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KuKClean Foods and Consulting Pvt Ltd. Consciously Nourishing A conscious & compassionate Speciality platform for Plant- based, Clean-label consumables & products to make sustainable lifestyle choices that are good for us, good for animals & good for the planet. Kirti Yadav, Certified holistic nutritionist & Founder Mission & Vision Building a community of skillful eaters, fostering a sustainable food culture, and promoting the well-being of individuals. Empowering healthier eating through delicious plant-based choices KuKClean.com A problem My son recently experienced a stomach ache and swollen lymph nodes due to his consumption of maida and processed foods, which led the doctor to suggest cutting these from his diet As a junk food lover, it's a tough challenge to change his lifestyle but it has to be done 🙂 In such moments, I realize the importance of the work that u are doing at Kukclean to bring plate- level change in everyone's lives The Struggle is REAL Consumers in cosmopolitan cities like Bangalore face real struggles in finding clean and healthy food, as availability and awareness of simple, real food remain low." KuKClean.com The Holistic Solution A Plant-powered specialty store for all your Wholesome, Clean label food consumables Place an Order on www.kukclean.com and Get it delivered at your doorstep KuKClean.com The Impact We gave Trust, Health, Happiness If there is one brand I completely trust, it is KuKClean! In this age and era it is very hard to trust any brand (or people for that matter) when they claim that the things Hey Kirti, the kids liked the snack boxes...thank u they sell are organic or they are vegan etc. very much for such a healthy snack box. Felt good But Kirti and team are a company with a heart! Kirti has found the perfect ways of making (and sourcing) things 🙏🙏 for giving such snack box. And all credits to u that are healthy and tasty at the same time- completely trustworthy (if you try it you would know). If we need something i just get on to the KuKClean website and order them. Of course i have also taken so many things at short notice and everytime the KuKClean teams comes through. Even the packaging is very impressive. But the reason i trust KuKClean is because we know what we are eating through and through - with healthy and natural ingredients. Thanks for the lovely celebration. Like the My favourites are the laddoos, the organically grown photos shared, even the seasonal fruits, the wonderful granola as well as the cake was really excellent. yummy cakes that we can have without an ounce of guilt! Thanks a lot :) Thank you KuKClean! We hope you grow to be a bigger brand so we can get more and more things that are validated by you :-D! We'll keep coming back to you as always! KuKClean.com Core Team - Passionate about Clean Food!! Kirti Yadav Akar Misra Founder, CEO Co-Founder, CTO Certified Holistic Nutritionist, 16+ years of IT Leadership experience, Plantbased Athlete Coach, AFPA Ex-VP at JP Morgan, Goldman Sachs 10+ years of IT exp, 6+years of Startup exp IT Leadership, Data Analytics, UI/UX , Team Building, Sales &Marketing, Strategy Operations Planning With 16+ years of running a successful marriage against all odds of society, We, the wife- husband duo are the right team who are raising two kids - KuKClean & our daughter Akriti KuKClean.com Market Size India is the world’s fastest-growing health food market and is forecasted to become a $30 billion sector by 2026 TAM - GLOBAL HEALTH FOOD Target persona characteristics MARKET USD 1 TRILLION Millennials in India Have young kids Makes conscious eating choices for self and family Above average annual income SAM - INDIA HEALTH FOOD MARKET USD 30 BILLION Growth of veganism Y-O-Y The Indian vegan food market is expected to exhibit a CAGR of 11.32% during 2022- 2027 (https://www.imarcgroup.com/india-vegan-food-market) Value Proposition Healthy food thats not boring !! Authentic nutrition info , We dont mislead to sell No False Marketing Claims - The Truthful & CLEAN LABEL FOOD KuKClean.com Timeline- Current Status, Achievements Over 54000 4500 Healthy sweets Laddoos sold till date # Customers Incorporated in July 2021 Website ₹800 Launched in Avg Order Aug 2021 Value Opened ₹75 L Completed kitchen Unit Incubation in Our Corporate Clients... Jan 2022 IIMB, Oct. Total Sales 2021 LAM Research 24/7 since Jul 2021 We Work Microsoft Part of Graduated from LEVELUP IBM 29000 NGRAIN, Accelerator Goldman Sachs # of Items Sold Nutrihub, program (Google for Cisco Startup) IIMR Sasken Accel India Pvt Ltd 7000 Ennoventure # of Orders Net Zero KuKClean.com CompetitiveWeAnalysis Strength Weakness Opportunities Threats Founder - Certified Rise of Presence of Strong Vegan nutritionist Missing Automation- Vegan/Plantbased Plantbased Vegan a labor-intensive Market brands Part of IIM-Bangalore, process Google for Startup, and Rise of lifestyle diseases The high commission IIMR accelerator charged by retail & e- programs Small Production Increased Awareness commerce Team about Healthy & Clean Healthy & yet tasty food food Already gained the trust Rising operational of customers - Loyal International Year of costs in Bangalore Customers Millets 2023 (salaries, social media costing, logistics.) Personalized approach to address each & every customer Mothers buy our Cakes and Ragi Laddus to celebrate their kids birthday KuKClean.com Revenue Model B2B includes tie-ups with schools/ Corporates and Retail, presence on other e-commerce platforms B2B/Retail/Others 12% From Sale of own Brand/ White Label Products Sales Stalls/Pop ups Channels Margin on own brand 28% products varies from 40% to Direct Stalls in Apartments, Flea 50%. Top selling products are 60% markets, Pop-ups in corporates trail mix and ragi laddoo Through Website and WhatsApp Communities Remaining 10% is from commission on other vendor products. Margin varies from 20% to 35% - Top selling products are range of dry fruits KuKClean.com Socio-Economic Impact of the Project Promoting Karnataka's SuperFood - Ragi/Finger millets, We have replaced birthday return gifts/ wedding and corporate gifts with our Ragi ladoos. ( Sold approx 10K+ Ladoos) Providing Healthy snacks to Kids at 5+ Preschools. Reusing, Reducing & Recycling packaging materials helps to reduce landfills & Carbon footprint. Promote "Local produce" eg fruits from Kolar(drought area) to provide a livelihood to farmers. Providing employment to COVID-Impacted families, especially women. Providing a platform to local aspiring vendors/entrepreneurs from Karnataka to sell products. Featured on YourStory - https://yourstory.com/smbstory/woman-entrepreneur-bengaluru-healthy-snacks-vegan-food-kukclean/amp KuKClean.com Financial Projections Revenue (in Lakh Rs) Expenses (in Lakh Rs) 300 30000 D2C customers 200 100 2500 D2C 1000 D2C customers customers 0 Year '21-'22 '22-'23 '23-'24 '24-'25 '25-'26 '26-'27 Investment in Scale up - Setting up Sustained growth with Achieve Break even Rebranding/ Packaging new unit, hiring team focus on Marketing and a marketing co- founder, increase sales channels KuKClean.com Capital Raise Tech Investments SEEKING INVESTORS 15% $100,000 seed Team/Hiring Talent 35% to be used over a period of 18 months Marketing/BD 20% Setting up new Unit 30% Thank you Kirti Yadav, Founder www.kukclean.com hello@kukclean.com +91 9880650049