BSMI is a leading marketing school and agency, offering hands - on expertise in both education and practical applications. Founded by experts with extensive international experience, who worked abroad before bringing their knowledge to Armenia, BSMI became the country’s first marketing school. Our innovative programs are crafted by lecturers from globally renowned universities and industry - leading professionals. With our global reach through online courses available in Russia, Europe, and the USA, we're now excited to bring our most sought - after courses directly to Dubai. Recognizing the high demand in Dubai for marketing strategists, social media and influencer marketing specialists, digital marketing experts, and professionals skilled in creating compelling presentations, we're introducing four flagship courses designed to equip you with the essential skills to excel in today's competitive market. Our mission at BSMI is to deliver world - class marketing education to global hubs, addressing the growing demand for expertise abroad. By sharing cutting - edge knowledge, we aim to build a unified, modern approach to marketing and foster professional growth throughout the region. ABOUT BSMI 2 000 graduates with rewarded careers Knowledge from over 10 countries 99.8 NPS score Over 2 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 Ani Knyazyan Milena Voskanyan Marketing experience with international and local projects: 3+ years MEET OUR EXPERTS Anna - Mari Sargsyan Former lecturer at the National Research University - Higher School of Economics in Moscow , IAA Academic Member, CIM certified marketer. Marketing agencies: ADV Group Russia, Digital BBDO, MGCom Experience with clients: Unilever (FMCG), Bayer AG, Dyson (Russia), Artlife Kempinski Residences (Armenia), Colgate (Armenia) Best cases: Real Estate, Finances, FMCG, E - commerce Education: Yerevan State of University, High School of Economics, Netherlands Institute of Marketing, 1st Media School graduate, EMC certified specialist, Global advertising festivals’ judge CEO & VISIONARY LEADER OF BSMI Marketing experience: 12+ years AWARD - WINNING MARKETING STRATEGIST Head of marketing projects and initiatives at BSMI Experience with giants in e - commerce, finance, real estate, healthcare, FMCG: m enu.am , Cashme by GC, Artlife Kempinski Residences, banali.am , Colgate, BSMI, Dili Dairy, Lusarev Wines Education: Yerevan State University, Business School of Marketing & Innovations, Bonnie & Slide Academy of Presentations AWARD - WINNING TARGETING EXPERT 3 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 Head of digital projects and senior social media strategist at BSMI Experience with giants in e - commerce, finance, real estate, AI : M enu.am , Cashme by GC, BSMI, Artlife Kempinski Residences (Armenia), Campus Ecosystem, INCORE, WCIT 2024 / DigiTec Education: Université Française en Arménie , Business School of Marketing & Innovation Marketing experience with international and local projects: 3+ years BSMI COURSES ROAD MAP 4 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 Influencer Marketing & Social Media Presence Course Social Media Targeting Techniques Aligned w ith Business Goals Practical Course of Creating Sellin g Presentations Marketing Strategy Creation: Practical Course for any Industry or Country Educational Program Who it is for • Beginners in the Field • Marketing Professionals • Business Owners • Marketers, Sociologists & Brand Managers • Sales Managers, Analysts • Startuppers & Product Managers • Students & Graduates • Career Changers • Experienced Professionals • Social Media Managers • Aspiring Digital Marketers • Entrepreneurs & Business Owners WHO STANDS BEHIND THE PROGRAM 5 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 Ani Knyazyan SENIOR MARKETING STRATEGIST WITH AWARD - WINNING INTERNATIONAL PROJECTS Education Yerevan State University Business School of Marketing & Innovation International Certification BSMI ISO Global Marketing Course Certification Professional Certification from the Internationally Certified Bonnie & Slide Academy Experience Over 90 international brand strategies from scratch to implementation Expertise with leading international organizations such as: • Menu.am • Cashme by GC • Artlife Kempinski Residencies (Armenia) • Banali.am • Colgate Armenia • BSMI • Dili Dairy • Lusarev Wines • Lumiere Optics International Festivals 2x Platinum Winner at ”Marcom Awards” Head of Marketing Projects and Initiatives at BSMI Marketing Experience: 3+ years with local and international projects The "Influencer Marketing & Social Media Presence" course by BSMI equips beginners and professionals with practical skills to design impactful campaigns, build authentic influencer collaborations, enhance social media presence, and achieve measurable results. The course structure is based on: a) real - world insights and tools from industry leaders to maximize influencer engagement and campaign performance. b) practical strategies for creating tailored campaigns, conducting social media audits, and enhancing brand visibility to achieve business goals. The course prepares professionals to: • Develop tailored influencer marketing strategies to engage diverse audiences. • Optimize brand presence across major social media platforms for measurable growth. • Build lasting partnerships that drive trust and deliver ROI. This course is suitable for professionals from any industry or location. No matter your field or country, you'll gain practical skills to deliver impactful influencer marketing & social media strategies that drive results. The program is designed for: • Students & Graduates • Career Changers • Experienced Professionals Academic Background Who it is for About the Program 6 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 INFLUENCER MARKETING & SOCIAL MEDIA PRESENCE COURSE Marketing & Communiactions Business & Management Public Relations Media Communications 7 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 • 3 offline lectures and practical assignments • Insights from an award - winning industry expert with over 4 years of experience and a portfolio of 90+ international brand strategies • Opportunity for networking with industry leaders • Fully interactive experience • No theory, just practice • 20 - day full remote support How you will learn I. For Students & Graduates this course provides foundational knowledge and hands - on experience to confidently step into influencer marketing and social media roles. II. For Career Changers the program equips with the tools to adapt quickly, develop strategies, and create impactful campaigns. III. For Experienced Professionals this course refines skills, introduces advanced techniques, and provides fresh perspectives to enhance campaign results and optimize brand presence online. How it will benefit This program is designed to be interactive, engaging, and focused on real - world applications, ensuring participants gain practical skills they can apply immediately. • Project - based learning • Collaborative group activities • Expert - led sessions with actionable insights • Practical assignments and live feedback • Access to additional resources What makes this course unique Real Estate & Construction Banks & Finance Health, Beauty & Fashion Food Delivery Services I T & AI Sectors NGO Our Partners INFLUENCER MARKETING & SOCIAL MEDIA PRESENCE COURSE 1 2 3 Days 20 Days STRATEGIC FOUNDATIONS & PRACTICAL IMPLEMENTATION During this 3 - day program, participants will explore the fundamentals of influencer marketing, including its global impact and strategic potential. Hands - on sessions will focus on designing effective influencer campaigns, selecting the right partners, and crafting impactful strategies aligned with brand objectives. Workshops will cover real - world applications to optimize campaign execution and track measurable outcomes. REMOTE MENTORSHIP After completing the course, participants will benefit from 20 days of remote mentorship, providing personalized guidance to refine influencer marketing strategies, enhance social media campaigns, and achieve impactful results. 8 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 BSMI offers a course developed to international standards, tailored to the local market, delivering global - quality education. COURSE STRUCTURE Globally recognized marketing standards for industry - aligned skills CIM Advanced practices from a top - tier marketing and business school HSE Media and communication expertise for modern marketers 1 ST MEDIA SCHOOL Creative insights for impactful campaigns and brand strategies BBDO Consumer - focused strategies from a global industry leader UNILEVER Influencer Marketing & Social Media Presence Course BSMI Expert insights from the leading Digital Marketing Institute in cutting - edge digital strategies DMI 9 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 STRUCTURE OVERVIEW The Power of Influencer Marketing: Fundamentals and Global Success Stories Learn the fundamentals of influencer marketing through global success stories, and discover how partnerships drive engagement, trust, and results. Lesson Title Description Social Media Audit Made Easy: A Step - by - Step Guide to Optimization Conduct effective social media audits to evaluate your brand, optimize content, and boost campaign performance. Crafting the Perfect Influencer Marketing Strategy: Logic, Tactics, and Execution Learn to craft and execute influencer strategies by identifying the right partners, creating impactful campaigns, and aligning with brand goals. 10 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 TESTIMONIALS FROM OUR ALUMNI Qnarik Petrosyan | Brand Manager at Megafood , a leading importer of top brands After months of searching through countless marketing courses, I struggled to find one worth the investment. I worried about the practicality. However, after completing the program, I confidently applied the knowledge and immediately secured a reputable job. I highly recommend BSMI to anyone aiming to specialize in marketing. ‘ ‘ Liana Zalinyan | Sales Manager at Bergdorf Goodman NYC Deciding on a marketing course was easy after attending just one open class at BSMI. The exceptional staff, skilled and approachable lecturers, and hands - on practical lessons made the experience outstanding. Simply put, BSMI is the best in the field. Davit Tonoyan | Head of the M arketing Department at the Center of Medical Genetics I joined on my manager’s advice while working as a medical representative. By the end of the course, I was promoted to Marketing Manager.Thanks to BSMI, I also manage large social media pages and grow my own brand. BSMI isn’t just a school — it’s a supportive community that gave my career a fresh start! Romen Tsaturyan | Sales Manager at Philip Morris I chose BSMI based on friends' recommendations and positive feedback from others. The school's innovative and modern approach stood out, making it a perfect fit for today's fast - paced world. The professors, led by Anna Mary, bring exceptional expertise from international organizations, truly justifying the word "innovative." MORE REVIEWS Nune Asatryan | Marketing Specialist at Sportlandia BSMI gave me deep, competitive knowledge and invaluable connections in the marketing field. Shortly after graduating, I started working as a marketing specialist at Sportlandia while also growing my personal brand locally and internationally. The practical curriculum and Anna Mary’s ongoing support made all the difference in my journey. ISO CERTIFICATE INTERNATIONAL PARTNERS TRUSTED PARTNERS PROFESSIONAL STAFF TALK TO OUR ADVISOR TODAY AND GET READY TO SHAPE YOUR FUTURE IN MARKETING! READY TO TAKE THE NEXT STEP IN YOUR MARKETING CAREER? www.bsmi.am Call +374 44 144 904 (WhatsApp) Email: study@bsmi.am Enroll Now Date: Apr 19 - 21 Time: 13:00 - 15:30 Location: Dubai Early Bird: 2,861 AED (799 USD) | until Feb 28 Late Bird: 5,873 AED (1,599 USD) | Apr 1 – Apr 19 Smart Bird: 5,138 AED (1,398 USD) | Mar 1 – Mar 30