V2.1 "Gamma" Final Draft 11.6.22 colR "Public" Why paper -

Please enable JavaScript to view the full PDF

Preface: This document is to be taken as a fluid and working mind map of the colR™ project. Ideas, names, dates, and anything within can change and should be used only as a rubric of future goals of the colR™. Interpret everything within as a fluid vision board subject to change. This document will evolve quickly as progress is made, new objectives are set, achieved, and delivered. colR™: A ‘Why’ Paper 2022 | Nov 7, 2022 | v2.1 | 2 colR™: A ‘Why’ Paper Defined (colR™): a ‘phygital’ (physical and digital) community & lifestyle members club leveraging the power of blockchain technology to create one-of-a-kind activations, experiences, and product launches utilizing a wide range of relationship capital across many verticals. “We believe that decentralized technology will be the foundation for the next generation of computing innovation — in conjunction with totally new sectors of both the financial and economic system - will disrupt industries outside its financial origins to become a new medium to express, share, and monetize.” - A message from the founders colR™: A ‘Why’ Paper 2022 | Nov 7, 2022 | v2.1 | 3 TABLE OF CONTENTS 1. TABLE OF CONTENTS | 4 2. WHAT IS colR™? | 5 3. STATEMENT OF PURPOSE| 6 4. THE BUSINESS OF WEB 2.5/3; ‘Phygital’ (Digital and Physical) | 7 5. colR™ FOUNDER’S PASS | 8 6. CODENAME GAMMA | 9 7. colR™ CULTURE | 10 8. HOW DO I PARTICIPATE IN colR™? | 11 9. TOKENOMICS | 12 10. ROADMAP | 13 11. TEAM & ADVISORS | 14 12. DISCLAIMER | 15 13. colR™ OFFICIAL LINKS | 20 colR™: A ‘Why’ Paper 2022 | Nov 7, 2022 | v2.1 | 4 1. What is colR™?: colR™ is a private phygital club made up of industry thought leaders, blockchain activists, and digital natives who share a common vision of on-boarding 1 billion people into Web3 over the next 5 years. In addition to being a private and elevated lifestyle community, colR™ is also a synergistic ecosystem of emerging technologies, entertainment, and brand consultancy that is focused on helping bridge the divide from Web2 to Web2.5/3. We like to think of ourselves as the Web3 SoHo house – a group of people at the nexus of taste, style and blockchain innovation. We cite the SoHo House for a reason. Like the SoHo House we are exclusive, value member privacy, and curate the highest calibers of talent – but also our holders are our valued members, and the only people that will have unlimited access to all of our drops. By this, all NFT Pass holders of colR™ will be able to access both digital and physical content activations from our brand collaborations. ● Access to tier 1 entertainment, media, and technology companies & their emergence into the Web2.5/3 space through our partnerships ● Physical events to celebrate both the physical and digital experience in Web3 ● Whitelist opportunities for exclusive merchandise, RL artwork, colR™ Art NFT’s, blockchain games, Hollywood films, and many other bucket list experiences around the globe ● Broad network of enthusiast Web3 natives all set on the common goal of mass adoption Altogether, our ethos and collective team background allows colR™ to stand out from other crypto projects as successful veterans in both traditional and crypto-native worlds. The colR™ team is fully doxxed, Ie. totally transparent. There are no pseudonyms, aka’s, nom de plumes or mysterious figures amongst our founders and our team. We are who we say we are; we’re approachable, accountable, attentive – this is unheard of in the crypto community, and something that we are proud of, and makes colR™ unique beyond our ethos. colR™: A ‘Why’ Paper 2022 | Nov 7, 2022 | v2.1 | 5 2. Statement of Purpose: The primary mission of colR™ is to make Web3 accessible to all. This involves simplifying the tech and language so as not to alienate anyone, building frictionless on-ramps for consumers, and creating real world utility to solve the problems limiting adoption. The cornerstone of colR™ is not just the colR™ token and our Founders Pass built on Ethereum, but a fully transparent community led by a fully doxxed team of seasoned professionals from brand marketing to blockchain, all with world class pedigrees. This community is the nucleus of the colR™ ecosystem. It is an internal soundboard that serves to amplify good ideas and ensures our brand & film & TV activations integrate properly with the existing Web3 natives. A global think tank containing luminaries from every vertical. Some have described us as the Camp David of Web3 innovation. To achieve this mass adoption, we’ve set our sights on becoming a “safe pair of hands” to brands & IP holders in entertainment and other verticals. We will create content, activate audiences, and even evolve legacy web2 platforms and programs to work in a web 2.5 world. colR™: A ‘Why’ Paper 2022 | Nov 7, 2022 | v2.1 | 6 3. The Business of Web3; ‘Phygital’ (Digital and Physical): For a majority of the new generations, as well as many of the old, significant time is being allocated online and in virtual spaces. For exactly this reason, items that were once physical such as books, music, movies, and pictures, now all exist as digital files saved to drives or in the cloud. This metamorphosis from physical to digital has set the stage to make it increasingly more ordinary to own your digital assets, as well as digital variations of your physical property. The colR™ community is a digital domain, utilizing the latest web3 tech, tokens, and NFT’s to curate limited collections of art, fashion, and innovative tech products. However, we will transcend the strictly digital and will also exist in the physical realm for our major events, and product launches based around tech, music, shopping, and art. colR™ will host various events in real time and space, while also existing simultaneously across the metaverse. Altogether, at colR™ we aim to bridge the divide between digital and traditional worlds by creating solutions to on-board both crypto and non-crypto native demographics. An example of this is to allow credit/debit card options as well as processes that don’t require having even a crypto wallet at the time of drop. It is in this merge, creating ‘Phygital’ products that we will begin the mass onboarding of the world into the Web2.5/3 space. The pedigree of our connections and partners is of the highest caliber never before seen in the crypto sphere. To be part of colR™ and joining in the movement is to join in a tidal wave of innovation and disruption at the forefront of the next phase of cryptocurrency adoption. colR™: A ‘Why’ Paper 2022 | Nov 7, 2022 | v2.1 | 7 4. The colR™ Founder’s Pass: colR™ is a decentralized community and collective that allows exclusive access to buy our curated upcoming NFT’s and Web3 products. The Founder’s Pass NFT will serve as a private membership pass granting first access to our drops of unique art, fashion, and invitations to immersive events and experiences across Web2, 2.5 and Web3 – and as previously mentioned, also in the physical world. Your admission and access into our one-of-a-kind membership is your Founder’s Pass NFT! Being a founder in colR™ is to be part of a group think tank of like-minded individuals all set on the same common goal. To be at the forefront in bringing the world's brands and 1 billion people into Web2.5 and Web3. Some colR™ founders are industry thought leaders and pioneers in their fields, others are recognized academics and blue-chip company founders; to be a founder is to be a leader of a SoHo house-like digital and IRL club that blends the real world and the metaverse into one seamless community. By owning a founders pass, community members will have special access to collaborate with thought leaders, avant garde founders, and project leaders to help push forward innovative ideas within the web 2.5 space. Founders can expect to have rare opportunities to partake in creator and brand driven projects within the colR™ ecosystem In addition to the digital events, founders will be able to participate in exclusive red-carpet events that are a celebration of the fundamental ethos of the community. These events are a natural extension of the pedigree and prestige representative of the quality inherent of the core founder’s community and the brands being represented. Founders have access to: ● A network of top-tier professionals ● Partnership news ● Exclusive phygital merch drops ● Auto-Whitelist for any and all colR™ brand drops ● Special access and event experiences digitally and in the real world colR™: A ‘Why’ Paper 2022 | Nov 7, 2022 | v2.1 | 8 5. CODENAME GAMMA colR™: A ‘Why’ Paper 2022 | Nov 7, 2022 | v2.1 | 9 6. colR™ Culture colR™ loves everyone. colR™ believes that having a global, diverse, inclusive, and transparent community is key to building a better web3 world. colR™ is full spectrum and our path is the middle way in all things. We love nature and the environment and embrace sustainability and as a private members club we ask our members to hold true to these core values. At colR™, we see a white space in building a transparent, fully doxxed, safe/friendly brand and global community that rises above the typical crypto protocols of simply holding speculative coins of fluctuating value. colR™ emphasizes attracting non-crypto investors, celebrating female and LGBTQ communities, eco-friendly solutions, and is ESG at its core. ESG stands for ‘Environmental, Social, and Governance’. Investors are increasingly applying these non-financial factors as part of their analysis process to identify material risks and growth opportunities. By giving female holders and LGBTQ holders a voice, not only are we helping to evolve the space, but we are building it to attract brands and make the space more attractive for mass adoption. S colR™: A ‘Why’ Paper 2022 | Nov 7, 2022 | v2.1 | 10 7. How Do I Participate In colR™?: A. How can I get a colR™ Founder’s Original 300 Pass? • The colR™ Founder’s Original 300 are acquired through purchase and holding of the colR™ token in amounts greater than 50,000. Stay up to date at our website https://www.houseofcolR.com/ and in our community Telegram, Discord, and official Twitter. B. Are there additional Founders passes after the Original 300? • Please tune into our Founders 300 announcement schedule to learn more C. How can I purchase colR™’s native utility token? D. • colR™’s native utility token is available for purchase on Uniswap here: https://app.uniswap.org/#/swap/ or many other ERC-20 DEX trading platforms. E. NFT Drops • colR™ is aiming to release exclusive drops from the world’s leading brands. These drops will be announced and will have no specific date/time prior to the official announcement. Stay up to date at our website https://www.houseofcolR.com/ or on colR™’s official twitter https://twitter.com/colRverse. F. Community • You can participate in community discussions via colR™’s official links at the bottom of this document colR™: A ‘Why’ Paper 2022 | Nov 7, 2022 | v2.1 | 11 8. Tokenomics V1: ● Token address: 0x14b40ad2eba6c1b31db2ba817b07578afb414415 ● Initial Supply: 100,000,000 Tokens ● Circulating Supply: 75,996,696 Tokens ○ Burn: 4,003,304 ○ Locked: 20,000,000 ○ Initial LP: 5 ETH & 62,000,000 colR™ The TrustSwap locked tokens are strategic partnership, venture capital, and future liquidity focused assets to be used for growth of the project in a timely fashion pending development and unlock maturity date. ● Buy/Sell Tax: 7% ○ 6% Marketing and Development ○ 1% Liquidity Pool Injection colR™ was stealth launched through a launchpad service with 10% of the supply allocated to whitelist participants. There was no pre-sale, ICO, or VC round. 4% (4,000,000 million tokens) of the whitelist went unclaimed and was added back to company holdings for partnership usage. The remaining 6% (6,000,000 million tokens) was airdropped at deployment to the winning whitelist addresses shown in etherscan. As a result of the unclaimed launchpad whitelist supply returning to the team, 4,000,000 million tokens were burned from the developer wallet as shown in etherscan. colR™ has been ERC-20 DEX tradable since July 8th, 2022. colR™: A ‘Why’ Paper 2022 | Nov 7, 2022 | v2.1 | 12 9. Roadmap - November 6th 2022: The roadmap below is an agenda of deliverables laid out by the team. These objectives are firm concepts we are aiming to deliver before early Q1 2023. New objectives can be added, objectives can shift, and the implications of these deliverables will only be used to help manage expectations for the community. This list represents a tithe of the total efforts being done, and serves as a guide for the next coming months as the company grows. colR™: A ‘Why’ Paper 2022 | Nov 7, 2022 | v2.1 | 13 10. Team & Advisors: colR™: A ‘Why’ Paper 2022 | Nov 7, 2022 | v2.1 | 14 11. DISCLAIMER: Please read the following notice carefully before proceeding to read this whitepaper document issued by colR Labs ApS, a company registered in Denmark with registration number 43515314 (hereinafter “Distributor”). This notice applies to all persons who read this document. Please note this notice may be altered or updated. This communication is provided for information purposes only. This is not an offer to sell or solicitation of an offer to purchase any currency or token. This document does not constitute a prospectus nor offer document of any sort and is not intended to constitute an offer or solicitation of any investment or other product or service in any jurisdiction. This document does not constitute advice to purchase any colR™ tokens nor should it be relied upon in connection with any contract or purchasing decision, accounting, legal or tax advice, or investment recommendation. Throughout this whitepaper (“Whitepaper”), the use of the word “colR™” or “colR™ token”, can refer interchangeably to either the Company (or any of its subsidiaries). The purpose of the information contained in this Whitepaper is to summarize certain developments with respect to the Project which may be of interest to the recipient. The views expressed in this Whitepaper are the subjective views of the colR™ Project personnel, based on information which is believed to be reliable and has been obtained from sources believed to be reliable, but no representation or warranty is made, expressed or implied, with respect to the fairness, correctness, accuracy, reasonableness, or completeness of the information and opinions. Certain information contained in this Whitepaper constitutes forward-looking statements, which can be identified by the use of forward-looking terminology such as “may”, “will”, “should”, “expect”, “anticipate”, “target”, “project”, “estimate”, “intend”, “continue”, “believe”, “aim” or the negatives thereof or other variations thereon or comparable terminology. The information contained in this Whitepaper is current as of the date indicated in it. The project as envisioned in this Whitepaper is under development and is being constantly updated, including but not limited to key governance and technical features. The token (as described in this Whitepaper) involves and relates to the development and use of experimental platforms (software) and technologies that may not come to fruition or achieve the objectives specified in this Whitepaper. You must read this Whitepaper and any other documents as designated by the colR Labs ApS before making any decision to purchase colR™ Tokens OR NFTS. colR™: A ‘Why’ Paper 2022 | Nov 7, 2022 | v2.1 | 15 This Whitepaper does not constitute any relations between you (hereinafter – “you”or “Holder”) and the Distributor. The information contained in this Whitepaper is subject to change or update without notice and any person wishing to acquire colR™ tokens must ensure that they check the latest available version of the Whitepaper. The colR™ token expressly disclaims any and all responsibility for any direct or consequential loss or damage of any kind whatsoever arising directly or indirectly from: (i) reliance on any information contained in this Whitepaper, (ii) any error, omission or inaccuracy in any such information or (iii) any action resulting therefrom. While every reasonable effort has been made to ensure the information contained in this White Paper is accurate and up-to-date, such material has not been verified by any third party. Certain statements contained herein represent the opinion of the members of the management team of colR Labs ApS and are based on certain assumptions and facts, any of which may change at any time. As a result, prospective contributors should bear in mind that there can be no assurance that colR™ token will implement one or more of the businesses or services set out in this White Paper. Neither this Whitepaper nor any other information provided by colR Labs ApS at its website or otherwise constitute a prospectus and is not an offer or solicitation to sell shares or securities in any company or any related or associated company. It is not intended to constitute in any jurisdiction or form part of, and should not be construed in any jurisdiction as, an offer for sale or subscription of, or an invitation to offer to buy or subscribe for, any securities nor should it or any part any securities nor should it or any part of it form the basis of, or be relied on in any connection with, any contract or commitment whatsoever. colR Labs ApS does not provide any opinion or any advice to acquire, use and/or dispose of colR™ token and the information in this Whitepaper should not form the colR™: A ‘Why’ Paper 2022 | Nov 7, 2022 | v2.1 | 16 basis of, or be relied upon in connection with any decision to participate in the colR™ token sale or decision to otherwise acquire, use or dispose of colR™ token. This Whitepaper is for information purposes only. The contents of this Whitepaper are not a financial promotion. Therefore, none of the contents of this Whitepaper services as an invitation or inducement to engage in any sort of investment activity. This Whitepaper should not be construed as a commitment, promise or guarantee by colR Labs ApS or any other individual or organization mentioned in this Whitepaper relating to the future availability of services related to the use of colR™ token or their future performance or value. Acquisition of colR™ token does not present an exchange of cryptocurrencies for any form of ordinary shares of the Distributor and a Holder of colR™ cryptographic tokens is not entitled to any guaranteed form of dividend. A purchase of colR™ token involves a high degree of risk. You should consider the risks described in the Risk Factors section. The Risk Factors section contains, for example, circumstances under which the Company’s and colR™ token business, financial condition, results, operations and prospects could be adversely affected. Citizens, nationals, residents (tax or otherwise) of each of: (i) the United States of America; (ii) South Korea; (iii) the People’s Republic of China; or (iv) any other jurisdiction which prohibits the possession, dissemination or communication of the Whitepaper and/or prohibits participation in the colR™ token Sale or the offering, purchase, possession and/or exchange of colR™ token or any such similar activity are not permitted to participate in the Coin Sale. The colR™ tokens are not intended to constitute and shall not constitute securities or a financial instrument in any jurisdiction. However, it is your responsibility to determine and, if necessary, seek professional advice to determine, if the colR™ colR™: A ‘Why’ Paper 2022 | Nov 7, 2022 | v2.1 | 17 tokens are treated as securities or a financial instrument in your jurisdiction and whether the purchase, offering, possession and/or exchange of the colR™ tokens is subject to any restrictions or prohibitions applicable to you. No regulatory authority has examined or approved any of the information set out in this Whitepaper. No such action has been or will be taken under the laws, regulatory or rules of any jurisdiction. The publication, distribution or dissemination of this Whitepaper does not imply that the applicable laws, regulatory requirements, or rules have been complied. Some of the statements in the Whitepaper include forward-looking statements which reflect the Distributor’s current views with respect to execution roadmap, financial performance, business strategy and future plans, both with respect to the Distributor and the sectors and industries in which the Distributor operates. Statements which include the words ‘’expects’’, ‘’plans’’, ‘’believes’’, ‘’projects’’, ‘“intends”, “anticipates’’, ‘’will’’, ‘’aims’’, ‘’may’’, ‘’would’’, ‘’could’’, ‘’continue’’ and similar statements are of a future or forward-looking nature. All forward-looking statements address matters that involve risks and uncertainties. The result may differ materially from those indicated in these statements. These factors include but are not limited to those described in the part of the T&C entitled ‘’Risks’’, which should be read in conjunction with the other cautionary statements that are included in the T&Cs. Any forward-looking statements in the Whitepaper reflect the Distributor’s current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to the Distributor’s operations, results of operations and growth strategy. These forward-looking statements speak only as of the date of the Whitepaper. Prospective buyers of the colR™ tokens should specifically consider the factors identified in the Whitepaper which could cause actual results to differ before making a purchase decision. No statement in the Whitepaper is intended as a profit forecast and no statement in the Whitepaper should be interpreted to mean that the earnings of the Distributor for the current or future years would be as may be implied in this Whitepaper. colR™: A ‘Why’ Paper 2022 | Nov 7, 2022 | v2.1 | 18 In accordance with Article 5 of the European Union’s Markets in Crypto Assets regulation (MiCA), it is hereby stated, that; The issuer of the colR™ crypto-assets, colR Labs ApS, is solely responsible for the content of this crypto-asset white paper. This crypto-asset white paper has not been reviewed or approved by any competent authority in any Member State of the European Union”. The colR™ crypto-assets may lose their value in part or in full. The colR™ crypto-assets may not always be transferable. The colR™ crypto-assets may not be liquid. The colR™ utility token may not be exchangeable against the good or service promised in this white paper, especially in case of failure or discontinuation of the project. In accordance with Article 5 section 6 of the European Union’s Markets in Crypto Assets regulation (MiCA), I, Frederik Blicher Jepsen, CEO of colR Labs ApS, hereby declare that this whitepaper complies with the requirements of this the European Union’s Markets in Crypto Assets regulation (MiCA) and that, to the best of my knowledge, the information presented in this crypto-asset white paper is correct and that there is no significant omission. AN IMPORTANT NOTE FROM OUR LAWYERS: This document should not be construed as an offer or solicitation of an offer for the sale of tokens. colR™: A ‘Why’ Paper 2022 | Nov 7, 2022 | v2.1 | 19 12. colR™ Official Links: Here are all of the official links to the colR™ ecosystem. ONLY USE THESE LINKS Twitter - https://twitter.com/colRverse Telegram - https://t.me/colRverseportal CoinMarketCap - https://coinmarketcap.com/currencies/colR-coin/ CoinGecko - https://www.coingecko.com/da/coins/colR-coin Instagram - https://www.instagram.com/colRverse/ Official Website - https://www.houseofcolR.com/ Buy colR™ on Uniswap - https://app.uniswap.org/#/swap?exactField=input&use=v1&outputCurrency=0x14b40AD2 EBA6c1B31db2bA817b07578AFB414415&chain=mainnet colR™ on DexTools - https://www.dextools.io/app/ether/pair-explorer/0xacffa9649bb201b48fcfbbfa72a1857479a 340d3 Facebook - https://www.facebook.com/colRverse Discord - https://discord.gg/wR2kmWXZYN colR™: A ‘Why’ Paper 2022 | Nov 7, 2022 | v2.1 | 20