Sacramento Startup Scene | Evolution Accelerator Jan 2020 - Evolution Accelerator

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JANUARY 2020 ENTREPRENEURSHIP COACH. CONNECT. CAPITALIZE. WELCOME TO OUR WHAT'S NEW? COMMUNITY! At Evolution Accelerator, we think it is important 02 Marketing Advice to stay in touch with what is really happening in our community of entrepreneurs. 03 Mentorship Matters Which is why we want to hear from you! Entrepreneurs If you have a success story you want to brag 04 Making a Difference about, send us a note! 05 Local Events - Evolution Team EVOLUTION ACCELERATOR Target Audiences MARKETING ADVICE Identify your priority audiences and Public relations, specifically pitching then determine which media outlets stories to reporters, is one of the best will reach those audiences. Are you ways to raise awareness and establish targeting local businesses? Then pitch credibility for a new company. But local business journals in key like any marketing tactic, PR should markets. Consumer audiences? TV be a piece of your strategic plan – is an effective reach for consumers. looking closely at timing, target Potential investors? Look at the trade audiences and business objectives media in you vertical and business or before you start your outreach. entrepreneur publications. Business Objectives Timing Every marketing plan should be Before you start your outreach, make pinned to your business goals sure you’re in a position where you and PR is no exception. What are are comfortable talking about your you’re trying to accomplish – is it venture and have news to share. You awareness, leadership profiling, should also think about news and credibility? Then, PR is a tool you business trends that will make your should consider. story pertinent to the media. These items will get you started in considering your plan for PR outreach. It’s also important to have clear concise messaging going into any marketing outreach, including PR, and a strong spokesperson that can tell your story in a compelling manner. For more information on public relations outreach, contact Elizabeth Vocke, Evoke Strategy, at 813-240-0791 or visit our website at www.evokestrategy.com. JANUARY 2020 PAGE | 02 EVOLUTION ACCELERATOR Remember, they listen to 100 ideas a MENTORSHIP MATTERS month and many of them are great Do you need an investor to sign an ideas, but they are looking for places NDA? to invest. The short answer is...not if they are a "It is really difficult for investors to professional. find good investments." says Alex Chompff. If they do investing on a regular basis and you ask them to sign an NDA, what it is going to show them is that you don't know the business. In my experience, no reputable investor or money manager would ever put their reputation on the line to steal your idea. That's the first thing you've got to know. To the entrepreneur it might look like there is a shortage of cash and capital is hard to get. But that's just not the case. Capital is plentiful in this market and has been for many years. Capital needs a place to go and you are the place they are looking for. We don't recommend asking a professional investor to sign an NDA as they just aren't going to do it. There are a number of reasons, but the main reason is...it isn't necessary. JANUARY 2020 PAGE | 03 EVOLUTION ACCELERATOR SACRAMENTO ENTREPRENEURS Bri Norberg Laticia Action Jackson Zayn Silmi Women of Sacramento N-Powered Coaching The People Of Academy Sacramento Brett Bayda Kayleigh Jae Isaac Serwanga Drinjks Women Empowering TEDx Speaker | Author Women Mason Jordan Nick Gunn Matt Beaudreau Managing Member at The NiVACK Group Acton Academy Placer The Sales Tax Team JANUARY 2020 PAGE | 04 EVOLUTION ACCELERATOR LOCAL EVENTS January 28 STARTUP SAC HAPPY HOUR 29 BANK OF THE WEST PITCH PITCH This month's guest is Manvir Sandhu, Co- Impact Pitch Pitch will showcase female founder and CEO of rapidly growing and social impact entrepreneurs who are Zennify. a Platinum level Salesforce launching their projects in Sacramento. consulting partner February 03 INVESTOR TYPES JAM SESSION 04 START & GROW YOUR BUSINESS Understanding the different types of Join the BBB and the U.S Small Business investors and what they offer is Administration (SBA) for a FREE imperative when raising capital! presentation on how to grow or start your small business 05 THE MARK HANEY SHOW LIVE @ SAC STATE 06 BIG BANG! WORKSHOP Define Your Customer and Market + Customer Calls Serial Entrepreneur & Angel Investor, Mark Haney is bringing his podcast on Understanding the needs of your the road! Recording in front of a live customer is one of the most important audience at The Carlsen Center for first steps in any new venture. Come and Innovation & Entrepreneurship. learn how to identify your market segment and customers, and evaluate whether (and how much) those customers value your product, service or business 24 BIZWOMEN MENTORING MONDAY solution Mentoring Monday offers the 03 opportunity to choose from 50 mentors who are the most influential women in the SBIR/STTR GRANT business community for one-on-one WORKSHOP coaching sessions for seven minute conversations. The attendees will stand Venture Catalyst will provide an in line and wait for a particular mentor or overview of the SBIR/STTR program and move to the next mentor available. discuss all aspects of how to strategically approach obtaining funding and developing a competitive, well-written grant application. JANUARY 2020 PAGE | 05 COACH. CONNECT. CAPITALIZE. evolutionacceleration.com @EvolutionAccelerator @EVOLAccelerator