ADVERTISEMENT Menu Weekly edition Search Subscribe Sign in You are what you eat: January 2035 What If? ADVERTISEMENT Jul 3rd 2021 edition What if everyone’s nutrition was personalised? How the mass adoption of personalised nutrition is changing people’s health—and the food industry. An imagined scenario from 2035 ADVERTISEMENT Jul 3rd 2021 Editor’s note: This year What If?, our annual collection of scenarios, considers the DAVOS future of health. Each of these stories is fiction, but grounded in historical fact, current speculation and real science. They do not present a unified narrative but are set in different possible futures “L et food be thy medicine and medicine be thy food.” The diktat from Hippocrates, who defined the principles of medicine in ancient Greece, hovers in bright holographic characters over the main stage at the World Economic Forum in Davos. The central theme this year is how to make personalised nutrition more widely available to those unable to afford its benefits. Hot topics include whether metabo-watches, implants and other personal-nutrition trackers should be free for everyone (as they are now in some Nordic countries), why personalised nutrition is good for business and the perennial debate over how governments can best regulate corporate use of consumers’ personal data. Already signed up? Log in Get the whole world for half the price Offer ends soon: enjoy 50% off an annual digital subscription View subscription options → Cancel at any time The app and economist.com—distinctively distilled analysis Digital newsletters—curated topical opinion Audio version & podcasts—immersive listening The digital archive—all our content since 1997 Webinars and conferences—intelligent debate and informed analysis Flagship franchises—The World in and 1843 magazine Give up to five free articles per month This website adheres to all nine of NewsGuard‘s standards of credibility and transparency. OR Continue reading this article Register with an email address ADVERTISEMENT SIMPLY SCIENCE The best of our journalism and analysis on science Delivered to you every Wednesday [email protected] Sign up More from What If? The other epidemic: June 2025 What if America tackled its opioid crisis? A tale of two cities: June 2041 What if a deadly heatwave hit India? Freedom to tinker: October 2029 What if biohackers injected themselves with mRNA? The Economist explains Podcasts 1843 magazine Why do so few cities want to host the “Three degrees would be disastrous”—the I don’t: my very modern marriage Olympics ever more likely outcomes of global The Tokyo Olympics is on. Can you outrun the warming How common is long covid? jargon? Uncertainty principles—the Delta variant and the Why did the Olympics ditch their amateur-athlete Going for bold: Olympic history in eight outfits end of economic stimulus requirement? “They have form in making small bets on things that end up being very successful”—Netflix’s next act Subscribe Keep updated Published since September 1843 to take part in “a severe Group subscriptions contest between intelligence, which presses forward, and an Reuse our content unworthy, timid ignorance obstructing our progress.” Help and contact us The Economist The Economist Group About The Economist Group Careers Executive Education Navigator Advertise The Economist Which MBA? Intelligence Unit Executive Education: Press centre GMAT Tutor The New Global Order The Economist Events GRE Tutor Executive Education: The Economist Store Business Writing Executive Jobs Terms of Use Privacy Cookie Policy Manage Cookies Accessibility Modern Slavery Statement Copyright © The Economist Newspaper Limited 2021. All rights reserved. Do Not Sell My Personal Information
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