PRIVATE AND CONFIDENTIAL | VICE+ 2019 Digital Packages For Clients and Agencies Locally Sourced and MSG free by Private & confidential — 2019 Just like your neighbourhood Salad Bar, ordering is easy. Simply select a small or large plate, then choose your dressing. 10 Questions with... Asking your talent 10 Questions over Skype. The Studio Interview A more in depth interview that incorporates VFX. Contains image Contains video Contains text Allergen information: *Large plates include an allocation for talent With your choice of dressing: The Carousel Story A suite of images to land a point you want to make. The Visual Interview Chatting to your talent about what they’re up to. The Humorous Review A review of your product by VICE. The VICE Photo Shoot An in depth chat presented in a dynamic experience. How To ______ Quite simply, how to do something. Our team of qualified chefs will cook up a creative solution within 48 hours for you to approve before you place your order. The Amplified Story Bring your brand social videos into a VICE environment. With your choice of dressing: Explainer Video Bringing a concept to life using VO, text and archive. The Hosted Explainer Adding a host to our popular Explainer format. With your choice of dressing: The Feed Disrupter Boldly breaking into our social feed with your message. 5-10 images Original photography OR original illustration Copy to accompany, approx 250 words The Carousel Story • Perfect to to support a competition you might be running, or give context to a your brand assets • Can utilise stock or produced images with graphic elements • Can incorporate your own imagery and in some cases, video • Check out some of our favourite illustrators here. First, we’ll create the images as a seamless collage, then activate across social channels and the VICE Partner experience. Here’s one we did with i-D and MAC. In this instance, we made sure the assets were appropriate for both VICE/i-D and MAC channels. 😀 Available at these locations: Ingredients: A suite of images to land a point you want to make. The Carousel Story is a mixed media story that unfolds across 3-10 frames, creating a miniature gallery and digest that highlights the experience of the subject. These sequential stories can fully animate a subject's experience, using treated photos with text to share multiple perspectives, or take an image & text magazine-like approach. 3-5 images Original photography OR original illustration Copy to accompany, approx 700 words The Visual Interview • An easy way to show how your brand is working with talent • Incorporates original photography and brand supplied images • Can also embed video content your brand has produced with the talent Reference: Rapman's Blue Story is an epic tragedy about London's violent Postcode War Chatting to your talent about what they're up to. The Visual Interview is a photography driven editorial profile of an interesting subject, exploring their craft, space and passion. We’ll use VICE photographers and writers to help us create a quick dive into where they’re at. Visual Interviews are put together by our in house branded content teams, coordinating writers, photographers and illustrators to quickly produce an article that seamlessly integrates in VICE’s editorial feed. It’s activated through social link posts as well as a really great ad unit called Invusion. Available at these locations: Ingredients: 3-5 images Original photography OR original illustration Copy to accompany, approx 700 words The Humorous Review • Simplest way to integrate product • Can drive directly to POS • Can also embed video content your brand has produced A review of your product by VICE. The Humorous Review sees a VICE writer spend 24 hours with your product, in an unusual or unexpected situation, and review it. We’ll then compile their thoughts in an article that features photography, illustration or a mix of the two. We can even drive straight to a POS from here. Reference: "The Only Review of Subway's Vegan Meatball Marinara You Need" Product Reviews are put together by VICE writers, photographers and illustrators, intended to reflect the VICE tone of voice and integrate seamlessly with our editorial feed. It’s activated through social link posts as well as a really great ad unit called Invusion. Available at these locations: Ingredients: 4-8 images / GIFs Original photography OR original illustration Copy to accompany, approx 1000 words Ceros page build The VICE Photo Shoot • A more in depth dive into talent you’re working with or a thing you’re doing . We can use this format to take a behind the scenes peek at your brand. • Incorporates original photography and brand supplied images • Can also embed video content your brand has produced with the talent. An in depth chat presented in a dynamic experience. Photo Shoots take a deep dive into a story about a person, place or thing utilising VICE produced photography, or illustration, brought to life in an elevated VICE-hosted experience. Reference: "Liz Johnson is Foraging For Food in the City" The VICE Photo Shoot is created in house by our writers, photographers and illustrators, with a site build from CEROS. It’s activated through social link posts as well as a really great ad unit called Invusion. Available at these locations: Ingredients: 5-10 images Original photography OR original illustration OR original infographics Copy to accompany, approx 700 words How To _______ • We can use these to directly show how to interact with a product • The tone of voice is either genuinely educational/practical, or tongue-in- cheek • We often run these as part of a larger series • We can feature your talent as part of the How To Quite simply — how to do something. How To guides are simple guides that explain how to do a thing . This might be as simple as tying some shoelaces right through to moving to the other side of the world. They can take the form of text-heavy articles, photography-driven narratives or even illustrated infographics. Reference: "How My Obsession with Coffee Led Me to a New Life in Melbourne" How To guides are written by VICE writers with input from those with first hand knowledge or experience with the topic at hand. We love to feature original photography and illustration as part of this. They are activated through social link posts as well as a really great ad unit called Invusion. Available at these locations: Ingredients: 1 x 1:1 / vertical 30” - 90” video Up to 4 supporting social assets The Explainer Video • We can use these to show how your brand is working around an issue or topic • Explainer Videos can also use VO from your talent and video content from your brand • The tone of voice is either genuinely educational/practical, or tongue-in- cheek Bringing a concept to life using VO, text and archive. From malware to climate change: The Explainer Video uses archive and VO to decode & reveal the cultural issues & moments that matter most to our audience. vice vice Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Explainer videos use archive and VO to tackle serious topics or light hearted ways of doing. We overlay bold text to make sure the message is clear and understood as the audience scrolls through. Available at these locations: Ingredients: 1 x 1:1 90” film 3 x cut downs 1 x trailer The Hosted Explainer Video • Can utilise brand video, photography and talent • Can have simple GFX overlays • Strong performance with a younger audience with focus on humour • Budgets are exclusive of talent Adding a host to our popular Explainer format. Hosted Explainer Videos are a great way to bring a more personal element (and humour) into an explainer video. We can run quick turnaround, green screen shoots to help bring a topic to life. Hosted videos can use a mix of split screen, green screen and graphical elements to convey the message. Available at these locations: Ingredients: 1 x 2’-4’ film 1 x 90 - 120 in feed film 1 x 15” trailer 1 x 15” supporting social asset 10 Questions With • A recognisable VICE format with a history of strong performance on our channels, both editorially and branded • An easy way to showcase talent or a cause • Strong social and YouTube performance • Budgets are exclusive of talent vice vice Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Example: 10 Questions You Always Wanted To Ask a Blood Cancer Survivor was made in partnership with the UK Blood Cancer Charity Anthony Nolan. It performed really well because the subject matter was truly interesting to our audience and the talent was engaging. Watch it here. Asking your talent 10 Questions in the studio or over Skype A classic VICE format that poses 10 questions to a talent who has an interesting life experience. These questions are a mix of editorially and audience sourced. Available at these locations: Ingredients: The Studio Interview • An easy way to show how your brand is working with talent • Can showcase brand imagery and video elements • Can incorporate clips from talent in studio/work environment • Budgets are exclusive of talent vice vice Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Feed Disruptors use interesting illustration and/or GFX to capture the attention of our audience and communicate a topic or theme. Watch it here. A more in depth interview that incorporates GFX. A short social video format where we bring our favorite people into VICE HQ for a series of questions. We then build on this with GFX and fun tidbits. It allows a deeper dive than 10 Questions 1 x 2’-4’ film 1 x 90 - 120 in feed film 1 x 15” trailer 1 x 15” supporting social asset Available at these locations: Ingredients: 1 x 1:1 / vertical 30” - 90” video Up to 4 supporting social assets The Feed Disruptor Boldly breaking into our social feed with your message. The Feed Disrupter uses attention grabbing illustration, typography and VFX to communicate brand messaging or communications in an engaging and disruptive way. Feed Disruptors use interesting illustration and/or GFX to capture the attention of our audience and communicate a topic or theme. • We can use these to show how your brand is working around an issue or topic • Feed Disruptors can also use VO from your talent • We can incorporate infographic elements and imagery from your brand • The tone of voice is either genuinely educational/practical, or tongue-in- cheek Available at these locations: Ingredients: The Amplified Story • Amplified Stories replicated the social Story experience within a VICE environment. • They add additional exposure on top of social media activations. • Drive awareness, engagement and traffic to maximize the impact of stories content. 22% Story Completion x1.5 CTR vs standard formats 65% viewability Give your vertical social videos a home on VICE. Stories are the most immersive, mobile experience within the digital landscape. Amplified Stories helps advertisers to leverage stories in an environment surrounded by editorial content. Your vertical brand asset, or allow us to make one for you Available at these locations: Ingredients: