449 followers and primarily post UGC about their trips (Magical Mystery Tours, n.d) . They have over 4,400 f ollowers on Facebook (Magical Mystery Tours, n.d) and frequently share links to blogs or videos discussing the company and the same UGC they share on their Instagram. Magical Mystery Tours boasts a good online pr esence and Instagram performance. They have received less than 5,000 total visitors (similarweb, n.d) to their website and have an engagement rate of 0.43% on Instagram (Inflact, n.d) . While they have a respectable social media following, their SEO, content marketing, and social media str ategy could improve their visibility and reach. Despite their low website traffic and engagement rate, Magical Mystery Tours has received positive reviews and media coverage, including Oprah Winfrey, The New York Times, and Vogue magazine features. Magical Mystery Tours has a unique and personalized approach to travel that sets it apart from larger travel companies. However, the company's high pricing and poor social media presence may hinder its ability to attract a broader range of customers. Despite this, growth opportunities exist through expanding into new markets and forming partne rships with sustainable tourism organizations. Additionally, the growing demand for personalized travel experiences is a positive trend for the company. However, competition from larger travel companies and unexpected events that disrupt travel are potenti al threats the company will need to navigate to maintain its position in the market. Final Deliverables 16 Porter ’ s Five Forces The Porter's Five Forces analysis is a tool used to analyze a company's competitive environment. It examines five factors that affect an industry's competitive intensity and attractiveness. These factors include the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, the threat of substitute products or services, and the intensity of competitive rivalry; in performing a Porter's Five Forces Analysis on Guess Where Trips can help the company identify the competitive landsca pe, determine its market po s ition, and develop strategies to stay competitive in the US market. In the case of Guess Where Trips, the following is Porter's Five Forces analysis: Bargaining power of buyers: Buyers have moderate to high bargaining power. Partially because several other companies offer similar travel services, including The Vacation Hunt and Magical Mystery Tours, which gives buyers more options; additionally, buyers can easily access information about these companies and compa re prices, trip itineraries, and customer reviews. However, Guess Where Trips' focus on uniquely curated one - day trips may differentiate them from competitors and reduce buyers' bargaining power. Bargaining power of suppliers: The suppliers are likely to h ave relatively high bargaining power due to the nature of the travel industry. Local businesses and restaurants also have a degree of bargaining power, as they can choose which companies to partner with and negotiate favorable terms. That said Guess Where Trips products do not require such suppliers as the one - day trips don't need air travel, hotels, or other transportation companies. As a result, they have low bargaining power as Guess Where Trips doesn't require additional amenities to satisfy their custo mer's needs. However, building strong partnerships with suppliers may reduce suppliers' power regarding future Guess Where Trips product lines. Final Deliverables 17 Threat of new entrants: The threat of new entrants is moderate, as the travel industry is highly competitive. Ho wever, new entrants can easily enter the market by creating a new travel company or offering similar services. In the US market, several established companies already provide similar services to Guess Where Trips, such as The Vacation Hunt and Magical Mystery T ours. However, Guess Where Trips does have the advantage of being an established brand with a loyal customer base and a unique selling point of offering one - day road trips. The barrier to entry in the travel industry is relatively low, meaning that new ent rants can easily establish travel companies and start offering similar services. However, creating a unique selling proposition like Guess Where Trips can be challenging, which is a potential advantage for the company. Threat of substitutes: The threat of substitutes is moderate for Guess Where Trips. Customers looking for a budget - friendly travel option might consider planning a road trip instead of purchasing a Guess Where Trips product. Customers who prefer more traditional travel options, like locating unique locations and discovering hidden gems on their own, could also pose a threat. Guess Where Trips could focus on promoting the unique value proposition of their one - day road trips, such as the surprise element, carefully curated itinerary, and local e xpertise. They could also explore offering additional services or amenities that cater to the needs of their target market, such as discounted rates for bulk packages or customizable packages. Intensity of competitive rivalry: The intensity of competitive rivalry is high. This is because several companies in the same industry offer similar services. Some of the main competitors of Guess Where Trips include The Vacation Hunt , Magical Mystery Tours, and other travel agencies that provide surprise trips . These companies compete for the same target market and offer similar services, making it difficult for Guess Where Trips to stand out. The travel industry is also highly affected by external factors such as Final Deliverables 18 economic conditions and natural disasters. Thes e factors can significantly impact the intensity of competition within the industry. To address the intensity of competitive rivalry, Guess Where Trips could differentiate its services from competitors by offering unique features or targeting a specific n iche market. They could also implement effective marketing strategies to increase brand awareness and attract customers. In addition, building solid relationships with suppliers and partners could also help Guess Where Trips to stand out from its competito rs and provide a better experience for its customers. Software Recomme ndations Sprout Social A social media management tool called Sprout Social enables companies to control their online presence on a variety of social media networks, including Facebook, Instagram, Twitter, LinkedIn, and more. The following are some ways that Sprout Social's features, which include social media scheduling, content production, analytics, and reporting, can be useful to Guess Where Trips: Social Media Management: Guess Where Trips may manage their social media presence by using Sprout Social, which enables them to schedule posts in advance, reply to comments and messages promptly, and keep track of social media activity. Content production: Guess Where Trips may develop and share high - quality content on social media channels with the use of Sprout Social's content creation tools. Images, videos, and other forms of information that can interest and draw in new clients can be included in this. Analytics and Reporting: Guess Where Trips can track and evaluate their social media performance with Sp rout Social's analytics and reporting tools. These metrics include engagement, reach, and follower growth. They can use this to improve certain aspects of their social media strategy. Final Deliverables 19 Reputation management: Sprout Social can assist Guess Where Trips in managing their online reputation by keeping an eye on mentions and reviews on social media and promptly and professionally responding to unfavourable comments. Pricing: Sprout Social offers several payment plans, including Standard, Professional, and Adva nced plans. The features included in each plan vary, but some of the key features of Sprout Social include social media scheduling, publishing, and monitoring; social listening and sentiment analysis; and reporting and analytics. Guess Where Trips should consider its social media management demands, budget, and goals to decide which Sprout Social payment plan is appropriate for them. For instance, if they only require basic scheduling and monitoring tools and have a tiny social media following, th e Standard package might be adequate. The Professional or Advanced plan would be a better fit, though, if they have a bigger social media presence and want more sophisticated capabilities like custom reporting and social CRM. Crowd R iff CrowdRiff is a vi sual marketing platform that helps businesses like Guess Where Trips source, organize, and publish user - generated content (UGC) on their website and social media channels. Here are some ways in which CrowdRiff can benefit Guess Where Trips: UGC Sourcin g: CrowdRiff can assist Guess Where Trips in finding and collecting high - quality user - generated content from social media sites, such as pictures and videos of their excursions. This may be a less expensive option to get relevant, authentic content that ap peals to their target audience. Visual Asset Management: CrowdRiff can help Guess Where Trips organize and manage their visual assets in one central location. This can include photos, videos, and other digital content, making it easy to access and use for marketing campaigns. Final Deliverables 20 Personalization: Using UGC that highlights a range of opinions and experiences, CrowdRiff may assist Guess Where Trips in personalising their marketing content. This could increase brand familiarity and draw in a larger audienc e. Content Marketing: CrowdRiff can help Guess Where Trips create and distribute visual content across multiple channels, including their website, social media, and email marketing campaigns. This can help increase engagement and drive more traffic to their website. Statistics: Guess Where Trips may track the effectiveness of their visual content and enhance their marketing approach by using CrowdRiff's statistics. This covers statistics on user activity, conversions, and engagement. Cost effecti ve: For various company requirements and financial constraints, CrowdRiff offers a variety of price options. Without having to spend money on pricey marketing strategies, Guess Where Trips may acquire and manage user - generated content (UGC) more affordabl y by investing in CrowdRiff. Linktree Linktree is a tool that allows businesses to create a custom landing page that hosts multiple links to their website, social media accounts, and other online resources. Here are some ways in which Linktree can be ben eficial for Guess Where Trips: Streamline Social Media Presence: Guess Where Trips can utilise Linktree to consolidate all of their social media links, making it simple for clients to find and get in touch with them on numerous platforms. Promote P roducts and Services: Guess Where Trips can utilise Linktree to advertise their tour packages, reservation page, and other pertinent resources by including direct connections to those pages.