PCC - Case Study - Paul Chadwick

Please enable JavaScript to view the full PDF

CASE STUDY High quality interior photography delivers strong return on investment When it’s safe for the UK lockdown to be lifted, potential guests will be eager to book longed-for holidays and return to leisure facilities, restaurants and pubs. That’s a whole lot of competition for hospitality businesses. One way you can present your property in the best possible light is with high quality imagery. People are visual creatures at heart. Professional photography could be the difference between your business standing out from the crowd and fading into the background. Why strong images matter Your website is the face of your business online. Inspirational, high quality photography across your website, social media and booking platforms can influence the research and decision making phases of purchasing. It also: Creates a great first impression and lasting impact Sells the guest experience when perceptions are more important than ever before Builds credibility, trust and confidence in your brand Maximises conversion across channels, turning more enquiries into confirmed bookings. Let’s look at the evidence The average person spends High-quality photos of TripAdvisor insight shows 164 minutes researching both property and rooms properties with at least 100 travel accommodation. are one of the top factors photos increase the Scanning through photos that travellers look for likelihood of a booking and videos is a huge part on a booking website. * enquiry to 238% compared to of this process. * properties with no photos. ** *The 2016 TripBarometer Study, conducted by Ipsos & Hall and Partners Study, "Uncovering the Customer Journey." https://www.tripadvisor.com/TripAdvisorInsights/w2621, https://www.tripadvisor.com/TripAdvisorInsights/w2532 **TripAdvisor study, 2014 https://www.tripadvisor.com/TripAdvisorInsights/w613 The perfect time to take action Now is an ideal time to commission commercial photography. With premises empty, photographs can be taken quickly and safely - without inconveniencing colleagues, guests or customers. Our teams are equipped with PPE and trained to follow social distancing guidelines at all times. What makes our commercial photography best-in-class? A totally independent perspective We’re self-sufficient Interior photography requires different In addition to professional camera skills to wedding or portrait photography. equipment and specialist lighting, we Our photographers bring fresh new ideas bring our own props to style rooms to and a wealth of experience in property achieve the perfect composition. We shoots. We take time to understand what always return the space to its original type of shots you want and how you want state afterwards. to use them. A keen eye for detail All images optimised and resized To create a set of pristine images you need You’ll receive up to 55 images, all an eye for what makes the room or space re-touched, re-sized and supplied at the unique. We bring out every room’s key correct resolution for the platforms you features and even go so far as to remove want to use them on. The raw images are creases from pillows, sheets and table included in our package price. All images cloths. are available via a permanent downloadable link. What our clients say “We asked Paul to take interior photos at one of our properties for our website and marketing material and were delighted with the results. We’re planning to do more images of our property portfolio in the future and won’t hesitate to contact Paul again. Effortless and easy to deal with.” - James Peacock Properties The price you pay is outweighed by Paul’s commitment and enthusiasm for what you need. I can’t imagine working with anyone else in future.” - The Bees Knees Tell your business story through inspirational photos Take a step towards a quick recovery and help your property get back on track. Contact Paul Chadwick Creative on 01925699121 and request a quote. info@paulchadwickcreative.co.uk www.paulchadwickcreative.co.uk