Overview Why Are We Here Who We Are The Process What We Do Creative Portfolio Case Studies AN INTRODUCTION Why Are We Here The gaming industry is facing new challenges Lack Of In-House Marketing Firepower Rushing Into Execution Can’t Find The Right Audiences Marketing Attribution Lack of ad industry benchmark data Who We Are We are consultants before executors “We have created a bespoke model based on a consultative approach. We work in partnership with you every step of the way to ensure our work only delivers what is best for your business.” Irina Senior Campaign Manager Max Board Member Pascal Digital Strategy Consultant Ankush Media Lead Lea Digital Marketing Manager Nick Managing Director Your Team Meet some of our experts BESPOKE CONSULTATIVE APPROACH AN EXTENSION OF YOUR MARKETING TEAM GLOBAL COMPANY FOOTPRINT & EXTENSIVE EXPERIENCE AD-TECH SOLUTIONS STRONG PARTNERSHIPS WITH GAMING PUBLISHERS & SITES MEDIA BUYING Online/Offline/Influencers INSTANT INTEGRATION & ONBOARDING CREATIVE PRODUCTION Blackmilk Media USPs & Business Unites Our Offices Global Reach LONDON HAMBURG MUMBAI SINGAPORE MEDIA CAMPAIGNS A full-service digital marketing consultancy specialised in video game marketing. For budgets big or small, we run highly targeted digital campaigns to achieve rapid, measurable results. But first and foremost - we are passionate gamers - which helps motivate us to design campaigns that match top quality games to their rightful audiences, so each game can get the recognition it deserves. Wishlist Acquisition Increasing visibility on Steam by running measurable Wishlist campaigns using UTM tracking Awareness Getting your message out there. High quality video views and engagement for your game with the cheapest CPM rates, all whilst building valuable audience data for release Pre-Order Need to push for pre-orders? We’ve got you covered. Our vast experience on retail pre-order packages allows us to create a bespoke media plan for your game Launch From creating a bespoke game plan to executing and optimising campaigns. We facilitate the launch of your game making the most of every last drop of your budget. What We Do Our Bread And Butter Every project is bespoke, designed from the ground up just for you. Here are just a few of the things we can help with: Social Native Display Search Facebook Instagram Twitter Reddit Tik Tok YouTube Twitch PS Store Xbox Store Outbrain Taboola Google Ads Ad Networks Apple Google Amazon Amazon Market & Audience Analysis We look at the target audience behaviour and target market potentials to uncover any desirable segments for the campaign Media Planning Once we receive a brief, we use our historic data and valuable experience to plan the spend allocation across geos, channels and sections of the campaign, bespoke to your game Media Buying We employ seamless onboarding, and set up campaigns with individualised tracking links for each ad Campaign Optimizations We constantly look at performance to optimise on our agreed campaign goals. Remaining agile and dynamic, we can shift budgets and tactics to increase results What We Do Our Bread And Butter INFLUENCER CAMPAIGNS BLOCKCHAIN Here is what Blackmilk Gaming can do for you • Contract influencers that will perform activations on Twitch/YouTube to promote your games • Arrange so that every participating influencer will fulfill the deliverables and gameplay within the timeframe of the campaign • Handle all influencer selection, recruitment and contracting based on based on detailed briefs sent by you • Ensure that the target audience sees, experiences, and understands key aspects and features of the product • Handle all the creative content creation to make sure you get the best out of the promotion 1 Let’s play Gameplay showcasing the game Sponsored Stream Title A sponsored title featuring a chatbot command Chatbot Message An automated sponsored chatbot message to push a call to action link Twitch ad-space Description Banner An engaging banner to push the message and the call to action 2 3 4 1 2 3 4 1 YouTube ad-space 2 3 4 3 4 1 Part sponsored let’s play content 2-3 minutes gameplay content combined in a social video. Mentions Shout out to brand for sponsoring the selected video and taking points about the game and the link Video title Game title featured in the video title Video Description with Call to Action Description and Call to Action link in the video description 2 The world's largest gaming & esport media Think of our index as Google for gaming creators. We don't rely on guesses, we analyse millions of data points to know which creator we should work with. We ensure you only speak to the audience that are most likely to engage with your brand. Each creator has been vetted individually by the Blackmilk Gaming team to ensure brand-safety. Selected creators will be chosen based on one or more of the following criteria: 1. Audience matching the preset targeting 2. Located in the targeted geo-region 3. Active community 4. Professional 5. Brand safe The Process The Process From intro call to execution Intro call A quick 30 min call to discuss your needs and plans Brief You send us a brief outlining game/budget Proposal & Media Plan We create a bespoke and detailed media plan Client Agreement We then get the formalities signed and sealed Onboarding We request and walk through relevant ad account access Creatives We then receive creative assets (or create them for you) Campaign Set-Up We set up campaigns as planned, monitoring and optimising throughout the campaign duration Post-Campaign Insight We provide a complete report as well as audience insights 1 2 3 4 5 6 7 8 We’ve established a smooth process from start to finish to plan, run and optimise your campaigns to the best they can be. We will be with you every step of the way. Selected Clients A selection of our beloved clients CREATIVE PORTFOLIO