How the Boston Celtics brought their legendary branding back to their virtual events. Case Study: P O W E R E D B Y P A R C Y P A R C Y | 1 O F 6 Boston Celtics How the Boston Celtics brought their legendary branding back to their virtual events. COMPANY NAME 500 Employees COMPANY SIZE Branded virtual events are easy to create, customize, and personalize . GOALS ACHIEVED Get a Demo Since their original founding in 1946, the world - famous Boston Celtics have been one of the most successful and popular teams in the history of the NBA. With 17 national championships, the Celtics currently hold the record for the most wins of any professional basketball team. Known for their iconic green branding and parquet court floor, the Celtics have been a dominant presence in the NBA for decades. P A R C Y | 2 O F 6 Background: Situation: The Boston Celtics run nearly 100 events every year to keep their fans connected, informed, and entertained. During COVID - 19, they switched to pure virtual events. What could the Celtics do to keep their famous branding in the picture for virtual attendees, and how could they keep giving them the VIP treatment? Discover how easy it can be to create, plan, and manage your events with Parcy. Before Parcy After Parcy Registration and livestream webinars lacked iconic Celtics branding. Attendees felt lost in a sea of faceless Zoom attendees. Email communications were manual and text - based. Livestreams are embedded into fully customized registration and event pages that bring the unmistakable Celtics color, logos, and personality back into focus. Each attendee gets their own unique event page that recognizes them and welcomes them by name. Event communications are designed to match the visuals of the branded event livestream page to create a cohesive experience P A R C Y | 3 O F 6 Get a Demo Hosting events on Parcy has helped elevate the virtual experience for our most important customers. Our iconic branding and Celtics “feel” are integral parts of our focus on fan engagement. With Parcy I’m able to customize the experience with colors, logos and key identity elements just as I would for an in - person event. The Parcy platform is user friendly and the Parcy team is great to work with too! VICE PRESIDENT, BOSTON CELTICS CORPORATE EVENTS TESSA CAFFREY P A R C Y | 4 O F 6 Get a Demo Custom Event Pagebuilder Event Countdown Timer Attendee Breakout Rooms As live events start to come back into the picture, the Boston Celtics plan to continue using Parcy to plan and manage live events and to provide virtual streaming options for attendees who cannot be there in person. With fans back in the TD Garden and normal operations on the horizon, the organization is in a powerful position to keep their fans connected and engaged no matter how they participate in future events. P A R C Y | 5 O F 6 Parcy Features Used by the Boston Celtics: Zoom Webinar Integration Dynamic Personalization Tags Custom Registration Page Automated Email Campaigns Custom Email Builder Event Template Library Get a Demo Discover how easy it can be to create, plan, and manage your events with Parcy. Get a Demo