WHAT ' S NEW ? Marketing Advice Mentorship Matters Local Events Entrepreneurs Making a Difference J A N U A R Y 2 0 2 0 ENTREPRENEURSHIP C O A C H C O N N E C T C A P I T A L I Z E 02 03 04 05 At Evolution Accelerator , we think it is important to stay in touch with what is really happening in our community of entrepreneurs Which is why we want to hear from you ! If you have a success story you want to brag about , send us a note ! - Evolution Team WELCOME TO OUR COMMUNITY ! Target Audiences Identify your priority audiences and then determine which media outlets will reach those audiences Are you targeting local businesses ? Then pitch local business journals in key markets Consumer audiences ? TV is an effective reach for consumers Potential investors ? Look at the trade media in you vertical and business or entrepreneur publications Timing Before you start your outreach , make sure you ’ re in a position where you are comfortable talking about your venture and have news to share You should also think about news and business trends that will make your story pertinent to the media These items will get you started in considering your plan for PR outreach It ’ s also important to have clear concise messaging going into any marketing outreach , including PR , and a strong spokesperson that can tell your story in a compelling manner For more information on public relations outreach , contact Elizabeth Vocke , Evoke Strategy , at 813 - 240 - 0791 or visit our website at www evokestrategy com E V O L U T I O N A C C E L E R A T O R MARKETING ADVICE Public relations , specifically pitching stories to reporters , is one of the best ways to raise awareness and establish credibility for a new company But like any marketing tactic , PR should be a piece of your strategic plan – looking closely at timing , target audiences and business objectives before you start your outreach Business Objectives Every marketing plan should be pinned to your business goals and PR is no exception What are you ’ re trying to accomplish – is it awareness , leadership profiling , credibility ? Then , PR is a tool you should consider JANUARY 2020 PAGE | 02 E V O L U T I O N A C C E L E R A T O R MENTORSHIP MATTERS Do you need an investor to sign an NDA? The short answer is ... not if they are a professional If they do investing on a regular basis and you ask them to sign an NDA , what it is going to show them is that you don ' t know the business In my experience , no reputable investor or money manager would ever put their reputation on the line to steal your idea That ' s the first thing you ' ve got to know JANUARY 2020 PAGE | 03 Remember , they listen to 100 ideas a month and many of them are great ideas , but they are looking for places to invest " It is really difficult for investors to find good investments ." says Alex Chompff To the entrepreneur it might look like there is a shortage of cash and capital is hard to get But that ' s just not the case Capital is plentiful in this market and has been for many years Capital needs a place to go and you are the place they are looking for We don ' t recommend asking a professional investor to sign an NDA as they just aren ' t going to do it There are a number of reasons , but the main reason is ... it isn ' t necessary E V O L U T I O N A C C E L E R A T O R SACRAMENTO ENTREPRENEURS JANUARY 2020 PAGE | 04 Bri Norberg Women of Sacramento Kayleigh Jae Women Empowering Women Zayn Silmi The People Of Sacramento Brett Bayda Drinjks Laticia Action Jackson N-Powered Coaching Academy Isaac Serwanga TEDx Speaker | Author Matt Beaudreau Acton Academy Placer Nick Gunn The NiVACK Group Mason Jordan Managing Member at The Sales Tax Team E V O L U T I O N A C C E L E R A T O R LOCAL EVENTS JANUARY 2020 PAGE | 05 January February 29 BANK OF THE WEST PITCH PITCH Impact Pitch Pitch will showcase female and social impact entrepreneurs who are launching their projects in Sacramento. 03 INVESTOR TYPES JAM SESSION Understanding the different types of investors and what they offer is imperative when raising capital! 04 START & GROW YOUR BUSINESS Join the BBB and the U.S Small Business Administration (SBA) for a FREE presentation on how to grow or start your small business 28 STARTUP SAC HAPPY HOUR This month's guest is Manvir Sandhu, Co- founder and CEO of rapidly growing Zennify. a Platinum level Salesforce consulting partner 05 THE MARK HANEY SHOW LIVE @ SAC STATE Serial Entrepreneur & Angel Investor, Mark Haney is bringing his podcast on the road! Recording in front of a live audience at The Carlsen Center for Innovation & Entrepreneurship. 06 BIG BANG! WORKSHOP Define Your Customer and Market + Customer Calls Understanding the needs of your customer is one of the most important first steps in any new venture. Come and learn how to identify your market segment and customers, and evaluate whether (and how much) those customers value your product, service or business solution 24 BIZWOMEN MENTORING MONDAY Mentoring Monday offers the opportunity to choose from 50 mentors who are the most influential women in the business community for one-on-one coaching sessions for seven minute conversations. The attendees will stand in line and wait for a particular mentor or move to the next mentor available. 03 SBIR/STTR GRANT WORKSHOP Venture Catalyst will provide an overview of the SBIR/STTR program and discuss all aspects of how to strategically approach obtaining funding and developing a competitive, well-written grant application. 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