Kirti Yadav, Certified holistic nutritionist & Founder KuKClean Foods and Consulting Pvt Ltd. Consciously Nourishing A conscious & compassionate Speciality platform for Plant- based, Clean-label consumables & products to make sustainable lifestyle choices that are good for us, good for animals & good for the planet. KuKClean.com Building a community of skillful eaters, fostering a sustainable food culture, and promoting the well-being of individuals. Empowering healthier eating through delicious plant-based choices Mission & Vision KuKClean.com A problem My son recently experienced a stomach ache and swollen lymph nodes due to his consumption of maida and processed foods, which led the doctor to suggest cutting these from his diet As a junk food lover, it's a tough challenge to change his lifestyle but it has to be done 🙂 In such moments, I realize the importance of the work that u are doing at Kukclean to bring plate- level change in everyone's lives The Struggle is REAL Consumers in cosmopolitan cities like Bangalore face real struggles in finding clean and healthy food, as availability and awareness of simple, real food remain low." KuKClean.com The Holistic Solution A Plant-powered specialty store for all your Wholesome, Clean label food consumables Place an Order on www.kukclean.com and Get it delivered at your doorstep If there is one brand I completely trust, it is KuKClean! In this age and era it is very hard to trust any brand (or people for that matter) when they claim that the things they sell are organic or they are vegan etc. But Kirti and team are a company with a heart! Kirti has found the perfect ways of making (and sourcing) things that are healthy and tasty at the same time- completely trustworthy (if you try it you would know). If we need something i just get on to the KuKClean website and order them. Of course i have also taken so many things at short notice and everytime the KuKClean teams comes through. Even the packaging is very impressive. But the reason i trust KuKClean is because we know what we are eating through and through - with healthy and natural ingredients. My favourites are the laddoos, the organically grown seasonal fruits, the wonderful granola as well as the yummy cakes that we can have without an ounce of guilt! Thank you KuKClean! We hope you grow to be a bigger brand so we can get more and more things that are validated by you :-D! We'll keep coming back to you as always! KuKClean.com The Impact Hey Kirti, the kids liked the snack boxes...thank u very much for such a healthy snack box. Felt good for giving such snack box. And all credits to u 🙏🙏 Thanks for the lovely celebration. Like the photos shared, even the cake was really excellent. Thanks a lot :) We gave Trust, Health, Happiness KuKClean.com Core Team - Passionate about Clean Food!! Kirti Yadav Founder, CEO Certified Holistic Nutritionist, Plantbased Athlete Coach, AFPA 10+ years of IT exp, 6+years of Startup exp Team Building, Sales &Marketing, Strategy Planning Akar Misra Co-Founder, CTO 16+ years of IT Leadership experience, Ex-VP at JP Morgan, Goldman Sachs IT Leadership, Data Analytics, UI/UX , Operations With 16+ years of running a successful marriage against all odds of society, We, the wife- husband duo are the right team who are raising two kids - KuKClean & our daughter Akriti Millennials in India Have young kids Makes conscious eating choices for self and family Above average annual income Target persona characteristics Growth of veganism Y-O-Y The Indian vegan food market is expected to exhibit a CAGR of 11.32% during 2022- 2027 (https://www.imarcgroup.com/india-vegan-food-market) In dia is the world’s fastest-growing health food market and is forecasted to become a $30 billion sector by 2026 Market Size SAM - INDIA HEALTH FOOD MARKET USD 30 BILLION TAM - GLOBAL HEALTH FOOD MARKET USD 1 TRILLION Value Proposition KuKClean.com No False Marketing Claims - The Truthful & CLEAN LABEL FOOD Healthy food thats not boring !! Authentic nutrition info , We dont mislead to sell Timeline- Current Status, Achievements KuKClean.com Incorporated in July 2021 Website Launched in Aug 2021 Completed Incubation in IIMB, Oct. 2021 Part of NGRAIN, Nutrihub, IIMR Opened kitchen Unit Jan 2022 Graduated from LEVELUP Accelerator program (Google for Startup) 7000 4500 # Customers ₹ 75 L Total Sales since Jul 2021 # of Orders ₹ 800 Avg Order Value 29000 # of Items Sold Over 54000 Healthy sweets Laddoos sold till date Our Corporate Clients... LAM Research 24/7 We Work Microsoft IBM Goldman Sachs Cisco Sasken Accel India Pvt Ltd Ennoventure Net Zero KuKClean.com We Competitive Analysis Strength Founder - Certified Vegan nutritionist Part of IIM-Bangalore, Google for Startup, and IIMR accelerator programs Healthy & yet tasty food Already gained the trust of customers - Loyal Customers Personalized approach to address each & every customer Opportunities Rise of Vegan/Plantbased Market Rise of lifestyle diseases Increased Awareness about Healthy & Clean food International Year of Millets 2023 Missing Automation- a labor-intensive process Small Production Team Weakness Threats Presence of Strong Plantbased Vegan brands The high commission charged by retail & e- commerce Rising operational costs in Bangalore (salaries, social media costing, logistics.) Mothers buy our Cakes and Ragi Laddus to celebrate their kids birthday KuKClean.com Revenue Model Remaining 10% is from commission on other vendor products. Margin varies from 20% to 35% - Top selling products are range of dry fruits Margin on own brand products varies from 40% to 50%. Top selling products are trail mix and ragi laddoo B2B includes tie-ups with schools/ Corporates and Retail, presence on other e-commerce platforms From Sale of own Brand/ White Label Products Direct 60% Stalls/Pop ups 28% B2B/Retail/Others 12% Sales Channels Through Website and WhatsApp Communities Stalls in Apartments, Flea markets, Pop-ups in corporates KuKClean.com Socio-Economic Impact of the Project Promoting Karnataka's SuperFood - Ragi/Finger millets, We have replaced birthday return gifts/ wedding and corporate gifts with our Ragi ladoos. ( Sold approx 10K+ Ladoos) Providing Healthy snacks to Kids at 5+ Preschools. Reusing, Reducing & Recycling packaging materials helps to reduce landfills & Carbon footprint. Promote "Local produce" eg fruits from Kolar(drought area) to provide a livelihood to farmers. Providing employment to COVID-Impacted families, especially women. Providing a platform to local aspiring vendors/entrepreneurs from Karnataka to sell products. Featured on YourStory - https://yourstory.com/smbstory/woman-entrepreneur-bengaluru-healthy-snacks-vegan-food-kukclean/amp Revenue (in Lakh Rs) Expenses (in Lakh Rs) Year '21-'22 '22-'23 '23-'24 '24-'25 '25-'26 '26-'27 300 200 100 0 KuKClean.com Financial Projections Investment in Rebranding/ Packaging Scale up - Setting up new unit, hiring team and a marketing co- founder, increase sales channels Sustained growth with focus on Marketing Achieve Break even 1000 D2C customers 2500 D2C customers 30000 D2C customers Capital Raise S E E K I N G I N V E S T O R S $100,000 seed to be used over a period of 18 months Team/Hiring Talent 35% Setting up new Unit 30% Marketing/BD 20% Tech Investments 15% Thank you Kirti Yadav, Founder www.kukclean.com hello@kukclean.com +91 9880650049