Elazar Gilad Marketing Director elazar@gmail.com +972523458448 linkedin.com/in/elazar-gilad-igaming-expert https://slots.academy Summary Marketing Director - A dynamic leader with over 10 years of hands-on experience within online marketing and large-scale product development. Building A -Z marketing teams across Asia, Europe, and the USA. During the past 7 years, I have been focusing on delivering data-driven growth strategies for B2B and B2C operators. Build and scale best-in-class growth marketing strategies driven by clear KPIs. Develop a vision around areas like SEO, Product, and ads to maximize the growth and efficiency of the user acquisition process. Managing 7-figure budgets, Planning and executing complex marketing strategies for the following verticals: • iGaming • eCommerce • SaaS • New Business Development A great believer in Teamwork and personal improvement. At the moment, in search of a long-term opportunity in a collaborative environment where I can empower my surroundings and produce vast organic growth and Market value. Core Skills: • A-Z Online Casino Management • CRM management • Affiliate Marketing Management • Full Budget and P&L planning and responsibility. • Acquisition - Online Marketing growth strategies based on SEO, PPC, PR, Affiliate, email marketing, and more. • Product management and development • Strong management skills with vast experience within a multicultural business environment. Experience Marketing Director Spill Media Dec 2018 - Present (3 years 9 months +) Spill Media is a growing dynamic iGaming performance marketing company based in the fast-growing technology hub of Tallinn Estonia. Responsibilities • Brand Management - A-Z Casino brand lifecycle responsibility • Develop Go to market plan and marketing strategy for a new online casino operation. • Work with platform and game providers to optimize our product to the key market Elazar Gilad Marketing Director - page 1 • Drive the creation and management of the product marketing strategy and roadmap. • Build a world-class affiliate marketing team, focusing on areas like SEO, Content, and Paid advertising. • Marketing Communications - CRM strategy development dedicated to user retention. Location: Bangkok Thailand | Tallinn Estonia Product Marketing Team Odeon Nov 2020 - Sep 2021 (11 months) User-focused, higher education information websites with experts in different fields to help students find the right course for their needs. Responsibilities • Product Marketing planning and exaction of the product DNA. • Marketing Communications - Development of brand voice across all communication channels. • Market Research - Create benchmark, SEO competitor product, and marketing analysis. iGaming Marketing Director Knn Digital Media Jun 2018 - Nov 2019 (1 year 6 months) KNN Media is a Performance-Based Digital Marketing Agency specialized in driving high intent customers to Industry-Leading Brands. Responsibilities • Lead visionary iGaming projects within regulated markets: USA (NJ,PA) EU and more • Overall (P&L) responsibility. • Oversees all marketing, product, and commercial functions. • SEO - Planning and executing the entire organic user acquisition activities • Managing a multicultural team based in several locations: Madrid, Ukraine. • Oversees growth and M&A strategy General Manager at Enlabs AB Enlabs Dec 2016 - Dec 2018 (2 years 1 month) Comskill media group is a subsidiary company of Nordic Leisure AB (NLB). As for 2018 Comskill is the dominant iGaming performance marketing company within Baltic and East European markets. Working with partners such as: Optibet, Olybet, Betsafe, Unibet, Kingswin, Betsson, Chanz, PAF and more. Elazar Gilad Marketing Director - page 2 Responsibilities • A-Z affiliate marketing business development. • Overall managing both the revenue and cost elements of the company (P&L) • Planning and building the company from scratch to a full operational affiliate network of more than 100 sites. • Oversees all marketing, product and commercial functions. Planning and executing the entire clients acquisition activities: affiliation, SEO, Social media, Media buying, PPC, content and PR. • Overall responsibility for communicating and reporting to Nordic Leisure AB (NLB) board of directors • Communicating and collaborating with Other C level executives within the group • Creation and implementation of a strategy designed to grow the affiliate business. • Coordinate the development of key performance goals (KPI) for functions and reports. • Oversee recruitment and talent development programs. • Managing a multicultural team based in several locations: Tallinn, Riga, Ukraine. • Oversees the company growth and M&A strategy. • Participating in conferences such as: ICE, LAC, BAC, AAC, Sigma and more. Vice President Marketing Paradigma Marketing Solutions Jan 2015 - Dec 2017 (3 years) Paradigma is an online marketing agency located in TLV Israel, Specializing in online marketing and website monetization solutions. • Set KPIs and develop a full content network to boost SEO performance for B2B and B2C. Dedicated project for Fiverr.com • Leading Global SEO Strategy across multiple domains in an exciting, innovative, and competitive space. Creating and implementing all SEO strategies. • Establishing yearly goals and yearly plans across all markets. • Incorporating branding and PR work through content marketing across channels for SEO • CRM - B2B Marketing • Develop of product road map and budget • Develop large-scale web projects based on AWS, AI,ML and big data Marketing Verticals • iGaming - Casino and Sportsbook • SaaS • Ecommerce Senior SEO at WebPals / XLMedia Webpals Group 2013 - 2014 (2 years) • Developing and implementing both on-site and off-site SEO strategies across multiple domains. • Responsible for the search engine optimization of few brands within WebPals Group. • Implementing successful white-hat SEO strategies across multi-channels to produce outstanding results according to KPIs. Acquisition Channels Elazar Gilad Marketing Director - page 3 • SEO audit for all the team products • Product Marketing • Product management • BI and performance KPIs Analysis and reporting Managing SEO for brands such as Casino.SE, NorskCasino.com and others. SEO Product Manager at Spiral Solutions Microgaming Spiral Solutions Dec 2012 - Nov 2013 (1 year) Lead SEO Product Manager at Spiral Solutions, The Mobile division of Microgaming • UK, CA, AU SEO Market Manager at AllJackpotsCasino.com and AllSlotsCasino.com. • Developing new SEO techniques and tactics aligned with current search engine changes. • Increasing SEO traffic through out hundreds of long tail keywords. • Optimizing casino user registrations and FTDs. • Coordinate and oversee the implementation of SEO recommendation • Improving the ranking of our main site for more than 100 long tail keywords. • Improving the organic SERPs for AllJackpotsCasino.com in the market of CA from page 3 to the top of the SERPs in 12 months (For the KW Online Casino). • Developing SEO as the most profitable marketing channel in the company. Marketing Manager Dataworks - The eCommerce Agency Jan 2010 - Dec 2012 (3 years) Marketing manager at DataWorks. A leading international online marketing agency located in TLV Israel. Planning, development and implementation of both SEO& SEM strategies and related activities aimed at the improvement of natural search rankings and traffic. • Online Advertising - Engage in key or targeted customer activities. • Oversee key hiring and talent development programs. • Marketing Communications - Managerial experience managing teams of various professionals, such as Dev, affiliation, SEO, Social Media Marketing, content, design, traffic acquisition, UI/UX, and conversion optimization. Education Bar-Ilan University B.A, Politcal study 2004 - 2008 John Bryce Full marketing traning SEO, SEM, Social,PPC, Online marketing 2007 - Present Elazar Gilad Marketing Director - page 4 Seperia College Adwords, PPC, Affiliate marketing Licenses & Certifications Certification: Native Advertising Strategy Expert - Outbrain Academy ccqtt6v1ph Online Casino Management - iGaming Academy 5D43B09CA6075AAAC9C31DC5D37510C2 Anti-Fraud and Payments Handling - iGaming Academy 82C6D29B7F7C6406083F351F7D6E7BA3 Slots Games - iGaming Academy 3DDE95407B8D66BC7485CB30C11892B2 CRM - Customer Relationship Management - iGaming Academy 4B5A5139AAA364B00D9A4D93E782D28A General Data Protection Regulation - iGaming Academy 6C33CE382CE75A854032CF3FE8E6508A Skills Mergers & Acquisitions (M&A) • Budget Management • P&L Management • Casino Management • Acquisitions • Marketing Strategy • Affiliate Management • Customer Relationship Management (CRM) • New Business Development • Start-ups Elazar Gilad Marketing Director - page 5