Case Study: How the Boston Celtics brought their legendary branding back to their virtual events. POWERED BY PARCY How the Boston Celtics brought their legendary branding back to their virtual events. COMPANY NAME Boston Celtics COMPANY SIZE 500 Employees GOALS ACHIEVED Branded virtual events are easy to create, customize, and personalize. PARCY | 1 OF 6 Background: Since their original founding in 1946, the world-famous Boston Celtics have been one of the most successful and popular teams in the history of the NBA. With 17 national championships, the Celtics currently hold the record for the most wins of any professional basketball team. Known for their iconic green branding and parquet court floor, the Celtics have been a dominant presence in the NBA for decades. Situation: The Boston Celtics run nearly 100 events every year to keep their fans connected, informed, Discover how easy it and entertained. During COVID-19, they switched to pure virtual events. What could the can be to create, Celtics do to keep their famous branding in the picture for virtual attendees, and how could plan, and manage they keep giving them the VIP treatment? your events with Parcy. Get a Demo PARCY | 2 OF 6 Before Parcy After Parcy Registration and livestream webinars Livestreams are embedded into fully lacked iconic Celtics branding. customized registration and event pages that bring the unmistakable Celtics color, logos, and personality back into focus. Attendees felt lost in a sea of faceless Each attendee gets their own unique Zoom attendees. event page that recognizes them and welcomes them by name. Email communications were manual Event communications are designed to and text-based. match the visuals of the branded event livestream page to create a cohesive experience PARCY | 3 OF 6 Get a Demo Hosting events on Parcy has helped elevate the virtual experience for our most important customers. Our iconic branding and Celtics “feel” are integral parts of our focus on fan engagement. With Parcy I’m able to customize the experience with colors, logos and key identity elements just as I would for an in-person event. The Parcy platform is user friendly and the Parcy team is great to work with too! TESSA CAFFREY VICE PRESIDENT, BOSTON CELTICS CORPORATE EVENTS PARCY | 4 OF 6 Get a Demo As live events start to come back into the picture, the Boston Celtics plan to continue using Parcy to plan and manage live events and to provide virtual streaming options for attendees who cannot be there in person. With fans back in the TD Garden and normal operations on the horizon, the organization is in a powerful position to keep their fans connected and engaged no matter how they participate in future events. Parcy Features Used by the Boston Celtics: Custom Event Pagebuilder Zoom Webinar Integration Automated Email Campaigns Event Countdown Timer Dynamic Personalization Tags Custom Email Builder Attendee Breakout Rooms Custom Registration Page Event Template Library PARCY | 5 OF 6 Get a Demo Discover how easy it can be to create, plan, and manage your events with Parcy. Get a Demo
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