Strategy & I nnova.on Presenta on/overview As the business environment is becoming ever more complex, more turbulent, more global and more compe 77 ve, thinking strategically about how a firm should posi 7 on itself rela 7 ve to its rivals in order to compete successfully is becoming increasingly cri 7 cal. Those firms that will survive, grow, and create value for their shareholders and stakeholders are firms with a clear vision of what their compe 77 ve advantage is and of how to maintain and enhance it, in each business where they choose to compete. Senior managers not only need to understand and share that vision, but they are also required to par 7 cipate in shaping it. In this context, why are some firms more successful than others? This is the fundamental ques 7 on of strategy. Business Strategy focuses on compe 7 on and the crea 7 on of a compe 77 ve advantage to achieve success in a par 7 cular business and market. Corporate Strategy, on the other hand, is concerned with defining the scope of the firm, strategically managing a mul 7 - business company, and achieving sustainable profitable growth. Beside the presenta 7 on of the primary concepts, methods, and frameworks u 7 lized in both compe 77 ve strategy formula 7 on and the strategic management of mul 7 - business or mu l7 - market firms, the main objec 7 ve of the course is to present a series of innova 7 ve methods aimed at sparking strategic thinking among par 7 cipants. These approaches are designed to encourage par 7 cipants to think crea 7 vely, cri 7 cally analyze business challenges, and develop novel solu 7 ons and strategies. By incorpora 7 ng these new approaches into the course curriculum, par 7 cipants will be equipped with the tools and mindset needed to tackle complex business problems and drive strategic innova 7 on within their organiza 7 ons. Hence, through a blend of interac 7 ve lectures, numerous case studies, and compelling examples, and by leveraging par 7 cipants' real - life experiences, the course aims to offer a new perspec 7 ve on strategies, fostering innova 7 ve and disrup 7 ve ideas to ensure that their companies remain futureproof. Targeted audience This seminar is suitable for: • people with strategic responsibili 7 es (CEOs, people in charge of strategy, innova 7 on, etc.); • experts wishing to broaden their perspec 7 ve (R&D experts, marke 7 ng managemen t , opera 7 ons, etc.); • investors willing to be T er decipher the innova 7 ve business models they want to invest in. Learning outcomes AUer having taken the course, par 7 cipants should be able to: • Fully understand and describe the fundamental drivers of firm performance, first within one given business, then at the corporate level, across stages in the value chain, across different businesses and across mul 7 ple geographic markets; • Review the different methods and frameworks used to analyze and formulate business and corporate strategies, select the approaches most relevant to the par 7 cular firm and context they are dealing with, and apply them to the issues at hand; • Analyze the firm’s compe 77 ve situa 7 on and formulate innova 7 ve strategies as well as implementa 7 on processes that effec 7 vely address the organiza 7 on’s internal and external challenges and allow it to maximize performance; • Use a holis 7 c view of the enterprise and its environment, including an understanding of the links between the various management disciplines, to confidently make or contribute to decisions that promote an organiza 7 on’s overall objec 7 ves. 3.Content This course covers both Business Strategy – the strategic management of a single business – and Corporate Strategy – the defini 7 on of the ver 7 cal, horizontal and geographic boundaries of the firm and the strategic management of the mul 7 - business/mul 7 - market firm. I n the Business Strategy segment of the course, we will examine how to analyze compe 77 on within a par 7 cular business and how to successfully deal with it. It covers both the analysis of a firm’s compe 77 ve environment and that firm’s business model as well as internal resources and capabili 7 es. The main topics covered in the Business Strategy sec 7 on of this module are: • Cost and Willingness - to - Pay • Business model • Industry analysis • Firm - specific resources • Compe 7 tor analysis • Strategic innova 7 on The Corporate Strategy sec 7 on of the course will address issues specific to mul 7 - business firms and firms opera 7 ng in mul 7 ple markets. The main topics covered in the Corporate Strategy sec 7 on of this module are: • In what businesses and markets should a firm compete? • What is a corporate advantage? • Ver 7 cal integra 7 on • Interna 7 onal expansion: leveraging exis 7 ng assets vs. developing new assets • Diversifica 7 on: related and unrelated • M&A • Managing a mul 7 - business corpora 7 on