Bound Book Marketing - Bound

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BOOK MARKETING PROPOSAL Bound Book Marketing Services: Books We Believe In BOOK MARKETING AND COLLABORATIONS With Bound, you can take your story to the right audience. Why we started Book Marketing: Publishers may not have the resources to adequately promote all their books and authors We bridge this gap by offering authors visibility and curated long-term marketing plans We work on books/issues we believe in. Some include: A Year Of Wednesdays by Sonia Bahl Best Intentions by Simran Dhir Tales From The Himalayas by Priyanka Pradhan Beyond The Blue: Love, Life & Autism by Gopika Kapoor Boyish by Rajat Mittal-Newsletter discussing how gender How to Save a Whale - A children's book about the environment by Nia Joseph Parag- An initiative of Tata Trusts which promotes children's literature in India Karadi Tales- The PARI Series BOUND'S TOUCHPOINTS 1. Social Media and Curated Communities = 35k Followers Facebook Instagram Linkedin 10k + Youtube Twitter Newsletter Whatsapp 35k Followers 2. Podcasts = Over 130k downloads Books and Beyond with Bound is India’s top literary podcasts with over 120k downloads and counting. Hosts Tara and Michelle talk to some of the best writers in India like Booker prize shortlisted author Avni Doshi and JCB shortlisted author Samit Basu and find out what makes them tick! It is trending on #1 of BOOKS AND #4 IN ARTS CATEGORY ON APPLE PODCASTS IN INDIA! Our sister podcast 'The Book People' covers the top most influencers in the publishing industry like Sayantan Ghosh, Sidharth Jain, Meghna Pant and more. 3. Authors We have collaborated with writers like Chandrahas Choudhury, Prayaag Akbar, Manu Pillai, Lisa Ray, Arshia Sattar and many many more. 4. Jotted Our online magazine. We publish book listicles, online reviews and more and more... MARKETING ACTIVITIES Customised posts on all Bound's platforms Customised engagement on curated communities Newsletter Special mention in our monthly newsletter. Podcast* 30 second ORGANIC ad with a link in shownote Our Online Magazine – Jotted Mention in our monthly genre specific listicles. EXCLUSIVE ONLINE AUTHOR EVENT MARKETING PACKAGES PACKAGES Basic Standard Exclusive Premium Social Media Post & Stories (with Swipe Up feature on 1 Post 3 Posts 5 Posts Instagram) 1 Story 3 Stories 5 Stories Giveaway Insta live Interview Reel Exclusive Online Author Event Magazine Excerpt Newsletter Feature Podcast Feature Curated community engagement Prices Rs. 4,999 Rs. 14,999 Rs. 29,999 Rs. 74,999 We can customize these packages for you Timelines The plan will be executed 3 months within the date of payment is done. Basic Plan – Within 10 days Standard Plan – Within 30 days Exclusive Plan – As per the availability of the slot Premium Plan – Within 2-3 months PREVIOUS CLIENTS Sonia Bahl, Author of A Year Of Wednesdays The internet has democratised book marketing as much as it’s vandalised it. Today if you have a book out, even before you’ve had a chance to hold it in your own hands, it’s likely your social media handles are going to be inundated with sweeping offers to land the book in a million hands! This is a boon but mostly a menace. Innumerable self-proclaimed booklovers—Bookstagrammers, bloggers, reviewers—who claim mammoth followers and profess a great love for reading, end up hustling for a free copy of your book and a small fee, in return for a meaningless review. Working with Bound on the other hand, was an absolute pleasure. The team is made up of professionals who truly love and understand books. I’ve had interactive sessions with the team, they took great pains to understand the books, the background, and the author. What I appreciate most is the terrific energy all of them bring to every interaction. About The Author: Sonia Bahl stumbled through school, forgot to attend college and ended up in the best place in the world: writing ads in an advertising agency. She’s made ads for everything from candy to condoms, while dreaming of changing them from 30-second spots to full-length feature films. Her day job entails writing movies. While Sonia has written advertising copy, screenplays, book reviews and magazine columns, she claims it’s taken monumental audacity and epic courage to put her thoughts into a novel. She is the author of The Spectacular Miss and A Year of Wednesdays. Highlight- Famous screenwriter- Noblemen (2018), Sitara (2020) About The Book: A flight from New Delhi to new York. Two strangers, seat 7A and seat 7B, who have nothing in common. Absolutely nothing. Except they are both hoping the seat next to theirs remains empty. It doesn't. Mid-flight turbulence and infant incontinence forces them to interact—the cool wall Street guy and the mom-with-the-drool-stained- sweater-and-ordinary-aspirations. Blistering wit, opposing views, and some unexpectedly poignant admissions keep them addictive engaged and hopelessly sleep deprived through the fifteen-hour journey. Touch down... And they leave the cabin without a backward Glance, jumping right back into their dramatically different lives. Never to meet again. But somehow they continue to travel together—interlocked forever through an inexplicable connectedness. Can one meeting change everything forever? The Japanese have a term for it: ichi-go ichi-e. One time, one encounter, lasts a lifetime. Author’s Concern: • To reach a wider audience in India Bound’s Solution: Engaging with Bound’s community (target audience) of Indian writers and diaspora in Singapore and other regions through our social media platforms, newsletter, podcast, online magazine. Bound’s Target Audience: • Followers of India Film Project, our collab partner for events • Participants of screenwriting classes (Class instructors- Dhruv Narang, Sacred Games screenwriter) • Literary fiction lovers What We Did: • 3 month exclusive exposure on all social media platforms • Customised Instagram live interview • Youtube author interaction with Shunali Khullar Shroff, Author of Love In the Time Of Influenza (20k followers) Reception and Outcome: • Bestselling book • In talks for other kinds of collabs Priyanka Pradhan, Author of Tales From The Himalayas About The Author: Priyanka Pradhan is a Dubai-based journalist with experience of 13 years in television, print and electronic media, across India and the UAE. She contributed as travel writer, to various lifestyle magazine titles such as Conde Nast Traveller(UAE and Indian editions). She was also regular contributor to regional and international magazines such as Harper’s Bazaar Middle East, DestinAsian(Indonesia), Al Nawras(in-flight magazine for Air Arabia) and Villa 88 (UAE). Now, mother to a toddler and a canine teenager, she’s starting over as children’s book writer- happy to accept the responsibility and commitment that writing for children demands. Highlight- Ruskin Bond Promising Writer award for Tales From The Himalayas; at the Dehradun Literature Festival 2019 (October) About The Book: A collection of seventeen short stories from Uttarakhand, the Himalayan state of northern India, invite young readers to discover the mountains, through its stories. Author's Concern: To reach a wider audience in India. Bound’s Solution: Engaging with Bound’s community (target audience) of Indian writers and diaspora in the UAE and other regions through our social media platforms, newsletter, podcast, online magazine. Bound’s Target Audience: • Ruskin Bond fans • Writers who want to escape to the hills to write • Children and Parents -Participants of Children’s Creative writing classes and mentorship programmes (Class instructors- Mohit Parikh, Award winning YA author) • Children- Participants of Children’s creative writing classes with Teach For India What We Did: • 3 month exclusive exposure on all social media platforms • Book Cover Reveal event • Mentioned author’s book in 11th episode of Books And Beyond With Bound- Season 2- Udayan Mukherjee, Author of Essential items- Over 2k downloads • A special book giveaway contest • Free 30 minute webinar On ‘Getting My Debut Collection Published’ Reception and Outcome: • Bestselling debut book • We will be working on Book 2 as well! CONNECT WITH US Tara Khandelwal Michelle D'costa Founder Managing Editor tarakhandelwal489@gmail.com michelle@boundindia.com Aishwarya Javalgekar Head of Content and Podcasts aishwarya.boundindia@gmail.com