The Best Chatbot for Your Business: 4 Design Tips Recognize the differences among your various platforms. The design of chatbots shouldn't always be generic. Each platform has its own set of users, trends, benefits, and drawbacks. By understanding the differences between your platforms, you can tailor your chatbots accordingly. Consider developing chatbots for Facebook Messenger, Twitter, and WhatsApp. To begin, consider the platform's limitations. Chatbots on Facebook Messenger and WhatsApp can provide lengthy responses, but due to Twitter's character limit, your chatbot must be direct and to the point. However, this tone may not appeal to all customers, so think about how you can use soft language while still providing succinct responses to customer inquiries. You should also consider the demographics of each platform's users. Your Brazilian users may flock to WhatsApp, given that the app is used by 98.9% of the country's mobile users. In Denmark, only 22% of the population uses WhatsApp, but Facebook Messenger is their preferred app. So, how does this affect you? Consider giving your WhatsApp chatbot a more playful personality than your Facebook Messenger chatbot in this case. Brazilians are known for their expressive, passionate communication style, whereas Danes are more reserved. Enquire now to choose Best Virtual assistant chatbot for bar and Restaurant. Define the goal of your chatbot. Before you begin designing your chatbot, make sure you understand its purpose. A clear purpose will guide your design efforts, increasing the likelihood that the chatbot will deliver the desired results. A chatbot designed to collect user feedback, for example, should be distinct from one designed to resolve customer inquiries. Businesses are becoming more inventive in their use of chatbots. Nowadays, you can build chatbots to accomplish a variety of tasks; we'll go over these in more detail below. ● Generating leads Chatbots are much more than just a tool for customer service. They can also help businesses increase sales by using a conversational approach to identify what customers need, offer relevant, targeted suggestions, and highlight any special discounts or promotions that you believe they will enjoy. ● Brand awareness/promotion of new services Chatbots can connect with your customers to inform them of any new services you have recently launched or to provide them with interesting company updates that they may find interesting. Assume you are a market research firm that has recently launched a consultancy arm. You could use website chatbots to inform visitors about this new side of the business and encourage them to learn more by visiting your 'Consultancy' page. Create a personality for your chatbot. The personality of your chatbot goes a long way toward defining the CX that it provides. As a result, it is critical to consider your brand's tone of voice. For instance, if you run an insurance website, you should be friendly, sympathetic, and respectful. If you run a restaurant website, you can afford to be more enthusiastic, chatty, and confident. However, if you work in medical technology, you may want to take a more serious approach—having an overly excitable chatbot may harm your credibility. It's also worth considering your various customer segments. If your company works with both universities and students, for example, you can be more approachable when speaking with students. They may appreciate the occasional emoji, whereas universities will most likely prefer a more formal tone. Improve engagement by utilizing visual assets. It's important to remember that texting isn't the only way to communicate with customers. A picture is worth a thousand words, as the saying goes. Younger generations, in particular, prefer to communicate with visual assets such as GIFs, emojis, and memes. Of course, not every business should employ this strategy. Consider the banking industry. Customers may believe they are not taking their jobs seriously enough if they use visual assets. Innovative startups aimed at a younger audience, on the other hand, should definitely incorporate visual assets into their chatbot operations. This will almost certainly increase engagement and can improve overall CX.